Since 2007, the Tumblr platform has made it possible to publish content in a blog format. Over 490 million blogs and more than 800 million readers are using the popular platform. So that every reader can discover suitable content, the micro-blogging platform offers numerous features. For example, users are re­com­men­ded topics by spe­cify­ing their interests. In addition, a user’s dashboard auto­mat­ic­ally displays the content of all the blogs they follow.

However, there are also some dis­ad­vant­ages because Tumblr focuses primarily on the sharing of content which makes its design less suitable for long texts. According to your personal interests and type of use, a Tumblr al­tern­at­ive may be a better solution for pub­lish­ing your content.

A com­par­is­on chart of Tumblr and its al­tern­at­ives

Platform Release The most important forms of content App for Android and iOS Focus area
Tumblr 2007 Texts, images, GIFs, videos, audio files Blogs
De­vi­antArt 2000 Images, videos, GIFs Art
Instagram 2010 Images, videos Pho­to­graphy
WordPress 2003 Texts Blogs
Medium.com 2012 Texts Articles
Blogger.com 1999 Texts Blogs
Pinterest 2010 Images, videos Images
memosnag 2015 Texts, images, GIFs, videos, audio files, Articles, Images, Videos
Fact

Tumblr is one of the largest blogging platforms and, ac­cord­ingly, offers a lot of content and a large user community. In addition to texts of limited length, other media formats can be shared. The features and tools to share content are ideal for users who can’t produce their own. Here is a summary of the different blogging platforms available:

  • De­vi­antArt is a great choice for active artists and visual creatives who would like to sell their own work. Art lovers also find their preferred content here.
  • Instagram puts the focus on visual content and is suitable as a social network for in­ter­act­ing with many other users.
  • WordPress is a classic content man­age­ment system and a perfect option for creating a blog or website with your own domain without any pro­gram­ming knowledge.
  • Medium is a good al­tern­at­ive for longer and more high-quality blog articles.
  • Blogger is a Google service that provides effective search machine op­tim­iz­a­tion and options for mon­et­ising via AdSense.
  • Pinterest is primarily used as an image database for visual content and is a great al­tern­at­ive for sharing creative or aesthetic content.
  • Memosnag is great for creating col­lec­tions for the most diverse kinds of media, from articles and papers, to a birthday wish list, to a video com­pil­a­tion list.

De­vi­antArt: for artists and art lovers

With its focus on visual content, the De­vi­antArt platform is the ideal Tumblr al­tern­at­ive for artists. Your photos, graphics, and il­lus­tra­tions are con­veni­ently shared and displayed to other users. Drawings, paintings, and photos are among the most popular forms of content. However, anime, stock photos, vector graphics, and flash movies are also presented on the platform. Although text content can be published, it’s rather rare on the platform. In addition, users can com­mu­nic­ate with one another via com­ment­ary, their profiles or in numerous groups and forums.

One of the most appealing features for artists is the chance to display their own content on the homepage. However, due to the growing community, this is becoming in­creas­ingly more difficult. The in­teg­rated shop offers special added value for those who create art. User works are displayed and can be purchased by other members. The pur­chasers receive the artwork either as an art print, canvas, photo or as a print on a product – cups, mouse pads and magnets, for example. Best of all, to make use of the shopping feature, a free mem­ber­ship is enough.

Ad­vant­ages Dis­ad­vant­ages
Focus on art and visual content Hardly any text content
Com­mu­nic­a­tion via forums and groups
Mon­et­isa­tion through an in­teg­rated shop

Instagram: visual content feed meets social network

Besides Facebook, Instagram has become one of the most important social media networks. For this reason, the online service is at best suitable as a Tumblr al­tern­at­ive for those who would like to share their own or third-party content with real or virtual friends. The re­quire­ment for its use is a free re­gis­tra­tion. Though it’s true that Instagram is also available as a web version, the features are optimised for use on mobile devices.

On Instagram, photos, and videos can be shared. Con­veni­ently, images are edited directly in the app through in­teg­rated filers and optimised before uploading. Photos that are taken spon­tan­eously can be shared quickly and easily with the community. In addition to profiles, users can also follow hashtags – as a result, the feed auto­mat­ic­ally fills up with in­ter­est­ing content. Fur­ther­more, the use of hashtags makes it easier to dis­sem­in­ate your own content. If you set up a free business account, you can view stat­ist­ics to monitor audience reach of your posts and absolute visitor numbers.

Like Facebook, Instagram is a complex social network. In the UK alone, around 26.54 million users are re­gistered. As a result, large follower numbers can be acquired for your content campaign. However, shared content now often contains ad­vert­ise­ments because of numerous creators and in­flu­en­cers making deals with brands to promote their products.

Ad­vant­ages Dis­ad­vant­ages
In­teg­rated filter for images Optimised for square formats
Use of hashtags App necessary for optimal use
Social network In­creas­ing com­mer­cial content
Business accounts with ad­di­tion­al features

WordPress: the CMS al­tern­at­ive

Wordpress is a free content man­age­ment system. In just a few steps, you can create a blog or a separate website using open-source software – without any pro­gram­ming knowledge. WordPress provides you with the hosting, domain and storage space. The available features are con­tinu­ously expanded thanks to a large community which regularly develops new plug-ins, widgets and themes. Mobile-friendly templates make it easier to create re­spons­ive designs. Stat­ist­ics, SEO functions or buttons for sharing content in social networks are among the standard features. Packages available for purchase offer optional cus­tom­ised domain names, ad­di­tion­al designs and plug-ins.

