AI Marketing Suite - General information

This article explains the features and AI assistants offered by the AI Marketing Suite.

AI Marketing Suite is a centralised user interface for managing and optimising digital marketing activities. It combines the functionality of the AI Search Manager, the AI Reputation Manager, and the AI Acquisition Manager into a single user interface. All features are bundled under a single contract number. An integrated AI assistant supports users in creating text, generating image content, and configuring campaigns based on data.

• SEO optimisation: You’ll receive ongoing recommendations and optimisation suggestions to improve your website’s ranking in the long term.
• AI-powered Google Ads (SEA): Create and manage effective advertising campaigns with the help of artificial intelligence. An ROI forecasting tool estimates the success of your campaigns in advance based on market data.
• Online presence: Enter your company details once in a central location. The AI Search Manager automatically synchronises this data with over 40 key online directories.
• Local reputation benchmark: Compare your review scores and customer feedback directly and automatically with local competitors in your region.
• Social media: Plan, create, and publish your social media posts for Google, Facebook, and Instagram.
• Online reputation: Keep track of your reviews and mentions, and centralise all your business review platforms in one place. Analyse directly how modern AI platforms and conversational search engines (such as ChatGPT, Gemini, and Perplexity) perceive, categorise, and recommend your business to end users. You’ll receive a detailed score evaluation as well as specific action steps.
• Brand monitoring: Automatic monitoring of brand trends, mentions, and the activities of your direct competitors via a clear dashboard.
• Centralised review feed: This feature clearly displays all new star ratings and reviews on your dashboard.
• Posts: Create engaging posts for your social media channels to increase your reach, and manage your previously published content here. The AI provides you with both captivating captions and suitable, high-quality image suggestions. Preview finished posts, including text and images, exactly as they will appear later on users’ devices.
• Direct scheduling & publishing: Edit, schedule and publish your posts directly from the AI assistant’s chat window – without any tedious copying and pasting.
• Series planner with visual calendar: Plan comprehensive, multi-day campaign series. The integrated, interactive editorial calendar gives you the perfect overview of your upcoming publications at all times.
• Optimise social media timing: The AI analyses your target audience’s habits and time zones and creates a day-by-day posting schedule for maximum reach and engagement.
• Social branding assistant: Before posting, checks how well a draft reflects your brand’s visual identity, accessibility and tone of voice, and recommends suitable hashtags.
• Events: Create and manage posts about your company’s events to draw customers’ attention to them.
• Link performance: View statistics on the links you’ve shared in social media posts.
• Integrations: Link your social media profiles to receive updates, interact with your target audience, and increase your reach.
• Statistics: View statistics on reach, engagement, and user demographics.

In addition, the AI Marketing Suite offers a central management component for visual content in the form of the media library. As well as the standard file upload function, the media library includes an interface to an AI image generator. Users can generate new image content via structured text inputs (prompts), which can then be used in social media posts or profiles.