AV1 is touted to be the new video format for the Internet and is supposed to replace the well-known and proven MPEG format. AV1 codec is a per­form­ance-strong and license-free video codec and the brainchild of an alliance between Google’s VP10, Mozilla’s Daala and Cisco’s Thor.

Over the last few years, MPEG codes including MPEG1, MPEG2, and MPEG4 variants ASP (DivX/XviD), AVC (H.264) and HEVC (H.265) were the measure of all things when it came to video streaming online. Streaming providers preferred HEVC for their 4K content. But MPEG formats have become the standard for highly com­pressed video files on DVDs, Blu-rays, and digital tele­vi­sion as well.

The lack of com­pet­i­tion for MPEG formats is not only due to their tech­no­lo­gic­al su­peri­or­ity. Many of the al­gorithms are patented, which has always made it difficult for third-party providers to launch a com­par­able codec. This affects com­mer­cial use of HEVC since streaming providers require a license from MPEG as well as other licensing partners, including in­di­vidu­al patent holders. AV1 hopes to avoid these dif­fi­culties and, at the same time, provide a tech­nic­ally advanced solution over previous formats.

Cheap domain names – buy yours now
  • Free website pro­tec­tion with SSL Wildcard included
  • Free private re­gis­tra­tion for greater privacy
  • Free Domain Connect for easy DNS setup

What is AV1 codec?

AV1 is an open source video coding format designed to help busi­nesses and in­di­vidu­als transmit high quality videos more ef­fi­ciently online. Mozilla, Google, and Cisco are promoting the project to remove existing tech­no­lo­gic­al and financial barriers for users. The goal is for all users to gain access to powerful media formats and ul­ti­mately use them to exchange and playback video files on their open web platforms – such as the Firefox browser or YouTube.

The creators of AV1 codec joined forces as part of the Alliance for Open Media (AOMedia) which has been de­vel­op­ing codecs, formats, and tech­no­lo­gies for the open web since 2015. AOMedia Video 1 or AV1 in short is the first of its projects to be made available to the public. The open source, license-free AV1 codec is used to compress video files. Encoded files can be saved either as MP4 or MKV. Within WebM, AV1 can be used in con­junc­tion with the audio format Opus to embed HTML5 videos.

Why is AV1 important?

According to research by Cisco, video content now accounts for 70 percent of Internet traffic. This number is expected to grow to over 80 percent by 2021. Even small im­prove­ments in file size, image quality, and trans­mis­sion time make a big dif­fer­ence to creators and end users. AV1 is available free of charge and thus allows small companies and private in­di­vidu­als to enter the market who would otherwise not be able to afford the high license fees of other formats.

Note

The com­pres­sion and decoding of video files for the AVC (H264) standard incurs licensing fees. This can easily amount to several million dollars for large companies that manage streaming platforms, for example. The new HEVC (H.265) codec could cost ten times as much due to its many patents.

A brief history of AV1 codec

High licensing fees aren’t a new problem. Six years ago, nearly all the major players began work on their own viable al­tern­at­ives to patented video codecs: Google published VP9, Mozilla launched its Daala project, and Cisco acquired Thor, a codec that is par­tic­u­larly suitable for low-com­plex­ity video con­fer­ences. Their goal was the same: to create the next gen­er­a­tion video codec that would make sharing videos online faster, easier, and cheaper.

In 2015, they joined forces under AOMedia and streaming and hardware giants such as Amazon, Netflix, Intel, AMD, and NVIDIA jumped on board. The result is AV1 codec, which is primarily based on Google VP9, but benefits greatly from the tools and tech­no­lo­gies provided by Daala, Thor, and VP10. Since 2018, Google Chrome and Mozilla Firefox – two of the world’s most fre­quently used browsers – have supported AV1.

How does AV1 codec work?

AV1 is a media codec, i.e., a computer program that can encode or decode digital video, as well as photo and audio files. Encoding enables users to compress their files for efficient editing, storage, and sharing. The decoding then allows them to open or play the content – usually via an app or online player. For this in­ter­ac­tion to work, the encoding and decoding process must be based on a shared format – in this case AV1.