As an al­tern­at­ive to Tumblr, WordPress lets you publish long texts with in­teg­rated images or videos. Though it’s true that creating content is easy, its dis­tri­bu­tion is re­l­at­ively difficult. Unlike with Instagram or De­vi­antArt, there are no hashtags (but keywords instead) and no com­par­able in­teg­rated social network. This is because a WordPress project is always an in­de­pend­ent work project. For this reason, anyone who wants to expand their reach must post regular content and remain patient. There are ways to attract more people to your site, for example, by com­ment­ing on others’ posts, net­work­ing with other bloggers or using internal links.

Ad­vant­ages Dis­ad­vant­ages
Simple creation of separate blogs Expanding reach is difficult
Numerous free add-ons Plug-ins can lead to com­plic­a­tions among each other
Com­pre­hens­ive SEO op­tim­isa­tion is possible Regular updates necessary (with self-hosted version)
Generates long text content

Medium: quality blogs with a simple design

Evan Williams, the co-founder of Twitter, developed Medium – a Tumblr al­tern­at­ive which provides the option of pub­lish­ing your own blog posts in an appealing and con­sist­ent design. With respect to text length, there are clearly more liberties as well. In addition, the content can be enhanced through embedded videos, images or even Pinterest Pins. Other users can like, comment on, and share your post. With every blog entry the average reading time is auto­mat­ic­ally indicated. Medium also shares insights on the reader stat­ist­ics for your posts.

With over 60 million active users, it can reach many potential readers. The articles on Medium’s dedicated pub­lic­a­tions are of high quality. If your content has already been shared to other pages such as WordPress, for example, you can easily import your posts to Medium. Google views this only as dis­tri­bu­tion of content and for this reason does not punish any duplicate content. Of course, other changes can be performed before pub­lic­a­tion.

Ad­vant­ages Dis­ad­vant­ages
Over 60 million active users Harder to find via Google
Easy to use No separate web address available
Con­sist­ent, appealing design
In­teg­rated analysis tools

Blogger: Google’s Tumblr al­tern­at­ive

Google has its very own blogging platform among its portfolio of products. Con­veni­ently, it’s called Blogger and makes for a good al­tern­at­ive to Tumblr. Similar to WordPress, each blog in the content man­age­ment system receives its own domain. Authors also don’t have to worry about hosting and storage space. For the design, many templates, layouts, and back­ground images are available.

However, the Google al­tern­at­ive contains some ad­di­tion­al ad­vant­ages. With the AdSense online service, ad­vert­ise­ments can auto­mat­ic­ally be displayed in your blog. As a result, you can monetise your posts. To integrate the Google program, no pro­gram­ming knowledge is necessary. With Blogger, you’ll obtain insight on different stat­ist­ics such as monthly page views or data regarding traffic sources. The con­nec­tion to Google Analytics also expands the eval­u­ation options. Fur­ther­more, your blog may be more visible in Google search engines than on other blogging platforms.

Ad­vant­ages Dis­ad­vant­ages
Your own domain Google account required for re­gis­tra­tion
Different design templates Less add-ons than WordPress
Good vis­ib­il­ity with Google No shop function
Ad­vert­ising revenue through AdSense

Pinterest: the search machine for in­spir­a­tion and cre­ativ­ity

The name Pinterest combines the words pin and interest. In­ter­est­ing content is pinned according to the name and thus stored in a separate col­lec­tion. The visually oriented platform is similar to an image database. Both your posts and those by third parties are displayed to users on boards with different topics. Those who are in­ter­ested have the option of following those Pins that are of interest to them. As a result, it’s much easier to address different target groups when using this Tumblr al­tern­at­ive. Pinterest is also con­veni­ent for sharing YouTube videos or Instagram postings.

Ad­vant­ages Dis­ad­vant­ages
Content remains ac­cess­ible for a long time Hardly any exchange in the community
External content can be in­teg­rated Focus on visual content, hardly any text content
Indexing through Google
Pinterest Analytics

memosnag: The solution for diverse content col­lec­tions

The Tumblr Al­tern­at­ive memosnag enables the user to collect and publish any web-based and offline content - whether images, videos, text, links or complete web pages. The content can be easily sorted and presented in galleries or as com­pre­hens­ive col­lec­tions. Users can choose between private and public col­lec­tions, which can be commented on and shared, similar to Tumblr’s re-blogging system. Browser ex­ten­sions for Chrome and Firefox as well as apps for iOS and Android make storing and col­lect­ing content easy. In most cases, a simple click is enough to add what you want to your own memosnag project.

Memosnag gets used in all kinds of ways, just like it caters to all kinds of content-col­lect­ors! Students who conduct research can sys­tem­at­ic­ally store relevant articles and sources and retrieve them at any time, while teachers can use the platform to dis­trib­ute learning materials or research ref­er­ences, for example. The al­tern­at­ive to Tumblr is also great for domestic use too, though. Shopping wish lists or a col­lec­tion of favourite videos from well-known video platforms such as YouTube can be shared via memosnag, you can start dis­cus­sions on topics, or you can publish your own content on the platform.

Ad­vant­ages Dis­ad­vant­ages
Easy in­teg­ra­tion of external web content, including the required source ref­er­ences You can’t create your own website address, e.g. www.My­ExampleB­log.memosnag.com
Browser ex­ten­sions and mobile apps available
Content either private or public
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