Integrating a buy button is the fastest way to increase awareness of your brand on Facebook profitably. When you’ve placed a link you’ll also be able to track and evaluate the user traffic it generates. In addition to adding a button on your own profile, it is also a good idea to link to this button when you post on your business’ channel.
Facebook Marketplace offers a platform to discover, buy and sell items. In Marketplace, you can haggle within the normal framework of the sale. This F-commerce feature significantly increases your chances of making a sale.
The option to create your own shop for selling on Facebook is comparatively new, and functions in the same way as Amazon. The platform displays images of a product, as well as videos, text descriptions and, of course, customer reviews. These reviews, however, can only be submitted for the shop itself and not for the individual products, which is a limitation for more advanced e-commerce businesses.