It’s not quite as simple as it sounds. The in­ter­ac­tion of media, ap­plic­a­tion, and device hardware is a highly complex one, which requires codecs to be spe­cial­ised. Today there are countless codecs in use, some of which are open source and free of charge, and some of which require a license and are subject to a fee.

AV1 as a new standard

AV1 will be stand­ard­ised soon by the Internet En­gin­eer­ing Task Force (IETF) under the name NetVC (Internet Video Codec). YouTube now supports AV1 codec and already offers 8K streams for com­pat­ible screens. This aim is to prove the ef­fi­ciency of AOMedia’s AV1 codec compared to competing formats.

Beyond video

With AVIF, the Alliance for Open Media has also launched an image format based on the AV1 video codec. In the long term, the image format is likely to attract a com­par­ably high demand and is aimed at replacing the JPEG format. The file extension is .avif (AV Image File); image sequences end in .avifs. The new image format is intended to achieve high image quality at higher com­pres­sion rates and even supports an­im­a­tions as an al­tern­at­ive to the outdated GIF format.

AV1 codec in com­par­is­on to other formats

AOMedia’s AV1 differs from AVC in a few ways. AVC was launched in 2003 by the Moving Picture Experts Group (MPEG). The goal of AV1 is to become the dominant video format on the Internet. High-quality videos should be able to be exchanged freely and ef­fi­ciently across the World Wide Web.

The biggest ad­vant­ages of AV1 are:

  • AV1 uses com­pres­sion tech­no­logy which is nearly twice as fast as com­pet­it­ors.
  • Videos can be streamed in higher quality and faster.
  • AV1 is license-free. There are no fees as­so­ci­ated with the coding, decoding, and com­pres­sion of video files.
  • End users can enjoy a high-quality video even with lower Internet band­widths.

AV1’s per­form­ance targets are ambitious. AOMedia plans to boost the ef­fi­ciency by 25 percent compared to HEVC. When it comes to boosting com­plex­ity, software decoding is still the focus, because hardware support remains a long way off. AV1 is already usable in con­junc­tion with the Opus audio format in WebM container files in all common web browsers. The only exception is the Safari browser, which currently only supports Opus.

AV1 support

AV1 codec was initially suitable for use in Chrome and Firefox. This has since been followed by Microsoft’s and Apple’s native browsers. But the list of AV1 sup­port­ers doesn’t end there. Media content dis­trib­ut­ors such as Netflix, Amazon, Hulu, Apple, and Google are members of AOMedia alongside hardware providers such as Intel, AMD, ARM, and Nvidia. YouTube has been an early adopter of AV1 and has been testing the video format since 2017. The AV1 codec has been available for free use on Google­source since 2018.

Hardware support

The following hardware products already support AV1:

  • Allegro DVT launched a multi-format video encoding hardware that supports AV1.
  • Samsung’s Q950TS TV supports 8K-streaming with AV1.
  • LG’s ZX-OLED series can also stream in 8K thanks to AV1 support.
  • Intel’s graphics processor Intel Xe launched an AV1 hardware decoder.
  • Nvidia’s RTX 30 series supports 8K, 10bit and 60 fps thanks to AV1 codec.

Software support

The list of software that supports AV1 is much longer. Here are some well-known examples:

  • Google Chrome
  • Mozilla Firefox
  • Microsoft Edge
  • Opera
  • Vivaldi
  • Pale Moon
  • VLC media player
  • Android 10

How is AV1 codec being used?

AOMedia launched AV1 codec in June 2018. Since then, the bit stream has been sta­bil­ised and is available to any in­ter­ested user on a license-free basis. The patent license is fully compliant with the W3C Patent Policy, which makes AV1 free to use. All browser man­u­fac­tur­ers can use AV1 codec as an open web standard.

AV1 codec can already be used via Android TV with com­pat­ible devices. These include tele­vi­sions with Broadcom’s BCM72190 and 72180 and Realtek RTD1311 or RTD1319.

Once 8K streaming becomes more es­tab­lished, AV1 is going to be used in­creas­ingly fre­quently.

Go to Main Menu