Block­chains are currently trending and we can’t even imagine the current public debate without them. But what is so special about this tech­no­lo­gic­al phe­nomen­on and its close relation to crypto­cur­ren­cies which offers a more far-reaching scope of ap­plic­a­tion than Bitcoin?

Block­chains are used to verify trans­ac­tion data. Its scope of ap­plic­a­tion exceeds that of its pre­de­cessors, which initially helped to protect, certify, and dis­trib­ute data. Fur­ther­more, it is possible to use block­chain-ori­ent­ated methods without any in­ter­me­di­ary clearing houses. Payments, movement on the financial market, contracts, cer­ti­fic­a­tions, at­test­a­tions, copy­rights, patents, and re­gis­tries can the­or­et­ic­ally be ad­min­istered without the need to involve banks, notaries, cus­todi­ans, or any state in­sti­tu­tions. The in­creas­ing interest in block­chain tech­no­logy is not only evident in the banking sector, but also in the real estate, insurance, and health in­dus­tries, which can also benefit from block­chain’s wide range of use. Sup­port­ers of this tech­no­lo­gic­al concept also predict its expansion to judicial systems, energy in­dus­tries, and public ad­min­is­tra­tion.

In this article, we explain both how block­chains work and why online asset exchanges could become even quicker, more flexible, and more cost efficient than ever.

What is a block­chain?

Block­chains are de­cent­ral­iszed database systems in the form of a con­tinu­ous ex­pand­able sequence of data blocks, which com­pre­hens­ibly record internet trans­ac­tions in chro­no­lo­gic­al order. Picture the blocks of a block­chain as an un­al­ter­able sequence of data strings. This con­nec­tion is made possible by means of cryp­to­graph­ic methods, which ensure that new data blocks come together in such a way that old blocks are neither sub­sti­tuted nor changed. As time goes by, a block­chain becomes in­creas­ingly longer and any modi­fic­a­tion of saved data is not possible.

Block­chain tech­no­logy is primarily used in the doc­u­ment­a­tion of trans­ac­tions, which can be il­lus­trated with the following example:

Paul has recently bought a new hat and would like to sell his old one through a small ads website. Hugo sees Paul’s ad on the internet. Both agree on the price of $£10. However, ex­chan­ging a hat for cash is rather prob­lem­at­ic for both, as Paul is ready to send the hat only upon receiving money first. Hugo is not sure about the advance payment option, because there is always a danger that Paul will never send the hat. They therefore both ne­ces­sit­ate an in­ter­me­di­ary to step in.

To solve this problem, both Paul and Hugo could avail of an online payment service provider, which would then not only handle their trans­ac­tion trans­par­ently and safely, but also document the whole procedure for a small charge. Such a string of events has become the standard op­er­a­tion­al procedure.

Block­chain tech­no­logy is an al­tern­at­ive option for the so-called “Trusted Third Party” (TTP). As a result, trans­ac­tions in block­chain networks are not verified by third parties, but rather by means of a jointly run, un­forge­able ac­count­ing system called Dis­trib­uted Ledger Tech­no­logy (DLT).

Nowadays, block­chains are at our disposal in the same way as Bitcoin or Ethereum, all of which are used to assist online trans­ac­tions, just like the one between Paul and Hugo. To avail of them, the only remaining step for our prot­ag­on­ists is to join the online community in question. Generally speaking, it suffices for Paul and Hugo to download and install ap­pro­pri­ate client software, which would interlink their computers with a simple block­chain network.

The history of block­chains

Before the in­tro­duc­tion of block­chain tech­no­logy, the internet’s in­ter­me­di­at­ing services were primarily based on the trust of both parties. If a client wants to acquire a product by an online vendor, both parties must form a re­la­tion­ship of trust with a cent­ral­iszed in­ter­me­di­ary entity, namely an online payment service provider or a bank. The un­der­ly­ing as­sump­tion is that these will carry out trans­ac­tions in the desired way.

The structure in question becomes a prob­lem­at­ic concept when the in­ter­me­di­ary entity takes advantage of its central position during the trans­ac­tion­al procedure by turning it into a position of power, thereby only rep­res­ent­ing its own interests and at­tempt­ing to seize full control. Such an incident occurred in 2010, when PayPal, the most common of all payment services, suspended the account of the whistle-blowing platform WikiLeaks.

Over the past years, in the attempt to turn the internet into a more demo­crat­ic system, the cryp­to­graph­ic community has been con­sist­ently working on networks based on the peer-to-peer (P2P) principle, which would con­sequently fa­cil­it­ate trans­ac­tions without the need for the presence of any in­ter­me­di­ar­ies. Bit­Tor­rent, a col­lab­or­at­ive com­mu­nic­a­tion protocol for P2P file sharing, makes it possible for such trans­ac­tions to take place without any central server and enables a worldwide data exchange by means of anonymous usernames.

