AI can save time and open new op­por­tun­it­ies. But for many small busi­nesses, it feels like the results never show up.
The truth? AI isn’t broken. Getting value just takes clarity and small steps in the right direction.

It’s not failure, it’s fatigue

80% of companies test AI tools. Only 5% use them every day.
Why? Too many apps. No clear goals. No guidance.
The result isn’t failure — it’s fatigue.

Don’t start with tools, start with your goals

Before down­load­ing another app, ask yourself:
What do I really want to improve? Emails, reports, schedul­ing?
Write down 2–3 tasks that drain your time.
That’s where AI can help most.

See how to reset your AI journey and finally get results — read more here

From SEO to GEO, get seen by people and AI

Search engines are changing.
Today, it’s not only humans who read your site — AI tools like ChatGPT and Gemini do too.

Quick tip: Paste a product de­scrip­tion into ChatGPT and ask:
“How would an AI search engine describe what my business does?”

Fun fact: Can AI yodel?

In Switzer­land, re­search­ers tried teaching AI to yodel.
The melody was there… but the Alpine soul was missing.
Curious? Listen to the ex­per­i­ment in this HSLU podcast

This is just a preview of our September issue.
The full news­let­ter includes more trends, real examples, and ready-to-use AI prompts to try today.

Read the full news­let­ter & subscribe here

Go to Main Menu