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Getting started with the AI Search Manager

Valid for AI Search Manager.

AI Search Manager helps you to specifically improve your business’s online visibility. The tool combines traditional search engine optimisation (SEO) and search engine advertising (SEA) with modern features for digital business directories and AI-powered search queries. This ensures that potential customers can find your business online quickly and reliably.

This article explains the basics and guides you through the initial setup of AI Search Manager. 
 

Open the AI Search Manager

  • Log in to your IONOS account.
  • In the title bar, click on Menu > Online Marketing.
  • Click on Open within the AI Marketing Suite tile. The AI Marketing Suite opens.

View dashboard

The dashboard displays the most important information about your online reputation. You will find the following information there:

Google Business Profile Analysis: This section visually compares the key performance indicators of your own profile (average rating, total number of reviews, response rate and number of photos uploaded) on a scale against the figures for leading companies and the market average.

Overall review analysis by dimension: Customer feedback is analysed semantically and broken down into functional review dimensions. These include quantitative metrics for product and service quality, customer interaction and communication, and the in-store experience.

Reviews: This section shows the percentage of positive and negative reviews. Links to your company profiles are also displayed.

View brand monitoring

To view information on brand monitoring, click on Brand Monitoring in the navigation bar on the left. In this section, you will find information on brand trends, mentions, and the activities of your direct competitors.

View this week's tasks

To view this week’s tasks, click on SEO > Tasks in the navigation bar on the left. An overview will then open, showing both completed and pending tasks.

Under SEO > Tasks > Search Engines, you’ll see tasks that help you optimise your visibility on search engines.

In the SEO > Tasks > Social Media section, you’ll receive ongoing tasks to help you optimise your visibility on social media channels.

In the SEO > Tasks > Local Marketing section, you’ll be given ongoing tasks to optimise your local presence.

Optimising content for SEO using AI

With the SEO Optimiser, you can use AI to optimise content for SEO. The following article explains how to do this: Optimising content for SEO using AI

Connect AI Search Manager to Google Analytics

To gain premium SEO insights, you need to link AI Search Manager to Google Analytics 4. To do this, follow these steps:

  • Click on SEO > Google Analytics in the navigation bar on the left. The Web Analytics page will open.
  • Click on Connect.
  • Follow the remaining steps.

View statistics on local visibility

To view statistics on local visibility, click on SEO > Insights. You will then be shown detailed information on keyword rankings and your competitors’ rankings.

Tutorials

In the SEO > Tutorials section, you’ll find step-by-step guides to help you further optimise your website.

Add landing pages

In the SEO > Subpages section, you can add further landing pages to your websites. You can find step-by-step instructions in the following article: Adding landing pages

Rank the keywords in order of priority

In the SEO > Keywords section, you can prioritise your keywords. This will significantly improve your optimisation tips.

The ranking shown refers to your current Google ranking in the country where your business operates.

Assign the highest priority to those keywords that generally describe your business, as these keywords will be used on your homepage. Keywords with a lower priority will be placed on your subpages.

Creating Google Ads campaigns targeted at specific audiences

In the Google Ads > Campaign section, you can create audience-based Google Ads campaigns. Your advert will be displayed as soon as someone searches for your keywords on Google. This allows you to increase both your visitor numbers and your conversion rates at the same time.

You can find instructions on how to create a Google Ads campaign in the following article: Creating audience-based Google Ads campaigns

View and manage company profile

Under Online Presence > Business profile, you can view and edit the information you have provided for your company profile. To add additional information, click on Manage company profile.

Link to Google Business Profile

Under Online Presence > Profile Fine Tuning, you can add your business details and services. The information on this page will be published alongside your business profile, giving your customers a better overview of what you offer. You will need a Google Business Profile to use this feature.

Manage directory entries

In the Listings and publishing section, you can manage your directory listings. You can also link your Google Business Profile in this section.

View statistics on online visibility

To view statistics on online visibility, click on Online Presence > Insights in the navigation bar on the left. This section displays the visibility index, top rankings, and local competitors.

Interactive AI extensions

To access the interactive AI extensions, follow these steps:

  • In the AI Marketing Suite, click on the AI assistant icon in the bottom right-hand corner.
  • Click on the Get advice in other areas dropdown if it's not already expanded. Various categories are displayed.
  • Click on the relevant category containing the AI extension you want.
  • Select the AI extension you want.

AI Search Manager offers the following specialised AI extensions to guide you step by step:

AI extension Function & benefits Category
Keyword Strategist Carries out strategic keyword research, analyses your keywords, and recommends relevant top keywords for your industry. In addition, the Keyword Strategist can group related keywords by topic and search intent for your content planning and check for trending keywords. SEO
Content Optimiser Analyses existing website content, identifies content gaps, and rewrites text to be search engine optimised without compromising your brand style. SEO
FAQ Snippet Creator Generates concise questions and answers, and produces valid FAQ schema markup to boost your chances of appearing in Google Featured Snippets and voice search results. SEO
SEO Coach Creates customised guides and weekly playbooks covering technical, content and local SEO. SEO
Local Presence Enhancer Reviews and recommends improvements to business listings to boost local visibility. Local
Local Visual Presence Optimiser Guides you step-by-step through planning, and taking essential photos for map and directory listings. This results in clear, trustworthy images that strengthen your local discoverability and brand presence. Local
Marketing Insight Advisor Summarises your current marketing status and provides recommendations for action across all channels. Brand

View information on AI visibility

The AI Visibility dashboard displays information about your presence in the most important AI models and your visibility metrics. It also provides optimisation suggestions to improve your visibility.

To access the AI Visibility dashboard click on Online Presence > AI Visibility in the left-side menu. The AI Visibility dashboard will appear.

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