What are the best AI social media tools?

AI social media tools are useful for optimising content creation and management across various networks. Depending on the type, scope, and design, these tools are suited for a wide range of tasks.

What are AI social media tools?

AI social media tools are powered by artificial intelligence and make content creation, publishing, and analysis easier. They act as assistants that handle tedious tasks and improve the accuracy of your posts. The range of tools is broad: some help develop new strategies, others assist with topic research and content creation. They can even take over aspects of social media monitoring or parts of communication with your community.

Of course, there are also all-in-one solutions that handle various tasks, integrating them to be used from the initial planning stage all the way through to later evaluation and optimisation. This not only saves numerous steps but also simplifies usage, helping to avoid errors.

The five best AI social media tools

There are numerous AI tools for social media and the market is constantly growing. However, as this is still a young technology, not all solutions are really mature yet. The following five AI social media tools are currently among the best options.

Hootsuite

Hootsuite is a complete AI social media manager and as such offers numerous options and tools for your company’s strategy. Tools such as the integrated OwlyWriter automate the creation of captions and basic idea generation. There’s an option to plan and schedule posts and AI helps to find the best time slot. Content is adapted directly within the dashboard and can be prepared for various social media platforms so everything remains ‘under one roof’. This also applies to monitoring and analysis. All posts can be comprehensively evaluated to optimise the strategy.

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Hootsuite is available with a one-month free trial. If you want to continue using the tool for your social media planning afterward, it will get a bit more expensive. The cheapest package starts at around £80 per month. For multiple team members, additional accounts, and extra features, you’ll need to budget for a mid-range three- to four-figure amount. While this is manageable for large companies, especially considering the benefits, it can be a significant financial burden for smaller businesses.

FeedHive

FeedHive too is an AI social media manager that combines numerous features. It includes an AI-driven writing assistant to help create posts. You can manage multiple channels and platforms simultaneously, optimising your strategy in the process. Optionally, follow-up tasks for particularly successful or less successful posts can be generated and automated. Community interaction can be streamlined, making it easier to manage. Of course, comprehensive analytics are available with the right package. The dashboard is very intuitive and user-friendly, so even beginners can quickly get the hang of it.

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The price is accordingly higher than with specialised alternatives. The cheapest package, billed annually, costs around £15 per month. Solutions for small and medium-sized businesses with larger teams and multiple channels range from around £80 to around £240. The manager doesn’t always interact smoothly with all third-party programs.

DALL-E 2

One of the most popular AI tools for social media is DALL-E 2. The program is based on OpenAI’s GPT-3 model and can be used to generate high-resolution images from simple text instructions. The quality of the images is generally impressive but depends heavily on the original input. The more precise this is, the more suitable the final image will be. In addition to abstract art, photorealistic images are also possible.

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Payment is now subscription-based, not via credits. The cheapest package costs around £11 per month. Depending on the input and complexity, multiple images or generations may be needed for certain results. While the pricing may be slightly higher than competitors, the results are often good. Nonetheless, it’s best to use this AI tool for social media selectively and combine it with real images for a balanced approach.

Lately AI

The AI social media post generator Lately AI should also be used with caution but can then generate real added value. The tool creates posts based on your long-form content, considering your brand’s tone and messaging. While it doesn’t generate original content, it’s well-suited for converting longer formats into shorter ones, thanks to its user-friendly interface.

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Lately AI uses a subscription model, with a free trial available. The cheapest package costs around £46 per month.

Flick

Flick is a social media management tool that enables you to plan and customise posts for different platforms. A standout feature of this AI tool is its hashtag management capabilities. It analyses hashtag performance and suggests effective ones based on comprehensive data, allowing you to collect and archive successful hashtags for future use.

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The packages start at around £9 per month. Larger companies pay around £55. There is a one-week trial period.

When are AI social media tools useful?

AI-powered social media managers can significantly streamline daily tasks, but they should not be considered a cure-all. The quality of the outcomes depends largely on the criteria set in advance and requires careful human oversight. Audiences can quickly detect when they are interacting with a ‘machine’, which can lead to a loss of interest and trust. Therefore, AI tools for social media should always be viewed as a supplementary aid, rather than a complete solution.

When considering this principle, AI technology is suitable for a wide range of applications and industries. The size of the company is not a determining factor. Smaller businesses can benefit significantly from AI-powered social media tools, as they simplify or even automate tasks that would otherwise require a larger team and budget. These tools assist with defining themes and target audiences, quickly and affordably creating content, and providing valuable insights through monitoring for future optimisation. For larger businesses, AI is especially useful for analytics. It also enables better management of large-scale interactions and faster post generation.