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Social Buy Button and Shoplement

Sell on social media, your existing website or your blog

Two ways to turn the platform you're already using into a shop – no need for a separate eCommerce website.
From £5/monthCancel anytime
See packages

Meet the easiest way to sell online

/ / / / / / / / / / / SEE SOCIAL BUY BUTTON IN ACTION

Two streamlined ways to sell

Social Buy Button: Sell up to ten products on social media

Convert your followers into customers

The only eCommerce solution exclusively designed for social commerce.

As an entrepreneur with a small product range, the Social Buy Button allows you to reach customers where they already are. Integrate your online store with all your social media accounts and customers can check out there and then.


Whether you want to simplify your online sales, or you’re looking to get your trendsetting products out there for the first time, it's the only tool you need to create a great buying experience. Plus, the Social Buy Button is designed with mobile-first users in mind, so you can manage everything from your smartphone.

Shoplement: Sell any number of products on any CMS

Easily add shop functionality to your website or blog

WordPress, Wix or Joomla! – we’ve got them all covered.

Turn your current website into your new online shop by copying and pasting a simple HTML snippet. Shoplement works with WordPress, Joomla!, Wix, Drupal and more. Keep your existing content, SEO ranking and domain name – just add a shop on top.

You can add one item or your entire product range to one or multiple websites, giving you maximum flexibility to target your customers.

Shop management app

Manage your shop from anywhere

Use with the Social Buy Button or Shoplement.

The IONOS eCommerce app means your store moves with you. Upload products, view your inventory and get push notifications whenever you make a sale – wherever you are.
Save time by just making changes once. Product updates are synced across your website, social media profiles and any online marketplaces you're using. You can even process orders and send updates to customers from the app.

Upgrade as your shop grows

Switch from Social Buy Button to Shoplement if you choose to create a website or blog.

Real-time order notifications

Keep an eye on your sales and stock levels with real-time updates.

One inventory for multiple channels

View everything in one place, no matter how many different platforms you're selling from.

Sell where you already are

Manage everything on the go.
App for easy shop management
Discounts and coupons
Order notifications

Social Buy Button

The only social commerce solution made exclusively to take your social media presence to the next level


£5/monthexcl. VAT Cancel anytime
Continue

10 products

Facebook Shops and Instagram Shopping integration

A wide range of payment methods including PayPal and credit card

Lifecycle, transactional and report emails included

Customisable shipping options

Shoplement

Add a shop to your existing website. Works with any CMS, including WordPress, Joomla!, Wix and more


3 months Free then £20/monthexcl. VAT
Continue

5,000 products
and digital goods of up to 1 GB each

Facebook Shops, Instagram Shopping, Google Shopping, Snapchat Pixel and Pinterest Tag integration

A wide range of payment methods including PayPal and credit card

Lifecycle, transactional and report emails included

Customisable shipping options
and real-time shipping quotes

Abandoned cart recovery

Shoplement Advanced

Add a shop to your existing website with optimised features for selling on a global scale


3 months Free then £40/monthexcl. VAT
Continue

10,000 products
and digital goods of up to 1 GB each

Facebook Shops, Instagram Shopping, Google Shopping, Snapchat Pixel and Pinterest Tag integration

A wide range of payment methods including PayPal and credit card

Lifecycle, transactional and report emails included

Customisable shipping options
and real-time shipping quotes

Abandoned cart recovery

Add product variations like size and colour

Search engine optimisation for products

Product filters

Multilingual store

Wish list

Shoplement Expert

Add a shop to your existing website that's made for selling B2B and in bulk


3 months Free then £60/monthexcl. VAT
Continue

Unlimited products
and digital goods of up to 10 GB each

Amazon, eBay, Facebook Shops, Instagram Shopping, Google Shopping, Snapchat Pixel and Pinterest Tag integration Amazon and eBay via the Codisto AppClose

Square POS and a wide range of payment methods including PayPal and credit card

Lifecycle, transactional and report emails included

Customisable shipping options
and real-time shipping quotes

Abandoned cart recovery

Add product variations like size and colour

Search engine optimisation for products

Product filters

Multilingual store

Wish list

Customer groups Segment your customers and set special discounts with customer groupsClose

Volume discounts and tiered pricing

Prices excl. VAT may be subject to change dependent upon your country of residence. Terms and conditions apply.

Every shop needs a platform

Create an online shop from scratch

MyWebsite eCommerce

No website or social media presence? An all-in-one eCommerce solution could be just the thing for you.
MyWebsite eCommerce has everything you need to create your own online shop from scratch. No design or coding experience required.
See more
We've got your back – every step of the way

Your very own personal consultant

Got a question? Your personal consultant is always available to offer expert advice and make sure you get the most out of your product. Just ask...

  • Which platform is the best for selling my product range?
  • How do I add shop functionality to my WordPress blog?
  • How can I boost my sales?

