How to create a Hair Salon Website

Hairdressers meet basic human needs, and therefore their services will always be in demand. But the competition is huge. Regardless of whether you run a large hairdressing salon or have just started as a mobile one-person company, to be economically successful, you need to be easy to find by prospective customers and maintain regular contact with your clients. The Internet plays an increasingly important role in this. Not many businesses do without an online presence these days.

In this post, you will learn how to create a hair salon website quickly, easily, and importantly at low cost. We’ll show you which methods are available to you, how to set up your website, what content a hairdresser website needs, how your site can be found more easily online, and how to proceed step by step.

In times of social media, a website is not the only way to show a presence on the Internet, but it is certainly the most professional. Regardless of the size of a company, very few businesses and freelancers can get away without having a web presence these days. And there are good reasons why this also applies to hairdressers:

• A website is an online point of contact for potential customers. It can act as a business card, an image brochure and information platform all in one.
• A hair stylist website allows you to reach new clients within your immediate vicinity. If your business is hard to find online, you may be losing sales.
• Make hairdressing appointments online. Customers can save time by booking appointments online rather than on the telephone.
• Present your services and your business in a favourable light. In comparison to social media platforms, you get to design your website and decide on its content.
• Use your website to share information and news, changes to business opening hours, and offer promotions. This provides an improved service for regular customers.
• Use your hairdresser website as a starting point for all social media activities. Add the latest content to your website and then share it on Facebook and co.

Though a website was an integral part of professional business appearance pre-corona, the Internet will continue to gain in importance even after the pandemic. A customer in need of a haircut or tint will usually research their options online first. Once lockdown restrictions lift, getting an appointment with a hair salon may be difficult. That’s where newcomers and start-ups may have an opportunity to entice new clients. The prerequisite for this is having an online presence.

Your hairdresser website is also an important tool to stay in touch with regular customers. During uncertain times, it is important for hairdressers to offer their clients reliable information and to inform them effectively about opening times or available appointments. You can use this time during lockdown to create a hair salon website or to expand your existing one and stay ahead of the competition once business resumes as normal.

One of the most convenient ways to launch a professional website is to use the services of a good web design agency. But that is often also by far the most expensive option. Irrespective of the option you choose, you will need to decide on the design of your website, its structure, and functions. Ideas that are not very specific could take more time to realise, which increases the costs of the project.

Designing a professional company website yourself is no longer the daunting challenge it used to be. With the right tools, you can create a good-looking hair stylist website online in just a few hours, without any prior knowledge, and at minimal cost. Aside from hiring a web design agency, you have four options to get started with designing your own website:

• Program and design your own website
• Use a content management system like WordPress to create a website
• Use a website building kit to create a hair salon website
• Use the web design service of a good Internet provider

Programming and designing your own hairdresser website is perhaps the cheapest way to create a website. The big catch: to program and design a professional-looking, state-of-the-art website yourself, you will need extensive knowledge of mark-up and programming languages. Very few can acquire these overnight or ‘on the side’.

With a content management system (CMS), hairdresser websites can be designed without prior programming skills. A little knowledge of HTML and CSS is advantageous. The world’s most popular CMS is WordPress, partially because it is very user-friendly. There are also several other content management systems. You can find a selection in our large CMS comparison. Because of its high popularity, WordPress offers a variety of free and paid design templates, so-called themes. These can be used to build your own website. In the article 'Create your own WordPress page`, we explain how to do this. A disadvantage of WordPress is that each theme works a little differently. In addition, when creating websites using CMS you are usually left to your own devices. A good internet provider can help you select the right domain and install the CMS.

Website builders are like content management systems, but they are considerably more comfortable to use and more beginner friendly. A good website builder should be intuitive to use and self-explanatory, so that you can start designing your hairdresser website without prior knowledge and without much preparation. To begin, you select a suitable design template. Good website builders offer a wealth of different templates for every purpose, often all you have to do is replace the text and images before publishing your website. You can recognise a good website builder by the following features:

• High number of beautiful and modern design templates that can be individually adapted
• Easy and intuitive use
• Various features that meet the demands of a hair salon website, for example a calendar and appointment manager, contact form, social media functions, etc.
• Support for search engine optimisation – for Google and other search engines to find your page more easily
• Customer support through competent help service

Using the web design service of an Internet provider is a good alternative to traditional web design agencies or website builders. Most web design services provide a choice of design templates for you to choose from. Full personal support is given to help you design the page structure, design texts, and choose images. In many cases, your hair stylist website is designed using the website construction kit of the respective provider. However, professionals will advise you personally on the best options for your business.

Regardless of whether you program your website yourself, use the services of a web design agency or create it using a website builder: before you begin, you should think about the type of content you plan to incorporate and how you want to structure your  hairdresser website. A simple website for hairdressers could contain the following pages or content elements:

• Homepage – the most important page
• Services – showcase your competencies
• About me/us section or team page – personality is everything
• Contact – appointments scheduled fast and easily
• Feedback – your best argument
• News – ready to share on Facebook and the like
• Data privacy section – legal requirement

First impressions are everything and that makes your homepage the most important sub-page of your hair stylist website. From here, visitors can access the individual subpages. Generally, your website visitors want to know who they are dealing with, what services you offer, and how they can get in touch with you. This information should be easily accessible on your homepage and easy to understand, clearly laid out, and in no way overloaded. Don’t just think of information in the form of written text. In creative professions, good pictures say more than words. Videos can be an eye-catching addition.

