Which are the best email marketing tools?

Email marketing tools help you to set up news­let­ter campaigns for your business. Different software offers different features as well as price packages.

What to look for in news­let­ter software

If you want to run pro­fes­sion­al news­let­ter marketing, you need the right software. But the demands on email marketing tools are high. In addition to the security aspect and legal com­pli­ance when sending news­let­ters, there are also some things to consider from a marketing point of view. For example, your choice of news­let­ter tool has to support you in managing your contacts and, if required, enable in­di­vidu­al users to be divided into groups. The more expensive your planned campaign, the more important it is to have a feature im­ple­men­ted that measures per­form­ance. Only this way can you con­tinu­ously improve the quality of your emails. In addition, the email marketing platform you choose should be able to ensure that your messages do not end up in the recipient’s spam folder.

News­let­ter marketing is par­tic­u­larly popular because it is one of the most cost-effective marketing in­stru­ments. Should the cost aspect play an important role in your decision, you could also consider that many news­let­ter software promise a sig­ni­fic­ant and rapid increase in your sub­scriber numbers, but when sending emails, you’re sometimes dependent on another provider’s services because a cor­res­pond­ing service is missing in the software you’ve chosen. It is therefore important to consider whether the cost/feature ratio is good when you decide on a par­tic­u­lar news­let­ter provider.

Below we introduce you to various news­let­ter software (Updated: 2025).

IONOS Email Marketing Tool

IONOS Email Marketing is the email marketing solution to choose if sending emails in a GDPR-compliant way is par­tic­u­larly important to you, if you do business with customers in the EU, for example.

The tool is par­tic­u­larly suitable for small and medium-sized companies and is known for its simple, intuitive operation. It doesn’t matter if you don’t have prior knowledge of news­let­ter design because these news­let­ters look pro­fes­sion­al thanks to the at­tract­ive design templates and drag-and-drop editor. AI generated texts can help you formulate the news­let­ters’ contents and help save time.

Features

• GDPR-compliant news­let­ter dispatch
• Simple and intuitive operation
• AI-generated texts
• Drag and drop editing
• Double opt-in

Price

The IONOS email marketing tool offers great value for money. All packages include the full range of features, with the only dif­fer­ence being the number of emails you can send. The packages are struc­tured as follows:

• Starter (up to 2,500 emails/month): £7/month for the first 6 months, then £10/month
• Plus (up to 10,000 emails/month): £5/month for the first 6 months, then £15/month
• Pro (up to 30,000 emails/month): £15/month for the first 6 months, then £30/month
• Premium (up to 60,000 emails/month: £25/month for the first 6 months, then £40/month

MailChimp

Mailchimp is a user-friendly email marketing software with an intuitive interface and a drag-and-drop editor for creating email templates. It in­teg­rates with various CRM systems, including Sales­force, Zoho CRM, and Microsoft Dynamics CRM, as well as over 300 other apps and web services like Shopify, WordPress, and Canva. Advanced analytics features provide detailed insights into your campaign per­form­ance. Note that data is stored on U.S. servers, which may have im­plic­a­tions for data pro­tec­tion com­pli­ance.

Features

• Double opt-in process
• Spam and design testing
• Autorespon­der
• Refined bounce man­age­ment
• Linked to social media
• Marketing auto­ma­tion
• Au­then­tic­a­tion: sender-ID, SPF, Do­main­Keys/DKIM

Price

Mailchimp offers a free package that allows up to 1,000 emails per month to up to 500 contacts. However, users must do without features like email schedul­ing and A/B testing. For more advanced features, the following paid packages are available:

• Es­sen­tials: From £9.72/month for 500 contacts
• Standard: From £14.95/month for 500 contacts, with advanced auto­ma­tion features
• Premium: From £261.67/month for 10,000 contacts, with com­pre­hens­ive analytics and seg­ment­a­tion options

Ad­di­tion­al contacts can be added for a monthly fee, depending on the package. The Standard packages includes a free 14-day trial, allowing up to 1,200,000 emails to 100,000 contacts.

Clev­er­Reach

Clev­er­Reach is a leading provider of news­let­ter software in Germany. This cloud-based solution offers a user-friendly interface with a drag-and-drop editor and a wide range of cus­tom­is­able, re­spons­ive templates that make sending news­let­ters easy. With servers located in Germany, Clev­er­Reach meets high security standards and ensures com­pli­ance with the GDPR. It also in­teg­rates seam­lessly with various systems and social media platforms such as WordPress, Magento, TYPO3, affilinet, Facebook, and Sales­force.

