Re­spons­ive nav­ig­a­tion is a key aspect of mobile op­tim­isa­tion. If mobile nav­ig­a­tion doesn’t guide users smoothly from point A to point B, they’re likely to leave the page quickly—resulting in lost traffic and, more im­port­antly, lost revenue. Various concepts like slidedown menus or bottom nav­ig­a­tion bars can help improve the website nav­ig­a­tion ex­per­i­ence.

What makes a good re­spons­ive nav­ig­a­tion?

A good nav­ig­a­tion system is the backbone of any website—it helps users find the in­form­a­tion that matters to them. Nav­ig­a­tion elements should work smoothly, have a clear and self-ex­plan­at­ory structure, and allow for intuitive use. The main chal­lenges of re­spons­ive nav­ig­a­tion lie in limited screen space and touch-based in­ter­ac­tion on mobile devices. Still, there are several re­spons­ive solutions that ensure a clean and user-friendly website nav­ig­a­tion ex­per­i­ence.

The core idea behind re­spons­ive web design is that a page’s content and layout dy­nam­ic­ally adapt to the device’s con­di­tions and screen size.

In most cases, it’s best to follow the “mobile first” approach. This design strategy pri­or­it­ises the mobile op­tim­isa­tion of web projects—putting the mobile version’s design, usability, and per­form­ance first, before adapting it to desktops and laptops. Ret­ro­fit­ting an existing website nav­ig­a­tion system for mobile use is often more com­plic­ated and time-consuming. That’s why, before starting to plan and build your re­spons­ive nav­ig­a­tion, you should answer a few key questions—es­pe­cially regarding the placement and overall structure of the nav­ig­a­tion.

Note

An ac­cess­ible website is more important than ever—and nav­ig­a­tion plays a key role in this, including screen reader com­pat­ib­il­ity, suf­fi­cient contrast, and other ac­cess­ib­il­ity features.

Where should the nav­ig­a­tion be placed?

Common ap­proaches to nav­ig­a­tion placement include footer nav­ig­a­tion and placing the menu at the top of the page. With footer nav­ig­a­tion, users only see a link to the nav­ig­a­tion at the beginning of the mobile page, which takes them directly to the footer where the in­di­vidu­al menu items are located.

Footer-based nav­ig­a­tion, however, is not very user-friendly: users expect important nav­ig­a­tion elements to be easily ac­cess­ible, which is why footer nav­ig­a­tion is becoming less common. Today, mobile nav­ig­a­tion is more often placed at the top of the page. This classic approach to re­spons­ive design is familiar to most users.

How is the nav­ig­a­tion struc­tured?

There are various pos­sib­il­it­ies when it comes to struc­tur­ing your nav­ig­a­tion. Two of the most popular options are list nav­ig­a­tion and re­spons­ive grids.

Lists can be displayed as both a single-level and a mul­ti­level nav­ig­a­tion. There are two clear ad­vant­ages of this format: firstly, web de­velopers can implement lists re­l­at­ively simply, and in addition, it ac­com­mod­ates the user’s habits.

Image: List navigation in the IONOS Digital Guide
In the Digital Guide, available cat­egor­ies are presented to you in a list format; Source: https://www.ionos.co.uk/di­git­al­guide/

A grid nav­ig­a­tion is ideal for short nav­ig­a­tion items and is es­pe­cially popular in ecommerce. Items are displayed side by side in a grid layout, with the number of columns depending on the screen size. If you’re planning a two-column grid, make sure the number of items is even to avoid an asym­met­ric­al layout.

Image: Grid navigation in the Zalando shop
Zalando presents its various product cat­egor­ies in a well-struc­tured grid layout; Source: https://www.zalando.com/
Note

With both vari­ations, it’s possible to add further sub-sections, which can fade in and out.

What mobile nav­ig­a­tion concepts are available?

Now we come to the central question: how should the mobile nav­ig­a­tion menu open? The concept is de­term­ined by the way in which the nav­ig­a­tion is presented to the user. The display options are diverse: the nav­ig­a­tion can be displayed directly on the page or opened by tapping a link. The nav­ig­a­tion can either move the content down or lie above it. Here we’ve collected some examples.

Note

No matter which nav­ig­a­tion concept you choose, the hamburger icon has become the standard for opening menus on mobile devices. The small symbol with three ho­ri­zont­al lines is now widely re­cog­nised on smart­phones and tablets as the universal sign for a hidden menu.

Nav­ig­a­tion via drop-down menu

One of the classic re­spons­ive nav­ig­a­tion types is the dropdown menu. It closely resembles tra­di­tion­al desktop nav­ig­a­tion, making it familiar to users and a commonly chosen nav­ig­a­tion concept. The menu is activated by pressing a button or icon and appears over the content without fully covering it.

Image: Dropdown navigation on the Amazon website
Amazon features a dropdown nav­ig­a­tion that overlays the main page content; Source: https://www.amazon.co.uk/

Slidedown nav­ig­a­tion

Another popular type of nav­ig­a­tion is the slidedown menu, also known as accordion or ex­pand­able box nav­ig­a­tion. When users tap the menu button, the nav­ig­a­tion slides open—unlike dropdown menus, it doesn’t overlay the content but pushes it downward instead. While slightly more complex to implement, this approach is con­sidered highly scalable and space-saving. Thanks to its ability to include sub-nav­ig­a­tion items, it offers an elegant solution for both simple and more complex menus.

Image: Slidedown navigation on the URBAN TOOL website
In the URBAN TOOL online shop, the nav­ig­a­tion slides down without covering the content po­si­tioned below it; Source: https://www.urbantool.com/en/

Bottom nav­ig­a­tion bar

The bottom nav­ig­a­tion bar is an in­creas­ingly popular solution for mobile apps and websites, where the menu is displayed at the bottom of the screen. This nav­ig­a­tion style is es­pe­cially user-friendly, as it’s easy to reach on smart­phones. It works well for projects with a few key nav­ig­a­tion items and provides a clear, organised structure that helps users quickly switch between the main sections of the website.

Image: Bottom navigation bar on Snapchat
With Snapchat’s bottom nav­ig­a­tion bar, you can easily switch between main cat­egor­ies like ‘Stories’ and ‘Chat’; Source: https://www.snapchat.com/

Off-canvas nav­ig­a­tion

In this approach, the re­spons­ive nav­ig­a­tion is placed outside the visible area of the screen by default. The menu isn’t in­teg­rated into the main layout, which makes off-canvas nav­ig­a­tion a space-saving solution that doesn’t take up any room in the viewport. Only when the menu icon is tapped does the nav­ig­a­tion slide into view, pushing the entire layout aside. This method is par­tic­u­larly well suited for large nav­ig­a­tion hier­arch­ies with multiple submenus.

Image: Off canvas navigation on Uber
As soon as you tap the menu icon on Uber’s mobile site, the nav­ig­a­tion panel replaces the current content view; Source: https://www.uber.com/
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