Which AI marketing tools are worth con­sid­er­ing?

AI marketing tools can be used to create content, analyse data and help manage campaigns. Busi­nesses can use AI in marketing for in­di­vidu­al tasks or as part of broader, cross-channel processes. Depending on the solution, options range from spe­cial­ised tools to in­teg­rated platforms covering multiple marketing channels.

Key Takeaways ⓘ

• Content and visuals: AI tools help create and adapt text, images and videos.
• SEO, GEO, social media and email: Spe­cial­ised tools support research, pub­lish­ing and campaign op­tim­isa­tion.
• Analytics and auto­ma­tion: Platforms help analyse data and connect marketing workflows.
• Choosing a tool: Compare workflow fit, costs, in­teg­ra­tions, data pro­tec­tion and output quality.

What are the best AI tools for marketing?

All in­form­a­tion is current as of October 2026.

What types of AI marketing tools are available?

Busi­nesses that want to use AI marketing tools can choose from several types of solutions. Options range from general-purpose text as­sist­ants to spe­cial­ised systems for search engines, social media or campaign man­age­ment. For SMEs, the best AI tools for marketing are not ne­ces­sar­ily those with the longest feature lists, but those that fit their existing workflows best.

Which AI marketing tools are best for content?

AI-powered content marketing tools can help with idea gen­er­a­tion, writing and editing, but they differ sig­ni­fic­antly in how they help teams keep content on-brand, manage content workflows and handle spe­cial­ised marketing tasks.

ChatGPT

ChatGPT works well for a wide range of content tasks. You can use it to develop ideas and create briefs and outlines. It can also write different versions of a text and help edit existing content. It can analyse uploaded documents and struc­tured data too, so its uses go beyond writing. This makes it par­tic­u­larly useful for freel­an­cers and smaller marketing teams that want one tool for a variety of tasks. Teams with strict brand guidelines and approval processes will need to give ChatGPT clear in­struc­tions and review its output carefully.

Main advantage: It can handle many different content tasks and adapt easily when new needs come up.

Jasper

Jasper is designed spe­cific­ally for marketing work. You can use it to create content while keeping your brand voice and guidelines con­sist­ent. It can learn from existing content to create a Brand Voice that you can reuse across different projects. Jasper also includes campaign tools that help turn one brief into content for different formats and channels. This makes it par­tic­u­larly useful for marketing teams and agencies that regularly produce large amounts of on-brand content and want to spend less time co­ordin­at­ing the process.

Main advantage: It helps teams create more content while keeping the brand con­sist­ent across different formats and channels.

Anyword

Anyword is designed for creating and improving marketing copy. You can set up brand guidelines, target audiences, key messages and preferred ter­min­o­logy to help keep the content aligned with your brand. The platform also uses per­form­ance data to predict how different versions of your copy are likely to perform. This lets marketing teams compare options before pub­lish­ing and use those insights to refine their content. Anyword is par­tic­u­larly useful for marketers who want to combine AI copy­writ­ing with a more data-driven approach.

Main advantage: It helps teams create on-brand marketing copy and use per­form­ance pre­dic­tions to choose between different versions.

Which tools can create images and videos?

AI tools for creating images and videos range from easy-to-use design platforms to spe­cial­ised tools that turn text and other source material into AI-generated videos.

Canva

Canva gives you templates and brand assets, along with AI tools you can use to create text, images, videos and designs. You can use Magic Studio and Canva AI to come up with ideas, generate new content and edit what you have already created. You do not need to know how to use pro­fes­sion­al design software to do this. That makes Canva a good fit for freel­an­cers and small marketing teams that need to create lots of different marketing formats quickly while keeping the look and feel con­sist­ent.

Main advantage: It lets you create a wide range of marketing content quickly without needing pro­fes­sion­al design software.

Adobe Express

Adobe Express gives you an easy-to-use editor along with gen­er­at­ive AI features from Adobe Firefly. You can use it to create and edit images, add or remove objects and build templates for different marketing formats. This makes it par­tic­u­larly useful for teams that already use Adobe products or want more editing options without having to switch to pro­fes­sion­al stan­dalone software for every task.