Many people launch a hair salon website because they want to make an appointment. This must be as easy as possible to do: your phone number, salon address, and the option to book an appointment online should be easy to find on your homepage. This also contributes to your website receiving a higher local search ranking on Google.

Besides the homepage, a simple hairdresser website can include the following components:

Showing which services you provide is so important that you should provide a brief and concise overview of them on your homepage. If your visitors want to know more about your services, they can click on this subpage. Obviously, most hairdressers offer services such as cutting hair, washing, styling, and blow-drying. To stand out from the competition, you could focus on your specialties and how you approach hair styling. It also makes sense to list services that other hairdressers in your area do not provide.

Many customers check the prices of services online. It’s important to be transparent about your costs and publish your current price lists. In this way, clients know what to expect and can make an informed choice.

This subpage puts you and your team at the centre. As with all creative professions, customers also want to know who their hairdresser is going to be. Personality counts: quality photos showcasing a perfect hairstyle are an opportunity to make a lasting impression. You should also state which (special) training courses you have completed or what individual members of your team specialise in.

As previously mentioned, contacting you should be as easy as possible. Although your phone number and address are already on the homepage, this sub-section of your website usually repeats the information and provides a bit more detail, for example, by including a route map. Above all, in the ‘Contact – Appointments’ section, visitors should have the opportunity to reserve appointments online. Indicate this clearly or link to it from the homepage.

Nothing speaks louder to a hairdresser’s skills as the hairstyle does. Here, you can show reference images and highlight feedback from customers, for example, in the form of a photo gallery. Opinions by satisfied customers are a great addition.

If you already post regularly on social media, or plan to do so in the future, consider setting up a ‘What’s New’ or ‘News’ page on your website. Much like a blog, this lets you post new content online regularly, which you can then easily share to Facebook and other social media. The advantage is that social media posts can link more visitors to your website, and you may win new clients this way.

In practice, every hairdresser website should include a data privacy section. Often, Internet providers offer help with the addition of legal Impressums and a data privacy declaration.

Ready to create your hair salon website? Let’s take it step by step. So far, we have discussed the options to realise your website project and the content your website should provide. Now it’s time to get started with your web project. The following four steps are important:

Every website needs an Internet address (domain) by which it can be accessed. But what is a good domain name for a hair stylist website? A good domain name has the same characteristics as a good brand name:

• It is easy to remember and stays in your customers’ minds.
• A good domain name sums up what defines you and what you’re offering. Think of it as a summary of your website.
• If you are already known in public under a certain name, try to use it as your domain or integrate it into your domain.
• Short and to the point: the shorter and easier your domain is to understand, the fewer typing errors visitors will make.
• Avoid using special characters as these can lead to misunderstandings.
• A domain name influences how well search engines like Google can find them. Consider what your clients are looking for. If you are the only hairdresser within a certain area, a domain name that includes the location (e.g., hairdresser.location.com) could be useful.
• Choose a domain extension that suits your business. Businesses that choose the .com extension tend to get taken more seriously.

It is not easy to combine all these different points. Often, it is a matter of weighing up the options and finding the best compromise.

In a business that focuses on looks, taste and personal style, website design is no minor matter. How you present your business online should reflect your style as a hairdresser. Regardless of whether you employ a professional agency or use a website builder to design your website, you should set out some of the basic features of the design including colour schemes and shapes. This guarantees that the result will meet your expectations more closely.

If you are unsure about the design of your hairdresser website, you can get some inspiration from existing design templates, such as those provided by website builders. Using website builders, you can start designing your hair stylist website straight away.

Once you’ve established the structure of your page and the design of your website, you can begin to define its content. Though most websites call for well-written and concise copy, style and looks tend to be more important for hairdresser websites. Here, quality photos can make all the difference. The support from a professional photographer is recommended. Alternatively, website construction kits and web design services offer inexpensive or free archive images. Agencies and design services will also support you in creating or correcting your web copy, with a view to making it easier to find your website on search engines.

Before you publish your hair salon websites, you should double check its content, functions, and links one more time for errors. Once you’ve published it, it’s all about promoting your site. Search engines like Google are one of the main tools for visitors to access your website, aside from social media networks. A greater number of visitors usually translates to a higher number of customers. That’s why your hair stylist website should be search-engine friendly and you should continue to optimise it. Generally, the following basics apply:

• Ensure that your website works properly. The faster it loads, the higher its user-friendliness and the higher it will be ranked by search engines.
• Most websites today are no longer accessed on a PC, but on smartphones and tablets. A website needs to work equally well across a wide range of devices. This is also important regarding Google and other search engines.
• Search engine bots can mostly read text. Try to analyse which search terms your customers search for online and include these key terms in your headlines and web copy in a natural manner. Keyword tools can help you to find the right search terms.
• Never copy a text from a different website! Google penalises duplicated content by downranking your website.
• Bots have a difficult time with photos. Find out how to adjust your image optimisation to rank high on Google in our dedicated article on image SEO.
• Websites are best structured logically and clearly. Ensure that internal links on your website are working correctly.
• For hair salons, it is worth optimising a website for local SEO. To do this, register your website with Google MyBusiness and local business directories.

Search engine optimisation (SEO) is now an established profession. If you’re new to website design, you should spend some time on SEO measures and continue to optimise your hairdessser website. In the long term, websites perform best when they’re as user-friendly as possible and keep an eye on the principles set out above.