How can you build a successful tradesman website?

For tradespeople, a tradesman website is a vital marketing tool. Instead of relying solely on phone calls or in-person pitches, you can use your time more efficiently by letting potential customers get an initial impression of your services through a professionally designed website.

What are the benefits of a tradesman website?

If your trades business’s reach used to be limited, you probably relied on phone calls, personal contacts, or referrals to gain new customers. With a handyman website, you can achieve several goals at once:

• You have a business card that’s visible not just locally, but worldwide.
• Your website makes sure your trades business can be found online.
• A website acts as a company brochure that’s accessible anywhere — with content you fully control.
• A handyman website serves as a sales platform for your services or products, giving potential customers a detailed idea of what to expect from you.

What kind of website is right for me?

Creating a website for tradespeople has become technically very simple. There are many tools available that save you from having to learn the basics of HTML, CSS, JavaScript or PHP. Each option has its strengths, but there are also a few points to keep in mind so your core business doesn’t suffer while you focus on building your site.

• A website builder like the Website Builder from IONOS provides a basic design that can often be adapted to your industry’s needs with just a few clicks. However, design flexibility is somewhat limited.
• A content management system (CMS) such as WordPress is also easy to set up for beginners. However, you should have a basic understanding of what a database is and how to communicate with a server. The biggest advantage of a CMS is that employees can later maintain the finished website for the tradesperson.
• Custom programming your tradesman website offers maximum freedom to implement your own ideas, but it also requires the most effort. In most cases, it’s not feasible to handle this yourself alongside daily business.
• Web design/programming services involve costs that depend on your requirements for the website. On the other hand, they relieve you of almost all the work—provided you communicate your ideas clearly to the service provider.

What belongs on a handyman website?

The top priority for acquiring customers is trust. All content on a handyman website should be created with this principle in mind. From a content perspective, it’s advisable to include the following essential pages and elements:

• Homepage: The homepage greeting forms the first impression of your business. Careful wording and a clear summary are crucial here. Visitors should immediately understand what your trades business offers. If you provide emergency or 24-hour services, mention them prominently on this page.
• Company profile: Use this page to tell your company’s story. Many trades businesses have long traditions or were founded to fill a local market gap or offer something entirely new. Introduce yourself and your team—ideally with photos.
• Range of services: This section should clearly describe all services you provide. Explain technical details in a way that is easy to understand. Depending on your trade, interactive tools such as planners or cost calculators can be helpful (e.g. designing a bathroom and estimating the costs online).
• Completed projects and references: Demonstrate your skills and credibility by showcasing successfully completed projects. Include testimonials from satisfied clients and use photos to provide visual proof—make sure you have permission from anyone shown.
• Blog and social media: Whether or not to add a blog depends on your personal preferences and the nature of your trade. If you enjoy storytelling, a blog can be a great way to show your passion for your craft. The same applies to social media content.
• Contact options: A contact form is essential on a handyman website. If you offer multiple services, consider using a dropdown menu for easier selection. Include your phone number and mailing address as well.
• Legal notices: A privacy policy is essential for all business websites, including tradesman sites, especially if you collect personal data. Also consider adding a cookie notice if you use tracking or analytics tools.

How to create your own tradesman website step by step

We will now show you the steps to create your handyman website. Proceed as follows:

• Select a domain (internet address)
• Determine the design
• Add content
• Publish website
• Promote and optimise website

Step 1: Select a domain

The first step is choosing a suitable domain name, which serves as the web address for your handyman website. For example, a carpenter using the domain gary-smith.com wouldn’t be immediately recognised as a carpenter. It’s better to include your trade, qualification, or services in the domain name, such as smith-makes-furniture.com, so visitors instantly know what your business offers. You can register your desired domain with your trusted provider in just a few clicks. Most web hosting packages already include at least one domain.

Regional references like furniture-maker-swansea.com should not be underestimated. The domain name is also a crucial criterion for search engines.

Step 2: Determine the design

When choosing the design of your handyman website, your personal taste should be your first guide. You should be satisfied with the look of your website and feel it represents you. A fundamental tip is: less is more. Don’t overload your website—neither content-wise nor visually. Draw inspiration from existing website templates or use a website design service. Regardless of how you build your tradesman website, ensuring optimal display on mobile devices is essential.

Step 3: Incorporate content

Once the technical framework of your handyman website is in place, you can start filling the individual pages with content. Follow your planned content structure by beginning with the homepage and the outlined subpages, adding text, images, and, if appropriate, videos or even audio files. If you don’t have your own visuals, you can use material from external providers—though this may involve extra costs. Carefully evaluate your photos to ensure they will appeal to potential customers. Highlight traditional tools that represent your craft, showcase completed projects, and include testimonials from satisfied clients.

To organise content systematically, many content management systems let you define main pages with thematic subpages grouped underneath. Some systems even allow you to assign order numbers to pages, making it much easier to find and update content later.

Step 4: Go live, promote, optimise

Once your handyman website is live, the work doesn’t stop—ongoing optimisation is key. Promoting your website is an essential next step. Include your web address on business cards, company signs, vehicles, and even workwear. To build local visibility, local SEO and listings in regional directories are especially valuable.

Also remember to add alt text and title tags whenever you upload new images or create links, and incorporate important industry keywords into your headings.