Learn more

Social Buy Button and Shoplement

FAQ – Frequently asked questions

Adding individual products or your entire product range to your existing website is very straightforward, whichever CMS you're using. It works just as well with a Jimdo website builder as with a more complex CMS like Joomla!.

Simply select the relevant product and the “Buy Now” Button in the menu.

You can then edit the design settings, and a HTML snippet will be automatically generated. You just need to copy and paste it into your website builder or CMS and you're done.

Integrating an entire shop is just as easy. Simply select "Websites" as the sales channel and enter the HTML snippet. You only need to do that once and your products shop and design will automatically be updated.

The Social Buy Button and Shoplement can easily be added to your business' social media profiles. This includes four channels: Facebook, Facebook Messenger, Instagram, and Pinterest. With the button, customers can buy directly instead of following a long route to the shopping basket, which may cause you to lose some potential buyers along the way. Note that you need a business account for all four channels in order for the social media shopping cart integration to work. You must also accept the sales processes and policy of the social media platforms.

Here’s how to integrate the Social Buy Button or Shoplement for each channel:

Facebook: Your business must have a Facebook page and you must be the admin of it. After selecting the Facebook business page where you want to sell your products, click on “Save” and accept the Facebook Merchant Commerce terms and conditions. Facebook will have to review and accept your store before selling and advertising is possible. All enabled products will then be synced to a new Facebook tab and will appear in your shop as soon as the setup process is complete.

Facebook Messenger: Adding Messenger to your online shop makes it easier for customers to contact you. They can simply click on the “Message Us” button and write their query in the chat. To enable Messenger for your shop, click on “Connect Facebook Page”, choose the business page from which you want to contact customers, then click “Next”. Allow the requested permissions and click “Done”. Click “Save” to connect the selected Facebook page, enter the shop’s URL and click “Save” once again. The “Message Us” button will now appear on every page of your online shop.

Instagram: Since Instagram is part of the Facebook group, you first need to set up a Facebook shop before you can proceed. You also need to convert your shop’s Instagram account into a business profile in order to sell. Once approved, you can enable the product-tagging feature on Instagram. In “Settings”, click on “Shopping” to confirm your Facebook account, then select the product catalogue you want to connect to your business profile, then click on “Done”. Once your account is approved by the Instagram team, you simply need to turn on the product-tagging feature. Then you can start tagging products in your stories and images.

Pinterest: First, you need a Pinterest business account. You can either convert your personal account to a business one, or you can add a business account to your personal profile and switch between the two. Pinterest doesn’t enable button integration as such, but you can track visitors’ behaviour with the Pinterest Tag. You need to ‘claim’ your website on Pinterest in order to track which images or products are shared from your website. In the “Settings” section, enter your website’s URL and click “Claim”. Then select “Add HTML tag”, which you should copy, then click on “Next”. Open a new tab in your browser and go to the shop dashboard section. This code should then be added in the SEO settings and then simply click “Add Code” in the “Header meta tags and site verification” section. Paste the meta tag into this field and click to save. Return to the Pinterest browser tab and click “Submit”. Within the next 24 hours, you should receive an email confirming that your website has successfully been claimed.

The vast majority of product categories are suitable for selling with social media shopping carts. How popular your products will be, however, is a different matter. The best-selling categories on social media are electronics, beauty, films, music, retails, travel, and hotels, but sometimes products that are a little out of the ordinary catch shoppers’ attention most. According to several trend analyses, interest for niche products such as pet beds and minimalistic jewellery is on the rise in 2020. You can see an example of selling this kind of product with the Social Buy Button here.

Trending products can help to increase your sales so you could consider selling what people are looking for, or simply add these sought-after products to your already existing product range if it makes sense to do so. Alternatively, you may decide to steer away from the crowd and do your own thing in order to stand out.

The payment process depends on which payment solution or provider you choose. When a customer purchases through the Social Buy Button or Shoplement, the transactions are processed by third-party payment providers e.g. PayPal. The funds are paid into the account that you have with this payment provider, which you can then withdraw at any time.

Customers can also pay using offline payment methods e.g. cash on delivery, bank transfer, phone order. To do this, they should pay you outside of the shop using the payment instructions you’ve provided them with either at checkout or after the order has been placed (for example, by email or in a phone conversation).

PayPal Express Checkout is the most frequently used payment option. One reason is that customers want to progress from the social shopping cart to order confirmation as quickly as possible. Another reason for its popularity is that the buyer is able to skip the part where they normally have to insert their data in the checkout process. Payment and shipment data is delivered by PayPal, which saves them having to enter all this information.

Customers also frequently choose Stripe and Square payment methods due to its quick payment transactions.

In order to select the payment options for your business, follow these steps:

  1. Open a business account with the payment solution provider of your choice.
  2. Go to the shop dashboard and click on the payment options.
  3. Choose your payment method from these options.
  4. Connect the payment option to your business account to begin receiving payments.

Need more info?

Our friendly team would love to help you find the right product, or support you with your existing products.

0333 336 5691
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