However, anonymity creates mistrust among those involved in online asset exchanges. To solve this problem, former professor of law and computer scientist Nick Szabo brought block­chain tech­no­logy into the con­ver­sa­tion in 1997. According to him, contracts are based not only on mutual trust between both parties involved in a trans­ac­tion, but also on their ac­know­ledge­ment of cor­res­pond­ing legal frame­works. Problems would nev­er­the­less arise if the two people in question either did not share a mutual un­der­stand­ing, had diverging contracts, or if one of the members accused the other of a breach of contract. According to Szabo, future “Smart Contract” forms should be software-based and al­gorith­mic­ally determine whether the parties involved meet their contract re­quire­ments or breach any reg­u­la­tions.

This approach has been taken up by an unknown hacker going by the name of Satoshi Nakamoto, who combined the already es­tab­lished tech­no­lo­gies such as P2P, hashing, and en­cryp­tion to introduce a cryp­to­graph­ic method, with the aid of which he was able to interlink datasets in an ir­re­vers­ible and un­forge­able way. The first ap­plic­a­tion of block­chain tech­no­logy – Bitcoin, a P2P crypto­cur­rency – comes from Nakatomo’s idea, which con­sequently resulted in other in­ven­tions such as Ethereum, Ripple, TradeB­lock, and Dash.

How does block­chain tech­no­logy work?

Block­chain tech­no­logy is based on the concept of dis­trib­uted ledgers, which require a computer network based on the P2P principle. Finding solutions to consensus building and val­id­a­tion therefore relies largely on cryp­to­graph­ic methods and ap­proaches of game theory. 

Dis­trib­uted ledgers

A dis­trib­uted ledger is a public ledger conducted on a de­cent­ral­iszed basis, the content of which (usually con­sist­ing of strings of data verifying account trans­ac­tions) is created jointly with the aid of a computer network. A copy of the database is present in each of the network’s nodes.

To come back to our example, Hugo transfers the money for the hat to Paul by means of a block­chain. This trans­ac­tion is then saved onto a dis­trib­uted ledger and is con­sequently traceable for all parties involved from the moment the transfer has been activated.

Instead of dealing with real-life cur­ren­cies such as the euro pound or the United States dollar, block­chain networks are primarily engaged in digital forms such as Bitcoin, Ethereum, Litecoin, or Dash. Dis­trib­uted ledgers have been based on the concept of P2P networks, which enable com­mu­nic­a­tion between two equally-ranked computers. Changes to a database can only be made if re­spect­ive networks reach a mutual consensus.

In P2P block­chain networks, digital assets are not trans­ferred from A to B. Instead, the parties involved keep a copy of all trans­ac­tion-related data in its anonymous form, from which it can be proven beyond doubt who the owner of re­spect­ive digital assets is at any given time. In case of any changes made to the database, each copy is syn­chron­iszed with the newest block­chain version on the level of all par­ti­cip­at­ing network nodes. The parties involved then interact with the block­chain by means of a client software, which holds control not only over the consensus method, but also over the rep­lic­a­tion of the database.

Changes to the database will only be accepted if the majority of all trans­ac­tion members involved allow for them to take place.

If this happens, the freshly im­ple­men­ted block­chain is taken over by each par­ti­cipant. However, if the majority votes against the motion and declares that changes cannot be right­fully im­ple­men­ted (perhaps because there have been some in­con­sist­en­cies in the former block­chain copies), then the block­chain is simply rejected. Fur­ther­more, users wishing to implement changes to a block­chain must verify that they are au­thor­iszed to make modi­fic­a­tions to a database.

Peer-to-peer networks (P2P)

P2P networks are struc­tures in which all of the in­ter­con­nec­ted nodes are equal to one another and are able to carry out identical functions. This therefore stands in contrast to client server models, in which central servers carry out ad­min­is­trat­ive tasks for multiple clients. While Whilst client servers are usually managed by a com­mand­ing authority of some sort (i.e. a service provider), peer-to-peer networks do not ne­ces­sit­ate any central ad­min­is­trat­ive entities.

P2P con­nec­tions, which con­sti­tute a crucial part of a block­chain set-up, make sure that re­spect­ive par­ti­cipants have access to their co-created trans­ac­tion database and are able to interact with it under a common set of rules. Although P2P is con­sidered a fun­da­ment­al part of the trans­par­ent data trans­ac­tion ad­min­is­tra­tion in a block­chain network, it cannot avoid being as­so­ci­ated with two chal­len­ging aspects, namely ma­nip­u­la­tion and in­con­sist­ency.