Main advantage: It gives you a simple way to create and edit marketing content and access to Adobe’s wider ecosystem and Firefly’s gen­er­at­ive AI tools.

Synthesia

Synthesia lets you turn text, documents or present­a­tions into videos using scenes, voi­ceovers and AI avatars. You can then edit the videos and translate them into different languages. It is par­tic­u­larly useful for companies that regularly create explainer videos, product videos, training content or internal in­form­a­tion in a similar format. For highly cus­tom­ised brand videos or more creative campaign work, a tra­di­tion­al video pro­duc­tion process gives you more creative freedom.

Main advantage: It lets you produce stand­ard­ised videos at scale without having to film them in the usual way.

Which tools support SEO and GEO?

AI SEO and GEO tools help you improve vis­ib­il­ity in different types of search. AI SEO tools support tra­di­tion­al search engine op­tim­isa­tion, while GEO tools focus on vis­ib­il­ity in gen­er­at­ive search systems.

Semrush

Semrush covers many of the standard tasks involved in SEO, including keyword research, com­pet­it­or analysis and technical SEO. Its AI Vis­ib­il­ity Toolkit also shows how your brand appears in AI-generated answers. You can see which prompts mention your brand and where com­pet­it­ors have more vis­ib­il­ity. This makes Semrush par­tic­u­larly useful for companies and agencies that manage several websites or do a lot of SEO work and want to handle SEO and GEO in one data-driven platform.

Main advantage: It gives you a broad set of data for SEO, com­pet­it­or analysis and tracking vis­ib­il­ity in AI search.

Surfer

Surfer focuses on improving in­di­vidu­al pieces of content. Its Content Editor gives you data-based re­com­mend­a­tions for new and existing pages. The AI Tracker also lets you monitor vis­ib­il­ity and mentions in AI systems and use that in­form­a­tion to see where your content could be improved. This makes Surfer par­tic­u­larly useful for editorial teams that want hands-on content op­tim­isa­tion rather than a broader marketing suite.

Main advantage: It brings content creation, on-page op­tim­isa­tion and AI search mon­it­or­ing into one workflow.

Writeson­ic

Writeson­ic combines AI content creation with SEO and GEO features. You can use it to create content and then analyse traffic and vis­ib­il­ity from gen­er­at­ive search systems. These insights can show you where the content could be improved. This makes Writeson­ic par­tic­u­larly useful for smaller marketing and content teams that want to create and optimise content in one workflow instead of using several spe­cial­ised tools.

Main advantage: It lets you create content and optimise it for both tra­di­tion­al and gen­er­at­ive search in one place.

Which AI tools are useful for social media?

AI tools for social media in­creas­ingly do more than just help create content. They can also help plan and publish posts, analyse per­form­ance and manage in­ter­ac­tions with your audience.

Buffer

Buffer brings social media planning and pub­lish­ing together in a simple interface. Its AI Assistant can come up with ideas, rewrite posts and adapt content for different platforms and tones. This makes Buffer par­tic­u­larly useful for freel­an­cers and small teams that want a straight­for­ward way to plan and publish content and do not need more complex approval or social listening features.

Main advantage: It gives you a simple way to plan, reuse and adapt social media content.

Metricool

Metricool combines social media planning and pub­lish­ing with analytics, com­pet­it­or mon­it­or­ing, inbox man­age­ment and campaign analysis. Its AI assistant can also help you create content directly in the planner. This makes Metricool par­tic­u­larly useful for small and medium-sized busi­nesses that manage several social media channels and want to handle planning and per­form­ance analysis in one place. Agencies can also use it to manage several brands and accounts.

Main advantage: It lets you plan social media content and analyse per­form­ance across different channels in one place.

