AI can save time and open new opportunities. But for many small businesses, it feels like the results never show up.
The truth? AI isn’t broken. Getting value just takes clarity and small steps in the right direction.


It’s not failure, it’s fatigue

80% of companies test AI tools. Only 5% use them every day.
Why? Too many apps. No clear goals. No guidance.
The result isn’t failure — it’s fatigue.


Don’t start with tools, start with your goals

Before downloading another app, ask yourself:
What do I really want to improve? Emails, reports, scheduling?
Write down 2–3 tasks that drain your time.
That’s where AI can help most.

See how to reset your AI journey and finally get results — read more here


From SEO to GEO, get seen by people and AI

Search engines are changing.
Today, it’s not only humans who read your site — AI tools like ChatGPT and Gemini do too.

Quick tip: Paste a product description into ChatGPT and ask:
“How would an AI search engine describe what my business does?”


Fun fact: Can AI yodel?

In Switzerland, researchers tried teaching AI to yodel.
The melody was there… but the Alpine soul was missing.
Curious? Listen to the experiment in this HSLU podcast


This is just a preview of our September issue.
The full newsletter includes more trends, real examples, and ready-to-use AI prompts to try today.

Read the full newsletter & subscribe here

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