  • Ma­nip­u­la­tion: If par­ti­cipants of a peer-to-peer network pursue diverging aims, some of them may attempt to ma­nip­u­late the network’s func­tion­al­ity in their fa­vor­fa­vour.
  • Data in­con­sist­en­cies: It is necessary for those P2P networks without any central ad­min­is­trat­ive entities to ensure that trans­ac­tions are accurate, complete, and (in most cases) performed only once.

Coming back to the previous example of Hugo and Paul, upon settling the trans­ac­tion with a digital equi­val­ent of real-life currency worth £$10, block­chains must first make sure that the desired amount has actually been credited to Paul, and that this has only been done on a one-off basis (and not twice or perhaps even three times).

To avoid any data ma­nip­u­la­tion and guarantee con­sist­ency within the co-managed database, fully developed im­ple­ment­a­tions of dis­trib­uted ledgers such as Bitcoin or Ethereum rely both on costing methods and veri­fic­a­tion mech­an­isms. Block­chain tech­no­logy therefore makes use of cryp­to­graph­ic hash functions during consensus building as well as when linking an­onymiszed data blocks.

Hashing and an­onymisa­tion

Trans­ac­tion data is saved in the form of data blocks in block­chain networks, which are later in­ter­linked by means of hash values. Each block contains data relating to multiple trans­ac­tions, which are an­onymiszed. Each block­chain network par­ti­cipant can therefore take a closer look at the trans­ac­tions, but not at their executors.

Linking in­di­vidu­al data blocks is made possible thanks to hash values, which are inferred by block­chain software through hash functions from trans­ac­tion-related data. This concept becomes clearer after watching Anders Brown­worth’s free in­ter­act­ive tutorials entitled “How Block­chain Works” at block­chain.mit.edu.

This demo presents the manner in which trans­ac­tion-related data is un­al­ter­ably in­ter­linked by means of hash functions. The process is all about sim­pli­fy­ing the hashing mechanism, which is pre­dom­in­antly employed by Bitcoin.

In the following example, we assume that a made-up block­chain is going to be extended by an ad­di­tion­al block of data con­tain­ing details on three different trans­ac­tions.

1st trans­ac­tion: 10 coins from ABC to XYZ

2nd trans­ac­tion: 100 coins from PQR to RST

3rd trans­ac­tion: 2 coins from DEF to JKL

From this data, a clearly defined hash value can be created by means of hash functions (also known as hash al­gorithms). For example, when using the hash algorithm SHA-256 (a variant of SHA-2 – Secure Hash Algorithm 2), what results is the following string of char­ac­ters:

08b9a4cb34cbe7f19c196a5a9f98bb42cbb24e342c61b653cad1fba00af33980

Meta­phor­ic­ally speaking, hash-values are like the fin­ger­prints of output data. A specific string of char­ac­ters always results in the same hash value, provided that the same hash function is applied.

Hash values form a pre­defined string of char­ac­ters made from letters and numbers, onto which hash functions are applied. Their length is always the same, re­gard­less of the size of the saved volume of data. Ad­di­tion­ally, they trace back to their re­spect­ive hash al­gorithms, and in our example, the hash value consists of 256 char­ac­ters.

The hash values of data blocks without any content are also of the same length.

Tip

At this point, we are not going to refer to any detailed hash value de­riv­a­tion. An in-depth analysis of the hash algorithm SHA-2 can be found on the official website of the Uni­ver­sity of Oldenburg. Fur­ther­more, an in­tro­duc­tion into the basic prin­ciples of cryp­to­graphy can be found in our overview of en­cryp­tion methods.

Contrary to how they were presented up until now, hash values used as part of block­chains are not merely de­riv­at­ives of user data. In addition to trans­ac­tion data saved in data blocks, the com­pu­ta­tion of hash values in new data blocks is made possible by means of both hash values of previous data blocks (Prev) and the so-called nonce values.

Those who wish to expand a block­chain by an ad­di­tion­al data block must also know the hash value of its previous data block. The same principle applies to the com­pu­ta­tion of hash values of new blocks, which are then ir­re­vers­ibly connected to a block­chain. Here, nonces act as a kind of ad­just­ment screw which allow the resulting hash values to be modified. This mechanism is used as part of the consensus method referred to as “proof-of-work.”