Hootsuite

Hootsuite is designed for more complex social media workflows involving several accounts and people. It combines pub­lish­ing and social listening with AI support. Its AI assistant can use current social media data to suggest content ideas, identify trends and develop campaign concepts. This makes Hootsuite par­tic­u­larly useful for larger marketing teams that need mon­it­or­ing, defined roles and struc­tured workflows as well as content creation.

Main advantage: It gives larger teams a broad set of tools for managing social media, including social listening and AI-powered trend analysis.

Which AI marketing tools help with email marketing?

AI email marketing tools do more than help write emails. They can also help segment audiences, choose when to send out emails and automate customer journeys.

Brevo

Brevo combines news­let­ters and trans­ac­tion­al emails with seg­ment­a­tion and marketing auto­ma­tion. Its AI features can help write subject lines and email copy. Depending on the features you use, it can also help optimise send times, create AI-based segments and support other data-driven tasks. This makes Brevo par­tic­u­larly useful for both smaller and growing busi­nesses that want to add more auto­ma­tion and com­mu­nic­a­tion channels to their email marketing over time.

Main advantage: It gives you a broad set of marketing features that are easy to get started with, with room to add more auto­ma­tion as your needs grow.

Mailchimp

Mailchimp combines campaign creation, audience man­age­ment and auto­ma­tion with AI features. These can help you write copy, segment audiences, optimise send times and analyse campaign and customer data. This makes Mailchimp par­tic­u­larly useful for busi­nesses that want to manage email marketing through an es­tab­lished audience and auto­ma­tion platform and connect it with a wide range of other tools.

Main advantage: It gives you a broad ecosystem for managing audiences, campaigns and marketing auto­ma­tion.

Klaviyo

Klaviyo is built mainly for data-driven ecommerce marketing. It connects customer profiles with email, SMS and other touch­points. Klaviyo’s AI features can help with audience seg­ment­a­tion, among other tasks, while its pre­dict­ive analytics can estimate things like purchase prob­ab­il­ity or customer lifetime value when enough data is available. This makes Klaviyo par­tic­u­larly useful for growing online stores that want to use trans­ac­tion and be­ha­vi­our­al data to per­son­al­ise their marketing.

Main advantage: It connects ecommerce data with seg­ment­a­tion and per­son­al­ised customer journeys.

Which tools are useful for analytics?

Analytics tools use AI in different ways. In some tools, AI is already part of the analysis itself, as with AI data analysis. Others mainly collect and organise data that can then be analysed further with AI.

Google Analytics

Google Analytics 4 tracks events on websites and in apps. It also uses machine learning for features such as modelled data and pre­dict­ive metrics. These can include purchase prob­ab­il­ity, churn prob­ab­il­ity and predicted revenue, but they are only available when a property meets the required data and quality criteria. This makes GA4 par­tic­u­larly useful for busi­nesses that already use Google Ads and other Google services ex­tens­ively. However, it is not the same as a gen­er­at­ive AI assistant for analysing data.

Main advantage: It brings website and app analytics into the wider Google marketing ecosystem.

Matomo

Matomo is primarily a web analytics platform rather than a tra­di­tion­al AI marketing tool. You can use it as a cloud service or run it on in­fra­struc­ture you control. Matomo also gives you extensive control over privacy settings, an­onymisa­tion and consent man­age­ment. This makes it par­tic­u­larly useful for busi­nesses that want more control over their data and analytics setup, and less suited to teams mainly looking for built-in gen­er­at­ive AI features.

Main advantage: It gives you more control over how your data is collected, how privacy is handled and how your analytics are run.

Data Studio

Data Studio (formerly Looker Studio) is mainly used to bring data from different sources together in reports and in­ter­act­ive dash­boards. In Data Studio Pro, Gemini adds AI features to the platform. For example, you can use natural language to create cal­cu­lated fields. This makes Data Studio par­tic­u­larly useful for teams that already collect marketing data from several sources and want to visualise it in one place.

Main advantage: It lets you bring data from different marketing sources together and choose how to visualise it.

Which tools can automate multiple marketing channels?

