The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...
Imagine your day-to-day life without online shopping. For many people, removing this modern convenience doesn’t bear thinking about. In other words, it would present a major setback for their quality of life. It doesn’t matter whether it’s clothing, electronics, or food — online shopping gives users the possibility to comfortably shop at home and order goods with a few clicks. Numerous studies and statistics show how much e-commerce in the UK is booming.
When it comes to online shopping, the advantages for the consumer are clear: goods are ordered from home and promptly delivered to your doorstep (most of the time delivery is free). If the product isn’t right for you, you can simply send it back on its way to the retailer. Again, these delivery costs are also gratis. And while there are many online payment methods available, one of the most popular options for online shoppers is credit card. This is then followed by debit card and in third place is PayPal.
However, Paypal is also being repeatedly criticised for security flaws and questionable company policy that allows accounts to be frozen, for example. But what are the alternatives to Paypal? We take a look at the most popular and best alternatives to Paypal.
Braintree refers to itself as “all-in-one payments partner” and helps business of all sizes accept and process payments, which help maximise business opportunities and increase revenue growth.
No matter where in the world a company’s buyers are located, the solution offers all the tools needed to help the business reach them and therefore grow internationally. Since it’s a PayPal service, you’re not straying too far from the market giant.
The service replaces the traditional model of sourcing a payment gateway and merchant account from different providers. Braintree is suitable for small businesses that are just starting out, to large fully-fledged companies. Some well-known companies include Airbnb, GitHub, Pinterest, and Uber. Braintree Direct, Braintree Marketplace, Braintree Auth, and Braintree Extend are the different solutions that cater to each business model.
|✔ Solved the problem PayPal had when redirecting user from website to PayPal server||✘ Long setup times for accounts|
|✔ No monthly payment fee for processing payments||✘ Not suitable for high-risk industries|
|✔ Multi-currency options|
|✔ Extensive integrations available|
Masterpass was initially only available as an alternative to PayPal for Mastercard customers, but is now available to all credit card holders. In addition to Mastercard, Masterpass allows practically any credit or debit card to be used.
Similarly to PayPal, Masterpass is also called a digital wallet solution. You have to create a personal account and enter payment and personal data there. Whenever you want to pay online, you can easily and quickly find these in your Masterpass account. This saves you having to repeatedly enter your address and payment information for each individual online shop. The customer can start the payment via Masterpass in the online shop by specifying the e-mail address and the chosen password. A TAN is sent via app or SMS, which is necessary to complete the payment. Masterpass uses a multi-level security system, which is also used for payments with credit cards. It can be used in desktop and mobile browsers as well as in native Android and iOS apps.
|✔ Completely free PayPal alternative for customers||✘ Can only be used at participating merchants|
|✔ Proven security system|
|✔ Bonus program|
Amazon Pay is the online retail giant’s very own payment service. Amazon Payments profits immensely from its parent company’s notoriety and reputation, which is why many other popular online shops opt for this payment option. This PayPal alternative is not as widespread as the industry leader.
Amazon Pay allows users to process purchases in participating shops with their Amazon account, which only requires an e-mail address and a password to complete a purchase. Here, the provider uses the payment information that’s already been registered with Amazon. All that’s needed is an active Amazon account. The advantage here is that there’s no need to hand over sensitive payment information to third parties. Amazon acts as the intermediary between customer and retailer. The customer shouldn’t expect any additional costs for setting up and using the account. The retailer, on the other hand, should expect to pay 1.9 % of the total purchase price plus an additional 35 cents for each transaction: the same fees as PayPal. Billing is carried out via credit card.
|✔ No separate account required||✘ Can only be used together with an Amazon account|
|✔ No billing until goods are sent||✘ Consumer protection concerns: Amazon has information on the customer’s payment behavior and consumer history|
The PayPal alternative is a mobile payment service. Apple Pay is only available for a limited target group that has access to newer Apple products. The payment service acts first and foremost as an NFC-based wallet for the iPhone, allowing Apple Pay to carry out so-called contactless payments at the checkout register. It is also possible to make in-app purchases e.g. from Airbnb, Starbucks, and Kickstarter.
