Some social media-savvy target groups aged 18 to 29 years can only be reached on channels such as Instagram, YouTube and Pinterest. That’s why for certain brands, successful sales depend on having a presence on these networks and apps. Websites and online shops are important for the final transaction, but an increasing number of online shop visitors find these via social media channels, rather than via Google searches.
Selling on Instagram is as much about exclusivity as it is about direct contact with the customer. Therefore, it’s recommended that you use dedicated content on the app and not share the same images on Instagram that you’re posting on Facebook. Some Instagram Ads are viewable two years after they were first published because they generated such great results.
Using images is a great way to get customers’ attention because over 90% of the information that reaches our brains is visual. Adding movement and sound can generate an even longer-lasting impression. That’s why videos tend to outperform images and images outperform text. When selling on Instagram, remember that text plays a minor role on the app.
To live up to the high image standards on Instagram, it’s worth working with professional photographers and video producers, particularly during the early stages of channel development or a marketing campaign. Later on, once a business has generated enough Instagram know-how, they can self-produce Stories, images and videos in house.