In­teg­rated marketing auto­ma­tion platforms are useful when you want to move beyond managing data, content and campaign triggers in separate tools. AI marketing auto­ma­tion adds AI features to these workflows, for example, to create content, segment audiences, per­son­al­ise campaigns and manage them across different channels. Keeping these tasks in one platform can also reduce the need to switch between tools and help create a more con­sist­ent customer journey.

IONOS AI Ac­quis­i­tion Manager

The IONOS AI Ac­quis­i­tion Manager helps you plan, create and publish social media content. The AI uses in­form­a­tion you provide to generate in­di­vidu­al posts and campaign series. You can then plan and publish the content directly in the tool. This makes it par­tic­u­larly useful for freel­an­cers and small busi­nesses that want more guidance with their social media marketing without having to manage a complex set of tools.

Main advantage: It guides you through the social media process from the initial campaign idea to pub­lish­ing.

HubSpot Marketing Hub

HubSpot combines marketing features with a shared CRM database. Its Breeze AI features can help with content, finding in­form­a­tion and auto­ma­tion. Depending on your plan, you can also use tools for social media, CTAs, reporting and campaigns. This makes HubSpot par­tic­u­larly useful for growing busi­nesses that want marketing and sales to work more closely together and manage leads through one connected workflow.

Main advantage: Marketing, CRM, auto­ma­tion and sales teams can all work from the same customer data.

Act­ive­Cam­paign

Act­ive­Cam­paign combines marketing auto­ma­tion with CRM tools, audience seg­ment­a­tion and per­son­al­isa­tion. Its AI features can help segment audiences, create campaigns, score leads, optimise send times and co­ordin­ate activity across different channels. This makes Act­ive­Cam­paign par­tic­u­larly useful for growing busi­nesses with more complex customer journeys that want to build multi-step auto­ma­tions based on customer behaviour and profile data. Main advantage: It lets you build flexible, multi-step auto­ma­tions for more complex customer journeys.

How can companies choose the right tool?

The best AI marketing tool for you depends on what you want to use it for, how much you want to spend and which systems you already use. These are the main things to check:

• Features: Does the tool cover the tasks you need it to cover, e.g. content creation, SEO, social media or auto­ma­tion?
• Costs: Look beyond the base price. You may also have to pay extra for credits, contacts, channels or user accounts.
• In­teg­ra­tions: Check whether the tool connects with your CRM, CMS, ecommerce platform and analytics tools. Good in­teg­ra­tions can reduce manual work.
• Data pro­tec­tion: Check how the provider processes data, where it is stored, who can access it and what options you have for deleting it.
• Ease of use: The tool should be easy to learn, es­pe­cially if you have a small team.
• Scalab­il­ity: Make sure the tool can still meet your needs as you add more users, channels or auto­ma­tions.
• Output quality: Test the tool using real tasks. Check how much editing the output needs, how well it matches your brand and how much time it actually saves.

What legal issues should companies consider?

Where the pro­cessing falls within their scope, the UK GDPR and the Data Pro­tec­tion Act 2018, as amended by the Data (Use and Access) Act 2025, apply. Check that you have a lawful basis for using the data, that you only use it for a clear purpose and that you only collect what you need. Where the provider acts as your processor, check the required data pro­cessing contract. You should also check in­ter­na­tion­al data transfers, access per­mis­sions, in­di­vidu­als’ rights, retention periods and deletion ar­range­ments. Do not upload customer lists or con­fid­en­tial in­form­a­tion until your or­gan­isa­tion has assessed the legal and con­fid­en­ti­al­ity re­quire­ments and approved that use.

Ad­di­tion­al trans­par­ency re­quire­ments may apply depending on how the AI tool is used, par­tic­u­larly where personal data or AI-assisted decisions are involved. Marketing claims must not be mis­lead­ing, and objective claims capable of sub­stan­ti­ation must be supported by doc­u­ment­ary evidence held before pub­lic­a­tion. Copyright, trade mark and privacy rights also remain relevant, and AI-generated content should still be fact-checked before it is published.