Recently, some online shops have started to support this method of payment. Apple Pay was only available in the United States for a long time; however, it has since expanded its services to France, the United Kingdom, and Switzerland. Due to its immense market power, it’s highly likely that this PayPal alternative will also spread to other countries in coming years.
|✔ Online payment as well as on-site contactless payment possible||✘ Exclusively available to Apple users|
|✔ No storage of payment data on the devices||✘ Not widely available outside of the United States|
|✔ High security standards|
When it comes to mobile payments, it’s essential not to forget the second most important player. With Google Pay (formerly known as Android Pay), Google brought its own payment service onto the market. As the successor of Google Wallet, Google Pay is the internet giant’s second attempt to get a foothold in the payment services industry.
Google Pay is used for in-app payments as well as for transactions at brick-and-mortar retailers. Third-party providers are also able to integrate the function into their online shops. Payment takes place via an app with one click. The idea is similar to that of Apple Pay: credit card information is stored and securely managed and no payment information is sent to the merchant.
|✔ High security standards||✘ Limited use cases and online payment partners|
|✔ Can be used independently of Google as a separate app|
This next option takes a look at PayPal alternatives from the merchant’s perspective. Founded in 2005 by Israeli entrepreneur, Yuval Tal, this money transfer and payment company Payoneer is especially well suited to small and medium sized business as well as freelancers. As a registered Member Service Provider (MSP) of Mastercard, Payoneer is available in over 200 countries. Users can opt to either have funds transferred to a bank account or into a reloadable prepaid debit card, which can then be used to carry out transactions. Low currency conversion fees also make this an attractive option for cross-border wire transfers, which is why it’s a very popular solution for Airbnb hosts as well as freelancers with international clients.
|✔ Available worldwide||✘ Somewhat high credit card rates|
|✔ Low currency conversion rates|
|✔ Small business/freelancer friendly|
The UK-based payment system Skrill, formerly known as Moneybookers, works on a prepaid basis. Via credit or debit card, users pay into a customer account. The prepaid credit can then be used for later purchases or online orders. Paying via the customer account doesn’t require any bank or credit card information to be transferred to the merchants. The prepaid idea is also valuable for allowing users to set budgets for themselves. But this model is also associated with its own unique risks: Customers have to pay before they’re able to use the service, meaning their accrued credit could be lost (e.g. in instances of bankruptcy).
|✔ No transfer of sensitive data||✘ No cancellation possible|
|✘ Higher security standards only with verified accounts|
|✘ Charges for additional services|
|✘ Potentially prone to phishing attacks|
|✘ Prepaid model risks|
PayPal alternatives at a glance
As it turns out, there are numerous alternatives to the online payment service, PayPal. The decisive factor for many customers is often how widespread the service is i.e. how many shops actually offer the respective payment method? PayPal is still unbeaten in this respect, but other providers are ahead when it comes to flexibility and data protection. Here is an overview of all good PayPal alternatives:
|Braintree||1.9% plus 20 pence per transaction||Credit card||No monthly payment fee for processing payments, and multi-currency options||Long setup times for accounts and not suitable for high-risk industries|
|Masterpass||Free: no additional fees or charges||Credit/debit card||Completely free PayPal alternative, proven security system, and bonus program||Can only be used at participating merchants|
|Amazon Pay||For merchants 3.4 % plus an additional 20 pence per transaction||Credit card||No need to register additional account with merchant, no transfer or payment information to third parties||Can only be used with an Amazon account, questionable data protection practices|
|Apple Pay||Fees for users not known, for credit card companies: 0,15% per transaction||Credit card||Security, useful for different applications||Exclusively available for apple product|
|Google Pay||None||Credit card||No account necessary, no transfer or sensitive data||Limited use cases and online payment partners|
|Payoneer||1% for each payment received||Credit card (specifically Mastercard)||Available in over 200 countries; small business-friendly||Somewhat high credit card rates|
|Skrill||None||Credit card/debit card||Manageable budgeting due to prepaid system, no transfer of bank data to merchants||Not as widespread, no cancellations possible, additional services and high security standards are fee based|