Away from the advertising spots, it is still possible to undertake Snapchat marketing. But to do this, your account requires a certain reach. So this means that if you don’t currently have a Snapchat account, it may be worth creating one now and beginning to acquire followers.
The best way to do this is through good quality content that is relevant to the intended target group, and gaining exposure to the account through a variety of channels. This exposure can be achieved through other social media outlets, your website, a newsletter, or through other advertising channels. The so-called Snapcode, assigned to every new account, can be very helpful with this. This works like a QR code: as soon as it scanned in-app by the camera, the user is directed to the corresponding profile. With this code you can advertise your Snapchat account on a website or even in the print media. There is even product packaging with these codes printed on them.
Launched in mid-2016, the Memories function gives a lot more freedom with regards to the media content of a marketing campaign. In the past, the content used and published in Snapchat campaigns had to be created at that very moment in the app. Up until then, Snapchat had primarily been a live medium. But thanks to Memories, it is now possible to save pictures and recordings and use them again at a later time. It is now also possible to use previously created content for snaps and stories. On top of all this, pictures taken and videos recorded outside the app can now also be uploaded to the Memories folder.
As a result of this, creating professional pictures, graphics, and videos is a lot easier. It is also now possible to take content from other campaigns run across other platforms and use these for Snapchat. As opposed to the normal black frame, content that is added to the Memories section at a later stage will have a white frame. It will also feature information about when it was created, which acts as an indicator to let the user know that this content was pre-produced.