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Getting started with the AI Reputation Manager

AI Reputation Manager collects, monitors, and responds to customer reviews from various platforms (such as Google and business directories). It consolidates the feedback into a central feed and provides AI-powered tools to help draft response texts.

This article explains the basics and guides you through the initial setup of the AI Reputation Manager.

Open the AI Reputation Manager

  • Log in to your IONOS account.
  • Click on Menu > Online Marketing in the title bar.
  • Click on Open within the AI Marketing Suite tile. The AI Marketing Suite opens.

View dashboard

The dashboard displays the most important information about your online reputation. You will find the following information there:

Google Business profile analysis: This section visually compares the key performance indicators of your own profile (average rating, total number of reviews, response rate, and number of photos uploaded) on a scale against the figures for leading companies and the market average.

Overall review analysis by dimension: Customer feedback is analysed semantically and broken down into functional review dimensions. These include quantitative metrics for product and service quality, customer interaction and communication, and the in-store experience.

Reviews: This section displays the percentage of positive and negative reviews. Links to your company profiles are also displayed.

View brand monitoring

To view information on brand monitoring, click on Brand Monitoring in the navigation bar on the left. In this section, you will find information on brand trends, mentions, and the activities of your direct competitors.

View and manage company profile

Under Online Presence > Business profile, you can view and edit the information you have provided for your company profile. To add additional information, click on Complete business profile.

Link to Google Business Profile

Under Online Presence > Profile Fine Tuning, you can add your business details and services. The information on this page will be published alongside your business profile, giving your customers a better overview of what you offer. You will need a Google Business Profile to use this feature.

Manage directory entries

In the Online Presence > Listings and publishing section, you can manage your directory listings. You can also link your Google Business Profile in this section.

View statistics on online visibility

To view statistics on online visibility, click on Online Presence > Insights in the navigation bar on the left. This section displays the visibility index, top rankings, and local competitors.

View reviews

To view the reviews, click on Web Reputation > Reviews in the navigation bar on the left.

To filter the reviews, click on Open filters. You can then configure individual filter settings.

To adjust the time period, click on the Full timeline field. Then select the desired time period.

To configure the AI assistant settings, click on Settings > Assistant in the navigation bar on the left.

Show mentions in news articles, blogs, reviews, and social media posts

To view mentions of your company in news articles, blogs, reviews, and social media posts, click Web Reputation > Mentions in the navigation bar on the left.

To configure the settings for this feature, follow these steps:

  • Click on Settings. The Settings window will open.
  • Set up to 10 keywords for search queries to search specifically for online mentions. To do this, click on + Add search query.
  • Optional: To edit a keyword, click on the pencil icon.
  • Optional: To delete a keyword, click on the bin icon.
  • To close the settings, click Close.

Collect reviews

In the Web Reputation > Widgets > Collect Reviews section, you can create a widget to suit your needs. You can then easily embed it on your website to build trust and increase your visibility.

Sources of assessment

In the Web Reputation > Review Sources section, you can manage and centralise your company’s review platforms.

Increase reviews

In the Web Reputation > Review booster section, you can link your Google Business Profile to the AI Reputation Manager.

In the Web Reputation > Review booster > Customer list section, you can then add your customers’ email addresses to send them personalised review requests and collect new reviews.

View online reputation statistics

Following the initial set-up and ongoing processing of reviews, the system provides an aggregated analysis of all review data as well as a direct market comparison. This view is divided into the following analytical components:

Google Business profile analysis: This section visually compares the key performance indicators of your own profile (average rating, total number of reviews, response rate, and number of photos uploaded) on a scale against the figures for leading companies and the market average.

Overall rating analysis by dimension: Customer feedback is analysed semantically and broken down into functional rating dimensions. These include quantitative metrics for product and service quality, customer interaction and communication, and the in-store experience.

Comparison with direct competitors: A statistical distribution curve determines the company’s exact market positioning in a local comparison. A linked map view lists regional competitors, including their ranking positions.

Review distribution and sources: A bar chart breaks down the distribution of star ratings awarded (1 to 5 stars). In addition, the cumulative volume of reviews is shown separately for each connected platform (e.g., Google, Facebook).

Interactive AI extensions

To access the interactive AI extensions, follow these steps:

  • In the AI Marketing Suite, click on the AI assistant icon in the bottom right-hand corner.
  • Click on the Get advice in other areas dropdown if it's not already expanded. Various categories are displayed.
  • Click on the relevant category containing the AI extension you want.
  • Select the AI extension you want.

The AI Reputation Manager provides you with the following specialised AI extensions, which guide you step by step:

AI extension Function & benefits Category
Review Responder Creates personalised, professional responses to customer reviews on your behalf, while maintaining your brand’s tone and voice. Reputation
Brand Tone Advisor Checks your responses to reviews for tone, empathy, clarity and compliance. This ensures consistent communication that meets your brand standards. Reputation
Local Presence Enhancer Checks and recommends improvements to business listings to increase local visibility. Local
Local Visual Presence Optimiser Guides you step by step through the planning and capture of essential photos for map and directory listings. This results in clear, trustworthy images that strengthen your local discoverability and brand presence. Local

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