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Regardless of whether you want to use a vanity URL for a personal or business website, it is an extremely valuable marketing tool. It increases the visibility of your site in the search results as well as on social networks such as Facebook or LinkedIn, which contain complex profile link addresses based on number sequences. These service providers offer both private users and institutions the opportunity to set up their own URLs for their profiles, thus pushing the more complex, generic standard profile links into the background.
The main component of the URL could be, for example, the name of a person, company, brand, product or a made-up name. Incidentally, a uniquely named social media profile is also referred to as a vanity domain—regardless of whether a content-optimised vanity URL exists.
If you are setting up a company fan page on Facebook—or if you already have one—, there are no restrictions when it comes to the first fan page. For every subsequent fan page however, you need at least 25 fans before you can set up a vanity URL. As with personal profiles, the username can only be changed once after the initial setup.
Twitter also generates the profile URL from the username—which cannot contain more than 15 characters—and thus also generates the vanity URL automatically. With Google+ however, URLs can be personalised. On LinkedIn, you can customise your URL as often as you like via the profile settings.
Catchy URLs can be integrated into your email footer, signature or newsletter as well as into your online advertisements and websites, and printed onto business cards and other offline promotional materials. Moreover, you can also use vanity URLs to neatly and professionally redirect from your own server to your social media profile, for example by setting up a subdomain such as facebook.companyname.com or a website such as www.companyname/facebook. For 1&1 IONOS customers, the Control Panel contains brief instructions on how to conveniently link your domain with your social network profiles such as Facebook, Twitter, LinkedIn and Pinterest without creating a separate website or subdomain.
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