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AI Acquisition Manager allows you to automate the planning and creation of posts (content) on popular social media platforms such as Instagram and Facebook. You can use artificial intelligence (AI) to assist you with this, or create your content entirely manually.
This article explains the basics and guides you through the initial setup of the AI Acquisition Manager.
Open the AI Acquisition Manager
- Log in to your IONOS account.
- Click on Menu > Online Marketing in the title bar.
- Click on Open within the AI Marketing Suite tile. The AI Marketing Suite opens.
View dashboard
The dashboard displays the most important information about your online reputation. You will find the following information there:
Google Business profile analysis: This section visually compares the key performance indicators of your own profile (average rating, total number of reviews, response rate, and number of photos uploaded) on a scale against the figures for leading companies and the market average.
Overall review analysis by dimension: Customer feedback is analysed semantically, and broken down into functional review dimensions. These include quantitative metrics for product and service quality, customer interaction and communication, and the in-store experience.
Reviews: This section shows the percentage of positive and negative reviews. Links to your company profiles are also displayed.
Creating and managing social media posts
In the Social > Posts section, you can create social media posts and manage content that has already been published. To filter the content that has already been published, click on Open filters and customise the filter. Then click on Apply filters.
To view only posts with comments, enable the Show only posts with comments option.
To adjust the time period, click on the Full timeline field. Then select the desired time period.
To create a new post, click the + Create a post button. Post variations will then be generated based on your competitors’ activities with the widest reach. You can then select between 4 and 8 posts.
Creating and managing events
In the Social > Events section, you can create and manage posts about your company’s events.
To filter the events you have created, click on Open filters and adjust the filter settings. Then click on Apply filters.
To adjust the time period, click on the Full timeline field. Then select the desired time period.
The following article explains how to add an event:
View statistics on shared links
To view statistics on clicks on your shared links in social media posts, click on Social > Link performance in the navigation bar on the left. These statistics only include views generated via the shortened links.
Link social media profiles
Under Social > Connections, you can link your social media profiles to receive updates, interact with your target audience, and increase your reach.
View statistics
In the Social > Insights section, you can view statistics on reach, engagement, and user demographics.
Interactive AI extensions
To access the interactive AI extensions, follow these steps:
- Click on the AI assistant icon in the bottom right-hand corner.
- Click on the Get advice in other areas dropdown if it's not already expanded. Various categories are displayed.
- Click on the category containing the AI extension you want.
- Select the AI extension you want.
AI Marketing Suite offers the following specialised AI extensions to guide you step by step:
| AI extension | Function & benefits | Category |
|---|---|---|
| Social Content Creator | Generates engaging social media posts, captions, and ideas for visual content tailored to your brand and target audience. | Social Media |
| Social Timing Optimiser | Creates a weekly publishing schedule tailored to your target audience’s time zone and platform habits. This helps improve reach and engagement through clear, day-specific time slots. | Social Media |
| Social Branding Assistant | Assesses how well your post reflects your brand’s tone, visual elements, and accessibility. This helps to align language, hashtags, and design choices for a stronger, more consistent identity. | Social Media |
View information on AI visibility
The AI Visibility dashboard displays information about your presence in the most important AI models and your visibility metrics. It also provides optimisation suggestions to improve your visibility.
To access the AI Visibility dashboard, click on Online Presence > AI Visibility in the left-hand menu. The AI Visibility dashboard will appear.