Features

• Autorespon­der and follow-ups
• Marketing auto­ma­tion (THEA)
• Automatic bounce and log-off man­age­ment
• Design and spam tests (News­let­ter Client Testing)
• Double opt-In
• SSL en­cryp­tion
• Blacklist (import/export possible)

Price

The news­let­ter provider Clev­er­Reach offers various packages tailored to different needs:

• Lite package: Free for up to 250 contacts and 1,000 emails per month
• Basic package: From €15/month (around £13) for up to 5,000 contacts
• Pro package: From €18/month (around £16) for up to 150,000 contacts with advanced features
• En­ter­prise package: Custom pricing starting at €499/month (around £420) for large companies with specific re­quire­ments
• Flex Option: One-time or monthly bookings of email quotas as needed

Brevo (formerly known as News­let­ter2Go/Send­in­blue)

The service provider Brevo is based in Berlin. The servers where the company stores customers’ news­let­ter data are also located in Germany, which is a big plus in terms of security and data pro­tec­tion (GDPR-compliant). Brevo is a versatile multi-channel marketing platform that enables marketing via WhatsApp, SMS, and Facebook Ads in addition to email marketing. This allows you to manage com­pre­hens­ive campaigns all in one place.

Brevo is suitable for busi­nesses of any size and offers, in addition to classic email marketing features, the ability to integrate trans­ac­tion­al emails, chat functions, and a sales platform. Moreover, sign-up forms and landing pages can be created quickly and easily—even without prior knowledge, thanks to the user-friendly drag-and-drop editor.

Features

• Dif­fer­en­ti­ated bounce and un­sub­scribe man­age­ment
• Multi-channel marketing
• Spam test
• 1-click product and content transfer
• Marketing auto­ma­tion
• Mail server with whitel­ist­ing
• Double opt-in

Price

Brevo offers a flexible billing model with various packages, depending on your business needs. Pricing starts with a free package for up to 300 emails per day. The paid packages start as follows:

• Starter package: Starting at €6.33 (around £5.30)/month, ideal for small busi­nesses needing basic features and limited sending volume.
• Business package: Starting at €13.50 (around £11.50)/month, for busi­nesses looking for advanced analytics and greater reach.
• En­ter­prise package: Custom pricing available upon request, suitable for larger companies with specific volume and func­tion­al­ity needs.

Ad­di­tion­al contacts and emails can be added for a monthly fee.

GetRe­sponse

GetRe­sponse is an in­ter­na­tion­ally oriented email marketing software available in 24 different languages and in a total of 183 countries. Besides the robust news­let­ter editor, the in­teg­rated landing page editor is par­tic­u­larly im­press­ive. With a selection of more than 150 templates and a variety of free iStock photos, it offers virtually unlimited design pos­sib­il­it­ies. Thanks to the mobile view available at all times, you get a good overview of how your news­let­ter looks on mobile devices. Open and click tracking as well as Google Analytics tracking are also available to you. In addition to Sales­force, SugarCRM, and Zoho CRM, e-commerce solutions like Woo­Com­merce and PayPal can also be connected to the news­let­ter software.

Features

• Autorespon­der
• Access to free stock photos
• A/B testing
• Optimised message delivery
• Spam and design testing
• Double opt-in process
• Bounce man­age­ment

Price

The GetRe­sponse news­let­ter tool offers various pricing packages based on the number of contacts:

• Starter: From €13.12 (around £11) per month for up to 1,000 contacts
• Marketer: From €44.28 (around £37) per month for up to 1,000 contacts
• Creator: From €50.84 (around £43) per month for up to 1,000 contacts

GetRe­sponse also offers an 18% discount if you sign up for a 12-month contract. A free trial account with premium features is available for 30 days. After the trial period, you can upgrade to a paid package.

Rapidmail

Rapidmail is a user-friendly email marketing software that stands out for its ease of use and extensive func­tion­al­ity. The software offers more than 250 design templates, which can be cus­tom­ised via a drag-and-drop editor, as well as a com­pre­hens­ive image library with over 880,000 free photos. Rapidmail enables the easy sending of pro­fes­sion­al news­let­ters and offers numerous auto­ma­tion and analysis features to make your campaign success meas­ur­able. Thanks to its server location in Germany, Rapidmail meets all GDPR re­quire­ments and offers a high level of data security.

Features

• A/B tests
• Follow-up mailings
• Real-time tracking and click maps
• Unlimited recipient lists
• Email campaign auto­ma­tion
• Spam scoring

Price

Rapidmail offers a flexible pricing model:

• Per Send: No monthly costs, payment upon sending (e.g., €20 (around £17) for 500 emails)
• Starter: From €15 (around £13)/month for up to 500 contacts with unlimited sending
• Premium: From €25 (around £21)/month for up to 500 contacts with advanced features
• En­ter­prise: Custom pricing available upon request, suitable for larger companies with specific volume and func­tion­al­ity needs.

News­let­ter software for smaller projects

Many of the news­let­ter software solutions mentioned above aren’t suited for smaller busi­nesses and projects. The reason being is that there are too many useless features that can be dis­tract­ing for freel­an­cers or small busi­nesses. If you simply want to reach a small amount of people, you should opt for a provider that offers the exact functions you need.

Simple email marketing tools such as Clever Elements with their sleek but solid range of functions are best suited for getting started. Campayn offers a few more of the standard features that are also included in pro­fes­sion­al news­let­ter software. A good option with a user-friendly interface is Cakemail.