Consensus method and val­id­a­tion

Block­chains are col­lab­or­at­ively ad­min­istered through peer-to-peer networks by equally measured data pro­cessors without any central su­per­vis­ory authority. This requires a consensus method which not only controls the cir­cum­stances under which new data blocks are created but also keeps tabs on which par­ti­cipants are allowed to expand block­chains and when an expansion is actually allowed to take place. The most common of all consensus methods are the so-called proof-of-work and the proof-of-stake methods.

Proof-of-work is by far the most common of the two. It is famously im­ple­men­ted in hashcash – a procedure ori­gin­ally aiming to prevent spam e-mails. Nowadays, however, the internet community generally as­so­ci­ates hashcash with crypto­cur­ren­cies such as Bitcoin, which applies the consensus method for the purpose of block­chain val­id­a­tion.

Every 10 minutes, Bitcoin block­chains are expanded by a new data block con­tain­ing in­form­a­tion on all trans­ac­tions put into effect by members of re­spect­ive networks in the past 10 minutes. The nodes that are going to be attached onto the existing Bitcoin data blocks are de­term­ined by means of a com­pet­it­ive peer-to-peer computer process called Bitcoin Mining. Block­chain networks therefore mainly rely on an eco­nom­ic­ally-minded incentive scheme. All network par­ti­cipants are given the same math­em­at­ic­al task. Whoever solves it first is con­sequently allowed to generate the new data block, for which a reward awaits. In Bitcoin’s case, rewards are usually in the form of a pre­de­ter­mined amount of the digital crypto­cur­rency in question.

Hashcash, on the other hand, entails a math­em­at­ic­al task, in which a nonce value must be found in order for it to link up with user data and hash values of previous data blocks, sub­sequently gen­er­at­ing a new hash value con­tain­ing a set number of leading zeros.

Hashcash is therefore a CPU-based proof-of-work system. In other words, the more an in­di­vidu­al network par­ti­cipant con­trib­utes towards the overall computing power, the higher the chances that they will find the desired nonce value first. In Bitcoin’s case, this often leads to vicious com­pet­i­tion between re­spect­ive users. To avoid a situation in which data blocks are generated at in­creas­ingly quick suc­ces­sions, thereby con­trib­ut­ing to a constant increase in Bitcoins, networks regularly adjust the right nonce values to the dif­fi­culty of each task.

If two or more par­ti­cipants assess the right nonce value at the exact same time, the block­chain is extended only by the data block con­tain­ing the higher amount of trans­ac­tions. As a result, data blocks of other users expire and the trans­ac­tions inscribed in them are recorded afresh in the pool of trans­ac­tions that still need to be processed (provided that they are not already included in the newly created data blocks).

Linking by means of hash values makes sure that any attempt to ma­nip­u­late re­spect­ive block­chains is virtually im­possible. Anyone who inserts a false block­chain copy, sub­sequently causing changes to one or more data blocks, makes the block­chain stand out due to its in­com­pat­ible hash value. In this case, the falsifier would also re­cal­cu­late the hash values of all sub­sequent data blocks by means of the falsified output value. Although this requires an immense computing power, the fraud would be noticed in the later stages when other network par­ti­cipants compare the falsified block­chain with their own copies. If more than a half of the par­ti­cip­at­ing users object to the false copy, it is auto­mat­ic­ally dismissed.

Tip

If a single par­ti­cipant or a group of allied users possesses more than 50% of all of the available network nodes, it is the­or­et­ic­ally possible to take over the proof-of-work network solely by means of the computing power made available to all users. This is the so-called 51% attack. A block­chain network availing of consensus methods therefore becomes more secure as more par­ti­cipants join in.

An al­tern­at­ive method available within the framework of consensus building is the proof-of-stake method. Block­chain networks relying on it often determine which par­ti­cipants are allowed to generate data blocks by means of a weighted random sampling process. The weighting of each par­ti­cipant is assessed on the basis of the amount of time spent in the group or the amount of crypto­cur­rency owned.

Using both the proof-of-work and the proof-of-stake method at the same time is also possible.

Block­chain tech­no­logy and its scope of ap­plic­a­tion

Eco­nom­ists con­stantly watch the progress of block­chain tech­no­logy with great interest. Basing solutions on block­chains lends itself par­tic­u­larly well to de­cent­ral­iszed business pro­ced­ures, as they can integrate more in­de­pend­ent parties together (common in logistics or when man­u­fac­tur­ing products). If tangible or in­tan­gible assets (like property rights) are passed through several hands, block­chains offer the chance to visibly record all processes and any status changes for all par­ti­cipants involved.

Fur­ther­more, block­chain tech­no­logy complies with the rapidly de­vel­op­ing IoT sector. Internet of things is at a constant rise and so are the amount of devices that it brings together. In the future, data exchange and payments made in the IoT sector could be based on block­chains.

