What is AI email marketing?

AI-based email marketing uses ar­ti­fi­cial in­tel­li­gence (AI) to automate, optimise and per­son­al­ise email campaigns. The in­teg­ra­tion of data-based insights can help you increase the ef­fi­ciency of your email marketing.

What is AI-based email marketing?

AI email marketing refers to the targeted use of ar­ti­fi­cial in­tel­li­gence for email campaigns. It uses tech­no­lo­gies like machine learning, natural language pro­cessing and pre­dict­ive analytics to analyse large amounts of customer data and derive patterns and be­ha­viours from it. Those insights enable you to create cus­tom­ised emails that are tailored to the interests and pref­er­ences of the recipient. Compared to tra­di­tion­al manual ap­proaches, AI email marketing provides a sig­ni­fic­antly more stream­lined option for targeting customers and in­creas­ing in­ter­ac­tion.

AI email marketing auto­ma­tion can also bring more ef­fi­ciency to recurring tasks like sending emails, seg­ment­ing target groups and analysing customer behaviour. Auto­ma­tion enables you to react based on data in real time.

How does AI add to email marketing?

AI can con­trib­ute to a suc­cess­ful email marketing campaign in a variety of ways, from auto­mat­ing processes to improving per­son­al­ised content. Below we’ll discuss some of the most important roles AI can play in email marketing.

Per­son­al­ising content

One of the most common uses for AI in email marketing is per­son­al­ising content. AI models can be used to analyse the in­di­vidu­al pref­er­ences of email re­cip­i­ents and integrate email marketing trends. It makes it possible to create per­son­al­ised subject lines, content and offers that are more closely tailored to the needs and interests of your customer base. That in turn leads to higher opening rates and more in­ter­ac­tion.

Seg­ment­ing target groups

AI is also helpful in seg­ment­ing target groups and building email lists . Machine learning can be used to analyse large volumes of data in order to classify target groups. AI can recognise patterns and trends that would be hard to identify manually. For example, an algorithm can determine which customers are most likely to react to a deal by analysing previous purchases and behaviour data.

Op­tim­ising send time

AI email marketing tools can also help to optimise the send time of emails and determine the best time for in­di­vidu­al customers to receive an email, which increases the chances that they will open it. What’s more, pre­dic­tions for customer in­ter­ac­tion using pre­dict­ive analysis can an­ti­cip­ate the future behaviour of email re­cip­i­ents. That allows marketing teams to make pre­dic­tions about who is most likely to open an email, click on a link or make a purchase, in order to save resources or take a more targeted approach.

Improving A/B testing

Finally, AI can be used for op­tim­ising and auto­mat­ing A/B tests, which optimise campaigns. Al­gorithms can analyse the per­form­ance of various campaign versions in real time and auto­mat­ic­ally pri­or­it­ise the most suc­cess­ful version.

What are the ad­vant­ages of AI email marketing?

AI-based email marketing brings a wide variety of ad­vant­ages with it that tra­di­tion­al manual methods don’t.

✓ Saving time with auto­ma­tion: AI can help automate tedious tasks. That saves time and resources that marketing teams can use for more strategic work.

✓ Increased per­son­al­isa­tion: Customers expect content that is in­creas­ingly per­son­al­ised and relevant. AI allows you to design emails that are tailored to the in­di­vidu­al interests, purchase histories and be­ha­viours of re­cip­i­ents.

✓ Data-based decisions: Algorithm-driven, data-based decision making sig­ni­fic­antly increases the ef­fi­ciency and ef­fect­ive­ness of email campaigns. Marketing teams can make more informed decisions, rather than relying on intuition or manual analyses.

✓ Improved customer en­gage­ment: Since AI helps you to send more relevant and targeted content, it becomes more likely that customers will react to emails and grow more loyal to your company long term.

✓ Increased con­ver­sion rates: Per­son­al­ised content, optimised send times and pre­dic­tions about customer behaviour can sig­ni­fic­antly increase the con­ver­sion rates of email campaigns.

What are some good AI email marketing tools?

There’s a large number of AI email marketing tools out there that support companies in op­tim­ising their campaigns. They offer features like auto­ma­tion and per­son­al­isa­tion and can usually be in­teg­rated into existing marketing platforms.

• Mailchimp: Mailchimp uses AI to support companies with target group seg­ment­ing and op­tim­ising email delivery.
• HubSpot: HubSpot and its pro­pri­et­ary AI Breeze help automate marketing processes. The tool uses AI to analyse the behaviour of email re­cip­i­ents and uses that data to recommend the best time to send.
• IONOS Email Marketing: IONOS offers a powerful email marketing platform that includes AI features for op­tim­ising your marketing campaigns.
• Brevo: Brevo (pre­vi­ously called Send­in­blue) uses machine learning and AI to support companies in creating and op­tim­ising email marketing campaigns.