Anne-Laure has been part of the IONOS Digital Guide since its inception in 2016. As an expert in the startup category, she focuses primarily on the strategic integration of SEO, GEO and conversion rate optimisation. Over the years, she has also gained extensive experience in related performance disciplines such as lead generation and native advertising. As a polyglot, she leverages her multilingual background to develop content strategies with precision and impact for international audiences.
phototechnoShutterstockIf you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup…
GaudiLabShutterstockNowadays, an elevator pitch rarely takes place in an actual lift. But the fact remains that we often face situations in everyday life where we need to present ourselves in a brief and compelling way. Could you pique the interest of a potential employer or investor in under two…
AI-generatedBefore a business idea can be implemented, it is necessary to create a business plan. This serves as the founder’s roadmap, and summarises all necessary information about planning and finances. However, the business plan is also highly relevant for investors as well as potential…
Natee MeepianshutterstockWhether you are starting a company, exploring your current market, or discovering a new one, a market analysis can help you evaluate the attractiveness of a market. A market analysis is a key element of every business plan and makes sure that your idea or your plan is fit for the…
AI-generatedAI efficiency enables businesses to automate recurring tasks, streamline processes and support employees with targeted solutions. Startups and small businesses in particular can benefit from AI productivity tools that simplify workflows, reduce resource requirements and unlock…
AI-generatedCustomer acquisition with AI combines data analysis, automation and personalised outreach to help businesses identify target groups earlier, prioritise leads and respond faster. Rather than using AI alone, businesses should integrate it into clear marketing and sales processes.…
UndreyShutterstockEveryone forgets to reply to less important emails at work once in a while – or even puts them off deliberately. This may be the case if you have to pass on bad news, for instance. But if you want to avoid making a negative impression, you shouldn’t just leave it. A…
NDAB CreativityshutterstockAccounting is a complex task and especially entrepreneurs who are just starting their projects can use all the help they can get. With the right bookkeeping software, founders, freelancers, and SMEs have tools at their disposal that make the work easier and less error-prone.…
marventshutterstockClear customer communication builds trust, reduces misunderstandings and encourages long-term loyalty. For startups, this means making the most of limited resources by choosing the right channels, setting clear response times and creating scalable processes. Learn how email,…
JackBuuShutterstockWould you like to avoid defaulting customers, but you don’t know how? With 1&1 letter before action templates you can easily write your reminders. With prewritten texts, you can strengthen the management of your receivables. The aim of an effective dunning procedure is to reduce…
AI-generatedWhat is corporate identity and how does it help your company? The concept of corporate identity aims to standardise the values and behavior in all areas of a company. In doing this, you improve communication within the company, as well as externally, and use your corporate…
Little Pig StudioshutterstockWhich business documents are subject to retention? Who is obligated to store them? 2 years, 6 years, 10 years: How long is long enough? The requirements for retaining commercial documents and their relevance to tax law can be confusing. We will guide you through the process and…