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Melissa Senn

MelissaSenn

Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website man­age­ment, e-commerce and social media.

As a digital strategist, she par­tic­u­larly focuses on ar­ti­fi­cial in­tel­li­gence (AI). She uses her expertise to translate complex tech­no­lo­gic­al trends into practical content for small and medium-sized en­ter­prises (SMEs).

She began her career at IONOS in trans­ac­tion­al SEO. In this role, she was re­spons­ible for search engine op­tim­isa­tion for the online tools and e-commerce product areas for over four years, with a focus on technical analysis and in­creas­ing online vis­ib­il­ity.

She holds a Bachelor of Science degree in Business Ad­min­is­tra­tion and a Master of Science degree in Man­age­ment with a spe­cial­isa­tion in Marketing from the Uni­ver­sity of Hohenheim in Stuttgart.

Co-Author

Image: Ad exchanges: advertise onlineMaksim KabakouShut­ter­stock

Ad exchanges: advertise online

The ad­vert­ise­ments you see online aren’t just chosen at random. Many extensive processes and pro­ced­ures have gone into even the simplest of banner ad­vert­ise­ments. The user doesn’t notice any of this thanks to real-time ad­vert­ising, which takes a few mil­li­seconds to decide which…

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Reviewer

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What are the top digital marketing trends for 2025?

From authentic content to social media to ar­ti­fi­cial in­tel­li­gence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which digital marketing trends to expect in 2025…

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Image: The best alternatives to Amazon at a glanceRawpixel.comShut­ter­stock

The best al­tern­at­ives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is par­tic­u­larly suc­cess­ful when it comes to elec­tron­ics, toys, and fashion. It might be the most popular online store in the UK, but it doesn’t come without…

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How do Google algorithm updates affect website rankings and SEO per­form­ance?

The search engine giant Google de­term­ines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guidelines – and these are regularly changed by algorithm…

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The best al­tern­at­ives to PayPal at a glance

The UK loves shopping online because it’s so con­veni­ent. Until recently, online payment systems were heavily dominated by one industry heavy­weight: PayPal. But not everyone is enthused by this payment method, having been cri­ti­cised for both security as well as data pro­tec­tion…

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Image: Top 10 of the best website builders 2025IONOSby Gemini

Top 10 of the best website builders 2025

A strong online presence is essential for reaching your customers and in­creas­ing brand awareness. With modern website builders, you can quickly and easily create a pro­fes­sion­al website without requiring any pro­gram­ming knowledge. In our guide, we show you what is important when…

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Deep learning vs machine learning

Machine learning is an umbrella term that refers to al­gorithms that learn from data and make decisions based on that in­form­a­tion. Deep learning, on the other hand, is a spe­cial­ised branch of machine learning that employs multi-layer neural networks to identify complex patterns…

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What are the main email marketing trends?

To ensure that your news­let­ter campaigns continue to be effective in the future, you shouldn't miss out on these email marketing trends. There are even more auto­ma­tion pos­sib­il­it­ies, new design options and stricter data pro­tec­tion. In our article on this year's news­let­ter email…

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Image: What are the eCommerce trends in 2025?MIND AND IShut­ter­stock

What are the eCommerce trends in 2025?

Online shopping is con­stantly evolving and in 2025 it will be no different. There will be new eCommerce trends that will make online shopping even more con­veni­ent, personal and in­ter­act­ive. It makes sense for brands and companies to adapt to these trends and adjust their…

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The 10 best AI video gen­er­at­ors

Videos are an important part of content and social media marketing. Producing high quality videos, however, takes a lot of time and effort. Ar­ti­fi­cial in­tel­li­gence enables you to create videos quickly and easily. But just because an AI video maker can generate videos, doesn’t…

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What are the top social media trends of 2025?

Social networks and the in­ter­ac­tions within them are con­stantly evolving. In 2025, various social media trends are emerging that shape today’s—and possibly tomorrow’s—online landscape. From in­ter­act­ive elements and memes to micro-com­munit­ies, it’s all part of the mix. Here, we…

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Live chat software – who should use this modern support model?

Live chat support is becoming an in­creas­ingly popular way of offering customer service for online busi­nesses, and all you need is software and a code to get started. However, main­ten­ance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s…

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What is Con­ver­sion Rate Op­tim­iz­a­tion (CRO)?

Suc­cess­ful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or sub­scrib­ing to your news­let­ters?…

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