Block­chain tech­no­logy is becoming an in­creas­ingly important factor in pilot projects. The trend is also moving closer towards private block­chains, which is pro­pri­et­ary software developed es­pe­cially for internal business ap­plic­a­tions. Contrary to open source block­chains such as Ethereum or Bitcoin, private block­chains are only available to a selected group of in­di­vidu­als (workers, business partners, stake­hold­ers etc.).

  Open source block­chains Private block­chains
Access Open Ne­ces­sit­ates au­thor­isz­a­tion
Speed Slow Quick
Identity Anonymous/based on nicknames Not in any way anonymous
Safety of use Proof of work/stake Pre­de­ter­mined admin

Block­chain tech­no­logy offers highly trans­par­ent automated pro­ced­ures, which do not always meet with the approval of all group members. Only a minority of all busi­nesses have full trust in the legal security of the tech­no­logy. One of the most common problem areas of this sector is the possible loss of control over it, as well as deficient data pro­tec­tion or its unclear legal status.

De­cent­ral­isezed ap­plic­a­tions of block­chains can do without any su­per­vis­ory au­thor­it­ies – this software brings many par­ti­cipants together and regulates any pro­ced­ures related to their trans­ac­tions or status changes without the need for any human in­ter­ven­tion. From a legal point of view, it is worth ques­tion­ing who should be made ac­count­able for any potential mistakes or conflicts.

Open source block­chains are con­tinu­ously present­ing companies with data pro­tec­tion problems. Although trans­ac­tion par­ti­cipants within a block­chain network are anonymous, in­form­a­tion on the nature and scope of each trans­ac­tion is ac­cess­ible to all network par­ti­cipants. This is, however, something that companies sometimes keep con­fid­en­tial and it is for this reason that most of them check for admission re­stric­tions within various block­chain tech­no­lo­gies and their re­spect­ive areas of use.

At the same time, open source block­chains used as part of consortia have also ex­per­i­enced a strong push forward. An example of this from the world of business is the so-called Hy­per­ledger, which is an umbrella project of the Linux Found­a­tion working together with SAP, Daimler, IBM, and Intel. Business ap­plic­a­tions based on Ethereum block­chains soon es­tab­lished what is nowadays known as the En­ter­prise Ethereum Alliance. In the insurance industry, leading companies such as Aegon, Allianz, or Munich Re federated into a block­chain con­sor­ti­um under the name of B3i standing for “Block­chain Insurance Industry Ini­ti­at­ive.”

As a result, the research scope goes far beyond de­cent­ral­iszed ap­plic­a­tions (called dApps). Block­chain tech­no­logy offers valuable sug­ges­tions for de­cent­ral­iszed or­gan­isz­a­tions on contracts (smart contracts) and or­gan­isz­a­tion­al forms (such as DAOs – de­cent­ral­iszed autonom­ous or­gan­isz­a­tions). In theory, even entire companies can be managed by means of block­chains.

Smart contracts

Dis­con­tent caused by in­creas­ing digital cent­ral­isz­a­tion is one of the most sig­ni­fic­ant reasons behind the rapid progress of block­chain tech­no­logy. As a result, block­chains step in to replace cent­ral­iszed service providers, in­ter­me­di­ar­ies, and su­per­vis­ory au­thor­it­ies with their de­cent­ral­iszed system.

Smart contracts are an example of such a de­cent­ral­isz­a­tion procedure, as they enable the com­ple­tion of sale contracts on the internet without the need to involve any banks, notaries, attorneys, or or­gan­iszed exchange markets. Instead, contracts are processed by block­chain networks re­pro­duced during each cor­res­pond­ing trans­ac­tion. Smart contracts can be used for the provision of the following services:

  • Gaining access to rented property or rented vehicles by means of cent­ral­iszed key man­age­ment (for the likes of cars, apart­ments, hotel rooms, and lockers)
  • Proof of copyright, trade­marks, domain rights, and licenses
  • Doc­u­ment­a­tion of data (com­mer­cial documents, GPS data, genomic data, medical records, pro­duc­tion data)
  • Set­tle­ment of trust agree­ments
  • Notarial records without the need for notary’s presence (property ownership and usage rights)
  • Usage of financial in­stru­ments such as com­mer­cial documents, bonds, and de­riv­at­ives
  • Instant awarding of loans, apartment rentals

The future potential of block­chain tech­no­logy and its ability to re­volu­tion­isze contract-related issues depends, above all, on whether or not it will succeed in beating two sig­ni­fic­ant hurdles. Firstly, what must be clarified is the con­fid­en­tial manner by means of which data found in block­chain networks is processed. Secondly, what is still missing is a scheme which would suc­cess­fully prosecute any breaches of contract and enforce the set­tle­ment of missing due payments.

