Premium domain names are domain names that offer high marketability for your business or personal project. They often contain certain keywords, or other terms, that make them especially recognisable and memorable compared to other domains. Premium domain names have usually expired recently and are therefore available for you to register and take full advantage of their high marketing value.
Due to the large number of websites on the internet, it's not always easy to secure the most attractive domain for your project. Fortunately, when a high value domain expires it becomes available for re-registration, which is known as a premium domain. However, not all expired domains automatically become premium – an expired domain is simply one that has been previously used but not re-registered by the original domain owner. Premium names, on the other hand, are those that have retained their high marketing value to you as a business or individual.
Premium domain names differ from ordinary ones because they often contain important keywords, are short and snappy, and have a proven track record of driving web traffic. For example, 'bestcars.com', 'discountgas.com', and 'luxuryholidays.com' are all memorable and clearly display the purpose of the site. Because of these qualities, they are highly sought after and can also be identified by their relatively high price compared to other domains.
Domain registration with IONOS couldn't be easier. Simply enter your desired name into the domain search box, and you'll be provided with a list of domain names for sale. If your choice is not available, we offer a selection of viable alternatives to choose from. Once you've settled on a premium domain, you're all set to create your ideal website.
At IONOS, you have a dedicated contact person for personalised advice, tips to boost your online success, and technical support. Reach them via phone, chat and email, all at no cost to you as an IONOS customer.
We're always working to improve our customer support, and we're proud to have won several awards. These include Best Customer Engagement Initiative and Best Use of Customer Insight.
Buying a premium domain is an investment; like any other sort of investment, the initial cost can be high, but the rewards make it more than worth it. They offer your website greater potential to rank highly on search engines and they strengthen your online branding. With a premium domain from IONOS, you have the opportunity to distinguish yourself from the competition and establish your brand as trusted and authoritative. By now, many of the best domain names have already been snapped up, which sometimes means that you have to settle for a less powerful option. Within this competitive market, premium domain names give you the chance to secure a valuable domain that give you an edge over your competition. Because they are easy to remember, contain popular keywords, and are SEO-friendly, a premium domain provides the ideal platform to build a strong online brand that attracts high levels of traffic. If you're a business, having a short and snappy domain name can mean the difference between a consumer finding you online before a competitor, rather than the other way around.
At IONOS we offer a wide variety of premium domains for sale to take your web presence to the next level. Enter your desired web address into the search field to see if it's still available and if so, how much it costs to register. We also provide you with a list of possible alternative combinations of premium names, as well as the most popular top-level domains (TLD) such as .com, .org, .blog, and many more. When you buy a premium domain, it's wise to consider registering more than one domain; by doing so, you can protect your brand and increase your online visibility even further.
In case your desired domain is not available, there are still options to you to ensure you can equip your website with a valuable premium domain. For one thing, our domain name search tool provides you with alternative domains you may not have considered. Another good option is to buy the domain from the current owner, who may be willing to sell it to you for a reasonable price. Bear in mind that if the domain name is already taken, it doesn't necessarily mean it's in use – some people, known as domain traders, buy attractive web addresses in order to sell them as premium domain names. In order to track down the owner, look up the domain using the free WHOIS database, which contains the registry details of every web address on the internet. Then, estimate the market potential of the domain in terms of brand appeal and SEO status. You can achieve this using a variety of SEO tools, such as Searchmetrics and Ahrefs. Factors such as whether it ranks for relevant keywords and the quality of its backlink profile will increase the value of a premium domain. With this in mind, negotiating a purchase price with the owner will be much smoother. For more details, see our Digital Guide article on how to buy your domain directly from the owner.