Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website management, e-commerce and social media.
As a digital strategist, she particularly focuses on artificial intelligence (AI). She uses her expertise to translate complex technological trends into practical content for small and medium-sized enterprises (SMEs).
She began her career at IONOS in transactional SEO. In this role, she was responsible for search engine optimisation for the online tools and e-commerce product areas for over four years, with a focus on technical analysis and increasing online visibility.
She holds a Bachelor of Science degree in Business Administration and a Master of Science degree in Management with a specialisation in Marketing from the University of Hohenheim in Stuttgart.
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JirsakShutterstockSince the end of 2016, Google’s Keyword Planner has been limited in its use. Instead of exact values for the search volume of checked keywords, users of the free version now only receive approximate range values, which are particularly uninformative for keywords with low search…