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Melissa Senn

MelissaSenn

Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website man­age­ment, e-commerce and social media.

As a digital strategist, she par­tic­u­larly focuses on ar­ti­fi­cial in­tel­li­gence (AI). She uses her expertise to translate complex tech­no­lo­gic­al trends into practical content for small and medium-sized en­ter­prises (SMEs).

She began her career at IONOS in trans­ac­tion­al SEO. In this role, she was re­spons­ible for search engine op­tim­isa­tion for the online tools and e-commerce product areas for over four years, with a focus on technical analysis and in­creas­ing online vis­ib­il­ity.

She holds a Bachelor of Science degree in Business Ad­min­is­tra­tion and a Master of Science degree in Man­age­ment with a spe­cial­isa­tion in Marketing from the Uni­ver­sity of Hohenheim in Stuttgart.

Co-Author

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Ad exchanges: advertise online

The ad­vert­ise­ments you see online aren’t just chosen at random. Many extensive processes and pro­ced­ures have gone into even the simplest of banner ad­vert­ise­ments. The user doesn’t notice any of this thanks to real-time ad­vert­ising, which takes a few mil­li­seconds to decide which…

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Reviewer

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Google News: sub­mit­ting and op­tim­ising your website

Google News is the world's most popular news search engine. Sub­mit­ting your website to Google News can immensely boost the success of your website. Re­gis­ter­ing for Google News is far from easy and requires careful op­tim­isa­tion of your website while following Google News…

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How to boost per­form­ance with website op­tim­isa­tion

If you want to optimise your website, there are a few things you need to bear in mind. Both content and technical op­tim­isa­tion measures play a major role when it comes to making your website faster or adapting it for mobile devices. In this article, you will learn how to optimise…

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What is a Vector Image?

What is a vector image? This image format allows you to resize a graphic while main­tain­ing its quality. This is of the utmost im­port­ance for logos, which need to look good across a wide range of media from a let­ter­head to a huge billboard. Keep reading to find out more about what…

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How can you create better Instagram Reels with AI?

Good Reels need a strong hook, a clear storyline and an effective ending. We show you how AI for Instagram Reels can help with Reel scripts, story­boards, subtitle text and CTAs, and share practical hook templates you can use straight away for your own content to make planning…

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How to create Instagram content with AI

AI Instagram posts can help small and medium-sized busi­nesses create engaging content without a com­plic­ated workflow. Learn how to use AI for Instagram Reel ideas, carousel planning and captions, and discover how an Instagram caption generator can support your content creation…

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How does AI image re­cog­ni­tion work?

Ar­ti­fi­cial in­tel­li­gence is playing a key role in more and more areas, es­pe­cially when it comes to images. In image re­cog­ni­tion, for example, spe­cial­ised AI helps to quickly and reliably capture, analyse and classify certain image content. Find out how AI image re­cog­ni­tion works…

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How to use AI for social media marketing without losing your voice

AI can help you create social media content without making it sound generic or im­per­son­al. The key is keeping people in control of the ideas, ex­per­i­ences and final message. Learn how a human-first approach can make AI for social media marketing more authentic, from main­tain­ing a…

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What makes website ratings crucial for your site?

By adding website ratings through reviews, comments, or feedback boxes, you give your visitors a voice and sig­ni­fic­antly enhance trust in your offerings. In this article, we explain why website ratings are becoming more crucial, the different types of ratings available, and how…

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How to find your target audience in 5 steps

To market your products or services you need to identify your target audience. Many don’t do this correctly. In this guide we will tell you how to find your target audience as well as why it’s important to know your com­pet­it­ors and market and where to find the right data. You…

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What is a target audience?

If you work in marketing, you will come across target audiences. They are helpful in making messaging clearer as well as making marketing campaigns and busi­nesses more suc­cess­ful. So what exactly are target audiences, what do they mean for your business and what char­ac­ter­ist­ics…

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How to use AI for Facebook posts and community man­age­ment

AI Facebook posts are only one way companies can use AI on the platform. AI can also help draft replies, sort comments and flag issues that need attention. This guide explains how AI can support day-to-day Facebook community man­age­ment, how to set clear rules for Facebook comment…

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