DAOs

More complex legal entities including entire or­gan­isz­a­tion­al struc­tures are also modelled by means of various block­chains. These are termed as DAOs (de­cent­ral­iszed autonom­ous or­gan­isz­a­tions) which stem from the concept “The DAO” – a crowd­fund­ing project brought to life in May 2016 by an Ethereum-based block­chain. This block­chain rep­res­ents a com­mer­cial model that aims to organisze non-profit companies in a de­cent­ral­iszed and autonom­ous way.

With a financial capacity of over $168 million, “The DAO” is by far the biggest crowd­fund­ing project of all time. Depending on the invested amount, each project member was given voting rights for issues per­tain­ing to the awarding of contracts and in­vest­ments based on smart contracts. Votes were cast elec­tron­ic­ally and processed by their cor­res­pond­ing block­chains. Members invested in Ether, but the project failed im­me­di­ately, as hackers managed to lay their hands on around $50 million.

Bitnation

To become de­cent­ral­iszed, some block­chain-based projects even tend to go one step further. Since 2015, Bitnation has become an internet nation widely available to all users without any borders or central governing bodies. All of its basic needs are market-oriented and met by private providers. In the long run, Bitcoin could establish itself as an al­tern­at­ive for what has tra­di­tion­ally been perceived as a nation.

Every Bitnation citizen has the right to vote, can bring in ideas, and promote them. Entry into the Bitcoin nation is not de­term­ined by one’s actual place of residence. This block­chain project not only provides passports, but also makes entries in the land register possible. It is predicted that marrying other Bitnation citizens will also be possible in the future. One can join different forms of gov­ern­ment, each with their own laws. Op­er­a­tions are stored in encrypted text files and each citizen can be easily iden­ti­fied with an in­di­vidu­al code. Contracts and other ap­plic­a­tions are regulated by means of smart contracts and the only available payment option are Bitcoins with block­chains as the governing control mech­an­isms.

Bitnation critics see its main fault in the purely economy-oriented nature of the project. In this virtual concept of a nation, law and order would have to be regulated by private entities. En­vir­on­ment­al and social standards are not part of the dis­cus­sion. On top of this, minor­it­ies find them­selves at a serious dis­ad­vant­age.

Companies currently availing of block­chain tech­no­logy

Aside from the pre­vi­ously mentioned P2P currency systems, block­chain tech­no­logy is put into practice very rarely. Currently, the majority of block­chain projects are still in their pilot phase or exist only as a concept which has not yet been put into practice. Nev­er­the­less, new ap­proaches to block­chain ap­plic­a­tions are con­stantly generated in almost every sector where economic aspects are the primary cause for concern.

Art and music industry

The potential of block­chain tech­no­logy is evident es­pe­cially in cases where music and art in­dus­tries ne­ces­sit­ate the im­ple­ment­a­tion of copy­rights. A block­chain network allowing artists both to register in­tel­lec­tu­al property (such as artworks or tech­no­lo­gic­al in­ven­tions) in a publicly ac­cess­ible database and define its terms of use would simply make mediating au­thor­it­ies such as labels, agencies, and national copyright col­lect­ives obsolete.

In the past few years, the di­git­al­isz­a­tion of music has injected a lot of tension. The Canadian start-up Peer­tracks is now looking to re­volu­tion­isze the music market by putting an end to the worldwide disarray caused by rights and licensing.

A piece of music, from the moment it is recorded up until it is sold, en­com­passes a complex network of par­ti­cip­at­ing entities. It is often the case that various in­di­vidu­als or stake­hold­ers are in pos­ses­sion of rights to the same song. Com­pos­it­ors create music, to which authors write cor­res­pond­ing lyrics. Artists then interpret the song for them­selves, while labels organisze the pro­duc­tion line and take over any com­mer­cial re­spons­ib­il­it­ies including marketing, promotion, and dis­tri­bu­tion. All these services are included within the copy­rights and all par­ti­cipants receive pro­por­tion­ate amounts of revenue earned from the sale of CDs, downloads, or streams. Peer­tracks therefore intends to trans­par­ently dis­ag­greg­ate the entitling rights of each par­ti­cip­at­ing entity and process all payment methods by means of a single block­chain.

The Berlin-based start-up company Ascribe offers a similar concept, which addresses artists, pho­to­graph­ers, and designers who would like to secure copy­rights for their digital works. The platform gives creative in­di­vidu­als the chance to register com­pos­i­tions and award usage rights to their re­spect­ive owners. With the aid of user history, it is possible to trace every step of a re­gistered work and how it has been used in practice.

