Creating, formatting, and translating product descriptions with artificial intelligence

Valid for MyWebsite Creator and MyWebsite Now.

Artificial intelligence (AI) helps you to create customised eCommerce product texts in the MyWebsite Creator shop. This article explains how to do this.

General information

AI integration into your shop management helps to generate appealing, customised product descriptions for you. With a click, the AI analyses key product details — including the first product photo, name, category (as well as marketplace category), subtitle, visible attributes, weight, dimensions, and your shop name — to create compelling text that attracts customers.

You can further refine the description by specifying features and benefits you want to emphasise in the product description, or by giving the AI specific instructions on tone of voice, style, etc. Note: If your product already has a description, it will not be used when generating a new one.

Creating the product description

In your shop administration, go to Catalog > Products.
Edit an existing product or create a new one.
Click the AI icon above the name field and select Generate Description with AI.
Optional: Enter product features and benefits that you want to highlight.
Optional: Click Special instructions to add specific requirements, such as defining your target audience, or excluding the product category from the description.
Click Generate description .
Optional: To refine the result, make changes to features, benefits, or instructions, click Regenerate description .
Click Apply if you are satisfied with the description.
Click Back if you do not want to use the changes.
Click on Save.

Formatting the product description

You can use the integrated AI tool in your shop administration to format product descriptions for better readability. The AI automatically highlights meaningful parts of the text in bold and adds paragraphs and bullet points. You can also add instructions to request customised formatting. Note: The content of the text remains the same after using the AI tool. Only new formatting will be applied unless you add instructions to request text changes.

In your shop administration, go to Catalog > Products.
Edit an existing product or create a new one.
Click on the AI icon above the product description field and select Format Description with AI.
Optional: Enter special instructions, such as requesting short paragraphs.
Click Format description.
Optional: To refine the result, add special requirements and then click Reformat description.
Click Apply if you are satisfied with the description.
Click Back if you do not want to use the changes.
Click on Save.

Creating SEO descriptions for products

SEO descriptions (or meta tags) provide information about your products for search engines. These texts should be concise and succinct so that they are not cut off and attract attention in the search results. By default, the product name and description are used as meta tags. The AI-supported tool integrated in your shop administration allows you to generate SEO content for your products.

In your shop administration, go to Catalog > Products.
Edit an existing product or create a new one.
Switch to the SEO tab.
Click on the AI icon next to the Customize page title and meta description‍ link and select Generate Content with AI.
Optional: Enter product features and benefits that you want to highlight.
Optional: Click on Special instructions to add specific requirements, such as the use of a certain tone.
Click Generate description.
Optional: To refine the result, click Regenerate description.
Click Apply if you are satisfied with the description.
Click Back if you do not want to use the changes.
Click on Save.