What is AI email marketing?

AI-based email marketing uses artificial intelligence (AI) to automate, optimise and personalise email campaigns. The integration of data-based insights can help you increase the efficiency of your email marketing.

What is AI-based email marketing?

AI email marketing refers to the targeted use of artificial intelligence for email campaigns. It uses technologies like machine learning, natural language processing and predictive analytics to analyse large amounts of customer data and derive patterns and behaviours from it. Those insights enable you to create customised emails that are tailored to the interests and preferences of the recipient. Compared to traditional manual approaches, AI email marketing provides a significantly more streamlined option for targeting customers and increasing interaction.

AI email marketing automation can also bring more efficiency to recurring tasks like sending emails, segmenting target groups and analysing customer behaviour. Automation enables you to react based on data in real time.

How does AI add to email marketing?

AI can contribute to a successful email marketing campaign in a variety of ways, from automating processes to improving personalised content. Below we’ll discuss some of the most important roles AI can play in email marketing.

Personalising content

One of the most common uses for AI in email marketing is personalising content. AI models can be used to analyse the individual preferences of email recipients and integrate email marketing trends. It makes it possible to create personalised subject lines, content and offers that are more closely tailored to the needs and interests of your customer base. That in turn leads to higher opening rates and more interaction.

Segmenting target groups

AI is also helpful in segmenting target groups and building email lists . Machine learning can be used to analyse large volumes of data in order to classify target groups. AI can recognise patterns and trends that would be hard to identify manually. For example, an algorithm can determine which customers are most likely to react to a deal by analysing previous purchases and behaviour data.

Optimising send time

AI email marketing tools can also help to optimise the send time of emails and determine the best time for individual customers to receive an email, which increases the chances that they will open it. What’s more, predictions for customer interaction using predictive analysis can anticipate the future behaviour of email recipients. That allows marketing teams to make predictions about who is most likely to open an email, click on a link or make a purchase, in order to save resources or take a more targeted approach.

Improving A/B testing

Finally, AI can be used for optimising and automating A/B tests, which optimise campaigns. Algorithms can analyse the performance of various campaign versions in real time and automatically prioritise the most successful version.

What are the advantages of AI email marketing?

AI-based email marketing brings a wide variety of advantages with it that traditional manual methods don’t.

Saving time with automation: AI can help automate tedious tasks. That saves time and resources that marketing teams can use for more strategic work.

Increased personalisation: Customers expect content that is increasingly personalised and relevant. AI allows you to design emails that are tailored to the individual interests, purchase histories and behaviours of recipients.

Data-based decisions: Algorithm-driven, data-based decision making significantly increases the efficiency and effectiveness of email campaigns. Marketing teams can make more informed decisions, rather than relying on intuition or manual analyses.

Improved customer engagement: Since AI helps you to send more relevant and targeted content, it becomes more likely that customers will react to emails and grow more loyal to your company long term.

Increased conversion rates: Personalised content, optimised send times and predictions about customer behaviour can significantly increase the conversion rates of email campaigns.

What are some good AI email marketing tools?

There’s a large number of AI email marketing tools out there that support companies in optimising their campaigns. They offer features like automation and personalisation and can usually be integrated into existing marketing platforms.

• Mailchimp: Mailchimp uses AI to support companies with target group segmenting and optimising email delivery.
• HubSpot: HubSpot and its proprietary AI Breeze help automate marketing processes. The tool uses AI to analyse the behaviour of email recipients and uses that data to recommend the best time to send.
• IONOS Email Marketing: IONOS offers a powerful email marketing platform that includes AI features for optimising your marketing campaigns.
• Brevo: Brevo (previously called Sendinblue) uses machine learning and AI to support companies in creating and optimising email marketing campaigns.