This analysis tool from Moz.com will be familiar to many users with previous SEO experience, as it’s one of the most popular and trusted SEO plugins. The Moz toolbar automatically displays different metrics for off-page analysis every time you load a web page. This includes (among other things) what’s known as the Moz Rank (an in-house code that measures the link popularity of a web page), page authority, domain authority, and the number of backlinks. Along with the toolbar, MozBar also offers an ‘Overlay’, which can be found by clicking on the Moz symbol. Here, you can find further information about page elements and attributes (URL, title, meta description, main heading, etc.) and use this as a basis for carrying out on-page analysis and optimisation later on. The toolbar and Overlay aside, Moz even displays relevant link data under search results.
- Suitable for analysis of potential partner sites or competition
- Enables a quick, rough off-page analysis and brief on-page analysis
- Free version and extended pro version
- Free to download for Firefox and Chrome