Media industry

When block­chain-oriented tech­no­lo­gies establish them­selves firmly within the media industry, companies actively using them will have to prepare for radical struc­tur­al changes. This is primarily related to media cor­por­a­tions and their role as central content dis­trib­ut­ors.

What is worth taking into account here are the various block­chain-based platforms that create virtual en­vir­on­ments for direct in­ter­ac­tions between content creators and consumers. An example of this in­fra­struc­tur­al phe­nomen­on is Civil, which rep­res­ents a de­cent­ral­iszed mar­ket­place for media content. From a list of journ­al­ist­ic pro­duc­tions, users of the platform can choose whatever they find in­ter­est­ing and pay cor­res­pond­ing text authors directly by means of a block­chain via so-called “CVL tokens” – the official crypto­cur­rency of the content hub.

Block­chains are also al­tern­at­ive forms of mediating au­thor­it­ies in the ad­vert­ising industry, with online ad­vert­ising seen as the sector with most potential for the im­ple­ment­a­tion of block­chain tech­no­lo­gies. Block­chain-based ad­vert­ise­ment networks that enable bookings to be made directly with pub­lish­ers are able to reduce the need of in­ter­me­di­ar­ies and develop the ad­vert­ise­ment market into a more trans­par­ent sector.

License trading between producers and their cor­res­pond­ing consumers is yet another area of ap­plic­a­tion for block­chain tech­no­lo­gies. There are already many companies availing of block­chain-based solutions in order to step up their contacts with TV stations, online portals, or providers of video-on-demand services.

Fashion and design industry

Block­chains and fashion? Not a problem. The industry con­cen­trates pre­dom­in­antly on securing brand licenses. The first ever block­chain designed spe­cific­ally for the fashion sector has been developed by Ethereum developer Fabian Vo­gel­steller and his company Lukso.

This block­chain has been first applied to a chip, which provides luxury products with a unique ID number. Products ne­ces­sit­at­ing pro­tec­tion against falsi­fic­a­tions are therefore re­gistered within re­spect­ive block­chains by means of such chips. Currently, the majority of luxury brands use QR codes for the iden­ti­fic­a­tion process of their branded products.

Health sector

Each year, faulty ad­min­is­trat­ive systems cause billions of dollars pounds to be lost in health­care costs. Thousands of patients die as a result of such flawed systems. Block­chain tech­no­logy could make fa­vor­able­fa­vour­able con­tri­bu­tions fa­cil­it­at­ing the man­age­ment of health records. By working together with the block­chain company Tierion, Philips was able to develop a concept aiding any future storage of patient-related data by means of block­chains. In Hy­per­ledger’s case, the Hy­per­ledger Health­care Working Group (HLGC Working Group) is actively looking for solutions which enable patients to make their personal data available to third parties. 

Beat, yet another start-up worth men­tion­ing, has devoted its efforts to a much different aspect of the health industry, as it combines frag­men­ted data from the sports and health sectors to fa­cil­it­ate per­form­ance meas­ure­ments for athletes. Here, a block­chain is employed to act as a data pool.

Insurance industry

Axa, one of the biggest insurance companies on the market, has recently im­ple­men­ted a new policy entitled Fizzy, which is based on an Ethereum block­chain. Those who would like to avail of the cover offered by travel insurance (most cover against un­ex­pec­ted flight delays) do not have to do anything other than register them­selves. The aim here is to form a more trans­par­ent picture of the contracts for date and claims pro­cessing by means of various block­chains.

Financing

In terms of financial services, in­ter­me­di­ar­ies such as banks, external payment services, and stock markets react ad­equately to the threats of block­chain tech­no­logy by adapting to the situation on the market. Continued research interest presents the sector in question with block­chain solutions, which enable making trans­ac­tions in a more efficient manner and thereby reduce costs.

If there is one company which re­cog­niszed the potential of block­chain tech­no­logy for the financial market very early on, it’s certainly Visa. By means of the block­chain-based online platform Visa B2B Connect, the credit card company aims to make direct cross-border payments between companies safer, more efficient, and more trans­par­ent. Visa’s main market rival, Mas­ter­Card, also plans on using block­chain tech­no­logy in the future. At the beginning of 2018, the company published a patent ap­plic­a­tion for a block­chain, by means of which credit card identity data is sure to be stored safely. It is by using such forms of tech­no­logy that Mas­ter­Card hopes to enhance the pro­tec­tion of customer data.

