Vinted is a second-hand sales platform for fashion, accessories, and beauty. Initially the offer was limited to women's fashion, which could not only be sold, but also exchanged or given away. Meanwhile, the men's department also has a lot to offer.
Members can both buy and sell. A forum underlines the basic local concept of the website. Sellers upload photos from several perspectives so that you know exactly what they are buying. In addition there is a description with size details and manufacturer as well as a price chosen by the customer.
Potential buyers signal their interest by favouring the article (sometimes there are several potential buyers for individual articles). Questions about the product are also possible via the messaging function. In the past, this was also the way people traded; in the meantime, however, Vinted has switched to immediate purchases. The principle is supplemented by elements known from social media: Buyers can follow sellers whose choice of clothes they like. When the seller uploads a new product, it appears in the subscribers' feed. In addition, sellers promote their articles via “Best Matches,” a function that places articles matching another member's search in a clearly visible position in the feed.
The platform offers various shipping options and payment systems. The function "Create a package," for example, bundles several orders from a catalogue and saves packaging and shipping costs. The in-house buyer protection allows customers to choose the payment system of their choice, even if the seller does not offer it – all they have to do is activate the secure payment system. Buyers, on the other hand, pay a small surcharge per transaction. Vinted stores the amount in an encrypted, digital wallet until the customer receives the product and accepts it without complaint. Then it is available as a credit note for the seller.
Special features:
- Business model focuses on simple communication
- Exchange possible
- Fees apply only for buyer protection