Starting, building, and managing eCommerce

Advantages of an online shop

• Your retail store goes digital: With good photos (read more in the Digital Guide) and descriptions (read more in the Digital Guide) in your online store, you expand your potential customer base worldwide and sell around the clock.
• Services go online: Your experience and expertise can be brought to your customers perfectly in the form of direct consultations/meetings via instant messenger apps or video conferencing software, such as Google Workspace: Google Meet (product page).
• Independence of time and staff: Your online shop does not know any closing time and does not need sufficient staff scheduled for peak times.
• Distribute up-to-date information with a small advertising budget: With a newsletter (product page), you send out your advertising via email in a cutting-edge, targeted way. With rankingCoach (product page), you can keep 35 online business directories up to date through a single interface.
• Internet traffic generated through search engine optimisation (SEO): With search engine optimisation, you increase the likelihood that your online shop will be suggested by a search engine when certain keywords are entered. In the quick course online marketing (read more in the Digital Guide) you will learn more about this and other ways to increase your sales through online measures.
• Amazon & Co. - Online marketplaces used as additional sales space: Use the power of online marketplaces (read more in the Digital Guide) and place your products not only in your own online shop but also on platforms such as Amazon, eBay, and/or Etsy.
• Sell via social media: Social media sites like Instagram, Facebook and Pinterest have millions or even billions of active users collectively. In the article on social commerce (read more in the Digital Guide), we highlight the ways you can take advantage of these huge sales opportunities.