Fun­drais­ing

Fun­drais­ing for start-ups can also be processed by means of block­chains and crypto­cur­ren­cies. Such has been proven by Zoe Adamovicz and Marcin Rudolf and their newly founded start-up Neufund. This platform fa­cil­it­ates and speeds up the process of classic venture capital (VC) fun­drais­ing methods. Founders of start-ups, which are not based on block­chains or Bitcoin systems, are becoming in­creas­ingly in­ter­ested in enabling financing by means of such tech­no­lo­gic­al vari­ations.

Social projects

An example of a social project based on block­chain tech­no­logy is that of the World Food Program (WFP) or­gan­isezed by the UN. The private block­chain generated by Datarella for the very purpose of this project aims to prevent any form of fraud and reduce the costs during the al­loc­a­tion of donations to refugees.

Each refugee is tagged and receives a limited budget for food. The iden­ti­fic­a­tion of each one of them and their re­spect­ive budget is made possible by means of a retinal scan in the shop area of the camp. The crypto­cur­rency used in the process is Ethereum, with each purchase free of any extra charge and directed through block­chain-based accounts.

Possible chal­lenges when im­ple­ment­ing block­chain-based tech­no­logy

In the past, tech­no­lo­gies based on block­chains have been able to suc­cess­fully de­cent­ral­isze various systems. As a result, they not only help to break up powerful concerns but also shape internet trans­ac­tions in a more trans­par­ent manner. The downside to such dis­trib­uted systems is their re­dund­ancy. In a block­chain network, each node is supplied with a copy of re­spect­ive trans­ac­tion histories. In principle, each person par­ti­cip­at­ing in any given consensus method such as the proof-of-work performs the same cal­cu­la­tion. In addition, block­chain ap­plic­a­tions generate large amounts of data, which must be down­loaded by each user as part of the val­id­a­tion process. Reducing the enormous energy con­sump­tion levels and other similar resources by means of block­chain ap­plic­a­tions is therefore seen as one of the key chal­lenges.

The in­creas­ing speed of trans­ac­tions is also con­sidered a rather chal­len­ging aspect. Bitcoin – the block­chain solution with the highest level of market cap­it­al­isz­a­tion and trans­ac­tions – processes seven of them per second (on average). Such a rate is in­flu­enced by the com­pu­ta­tion­ally intensive consensus method. However, this value is no match for the pro­cessing speed of leading payment service providers. In the same time span, PayPal alone processes around 450 trans­ac­tions, while Visa manages a stag­ger­ing 56,000. The fastest online payment system – Alipay, owned by the Chinese Alibaba Group – processes up to 256,000 trans­ac­tions per second. However, Lighting Network has already drafted a method, with the aid of which Bitcoin trans­ac­tions can be ac­cel­er­ated. Raiden Network offers a similar solution for Ethereum.

Block­chains are managed without any trusted third party (TTP). The­or­et­ic­ally speaking, their security is ensured by the de­cent­ral­iszed trans­ac­tion history man­age­ment. This is effective only in large block­chain networks, because stake­hold­er groups owning more than 50 percent of all network nodes are easily able to nullify the col­lect­ive val­id­a­tion and introduce an al­tern­at­ive trans­ac­tion history. A potential risk of ma­nip­u­la­tion arises even in cases where the majority of users of an in­ter­na­tion­al block­chain network come from the same country.

Fact

Until the end of 2017, the computing capacity of Bitcoin block­chains was generated by Bitcoin miners, two-thirds of which came from China. To put an end to the immense power con­sump­tion, the Chinese gov­ern­ment force­fully withdrew from the Bitcoin market on a na­tion­wide level in January 2018.

Data pro­tec­tion re­quire­ments also pose various chal­lenges for block­chain de­velopers. Public block­chains es­pe­cially lack the correct solutions for the secure pro­cessing of trans­ac­tion data. Although they an­onymisze trans­ac­tion par­ti­cipants, public block­chains make every other trans­ac­tion detail available to all network par­ti­cipants.

Summary: Block­chains will continue suc­ceed­ing, but how?

One thing is certain – block­chains will succeed. They have already shown what they are capable of.  While Whilst public block­chains such as those using crypto­cur­ren­cies like Bitcoin focus primarily on private users, most companies relying on new tech­no­logy initially place their bets on private block­chain solutions.

Future success of block­chain struc­tures and their struggle against cent­ral­iszed systems depends largely on the research community and its ability to overcome hurdles related to data security and pro­cessing costs. Nev­er­the­less, the potential to make trans­ac­tions faster, more trans­par­ent, and more cost-effective (for virtually any industry what­so­ever) is evident in both of the use cases mentioned in this article.

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