How to create your own app? Programming vs. app builder
When it comes to building an app, one common dilemma is whether to develop it yourself or use an app builder. Developing the app yourself gives you complete control, flexibility, and the ability to create custom features. On the other hand, app builders offer a fast and easy solution without the need for programming skills. The best choice depends on your goals, budget, and the technical requirements of the app.
Which makes more sense? App programming vs app maker
Choosing the software for developing your app is a significant decision and should be carefully considered. The traditional option—programming through a specific platform—generally offers the most possibilities for creating an app. However, basic programming knowledge is not sufficient; successful app creators often have years of experience in the field. Beginners need to acquire substantial foundational skills before they can handle app coding with a programming language on their own.
For programming, developers typically use an Integrated Development Environment (IDE). An IDE for app development provides a range of tools, such as a Software Development Kit (SDK), editor, debugger, compiler, and emulator, among others. These tools help programmers create apps, but using them effectively requires proficiency in the respective programming language.
App builders follow a similar approach to the now very popular and widespread website builders. With an app building software, you don’t need programming knowledge, as they operate on the WYSIWYG (‘What You See Is What You Get’) principle. Within a mobile app builder, you work with a graphical user interface that is ideally intuitive and easy to use. However, the design options are significantly more limited than with an IDE. An app maker includes only a small selection of program commands that are accessible through the graphical interface and can be integrated into the user interface.
How to create a native mobile app on your own through programming
If you want to develop a complex, technically demanding, or graphically intensive Native Mobile App, using an IDE is indispensable—native app builders are not suitable for this. Additionally, processing large volumes of data and using many native device functions (e.g., orientation and motion sensors) are tasks an app creator generally cannot handle.
Working with an integrated development environment not only offers more possibilities to create an app but is also free. Companies like Apple and Google provide top-notch IDEs at no cost. The reason is simple—a wide range of applications makes a platform attractive to users. Therefore, it benefits the teams behind iOS and Android when as many developers as possible work on and publish new apps for their operating systems. Furthermore, this is part of the providers’ business model. Both Apple and Google receive a fee for every paid app sold through their app stores.
When developing a native app, you typically use a specific IDE for each platform, which increases the workload. For instance, if you want your app to be available on both Android and iOS, you need to write separate code for each version. While there are integrated development environments like .NET MAUI that allow you to program native Android, iOS, and Windows apps using mostly the same code, these IDEs are exceptions. They require different programming approaches, such as Xamarin, which uses the C# programming language.
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Programming basics for Android apps
Android apps are based on a Java-compatible framework. Kotlin is now considered the official and recommended programming language by Google. If you are not familiar with Kotlin but have knowledge of Java or C++, you should be able to adapt quickly to programming with Kotlin since the languages are quite similar.
The most widely used IDE by far for programming an Android app is Android Studio. It is the official integrated development environment for Android applications, available to everyone for free. Android Studio is part of the Android SDK (Software Development Kit) and can be used on various operating systems. There are Android Studio versions for Microsoft Windows, macOS, and Linux. A prerequisite for app development with the IDE is an installed version of the Java Development Kit, which can also be downloaded for free. Android Studio is based on the popular development environment IntelliJ IDEA.
Programming basics for iOS apps
To create an app for an iOS device, most developers use Xcode—Apple’s official development environment. It also allows you to program applications for macOS, iPadOS, tvOS, and watchOS. Xcode is available exclusively for the macOS operating system. Any Mac user can download it for free from Apple’s App Store with their Apple ID.
The IDE is part of the development package, which is also called Xcode. To differentiate between the integrated development environment and the development package, one is referred to as the Xcode IDE and the other as Xcode Tools. Applications are mainly developed using the modern programming language Swift and the SwiftUI framework, which greatly simplifies user interface development. Objective-C is still supported but is becoming less significant. Additionally, it’s possible to create applications in other programming languages like C, C++, and Java.
How to develop a native mobile app with an app creator
If you don’t have programming knowledge but still want to create and design your own app, an app maker might be the right tool for you. There are now many different providers whose app-building kits can effectively bring some app ideas to life. However, unlike the official IDEs from Google and Apple, most app building kits are not free to use.
Nearly all app makers are based on a business model where customers pay a monthly fee for using the builder and hosting the final application. With some providers, the monthly fee already includes offering the app in the platform’s official app store—while others require an additional (usually one-time) payment for this. However, you can often create and test your app for free with the builder and only pay when you publish the app.
So what do you get for your money with an app creator? Generally, applications that mainly feature text and images are easy to create with an app builder. These builders are particularly suitable for small to medium-sized businesses and organisations that want to use the app to inform about products, services, or specific topics. Many app makers also support the creation of online stores, making it possible to build shopping apps as well.
Furthermore, RSS feeds and push notifications are features of many app builders. They are suitable for designing a news app or an application that informs about events. Other device functions like geotargeting or incorporating the camera into an app are also possible with some providers, albeit with some limitations.
Many features that are common in other apps are difficult to implement, if not impossible, with an app maker. The integration of native device functions such as the camera, microphone, or Bluetooth is highly limited, or may not even be possible. Some features, like using the smartphone’s accelerometer, are not supported at all. Video games are also challenging to create with standard app-building kits. Although there are now providers specialising in app games, such as GameSalad, they mostly offer access to pre-made 2D graphics and predefined game world elements.
How do app makers work?
The limited functionality of an app creator compared to an integrated development environment is not surprising—after all, the app design options offered are pre-made command chains of the programming language used. App builders provide certain program commands of a programming language (or the components composed from them) through a graphical user interface, making them accessible and usable for non-experts. Ultimately, an app maker includes a specific set of actions that users can use to create an app. These systems are often referred to as no-code or low-code platforms because they either completely eliminate the need for programming or reduce it to a minimum.
An app builder is like a section in a travel guide that gives you key words and phrases in the local language. With these language templates, you can get by in emergencies and specific situations. However, beyond these templates, it becomes challenging to fully communicate in the foreign language.
Like a phrasebook, an app builder system contains various instructions that you can use (e.g., to insert images) even if you don’t fully understand the programming language. The commands are triggered through the graphical user interface, such as a drag-and-drop feature, and translated by the program without your intervention. Since an app builder uses only part of the programming language’s vocabulary or only a few commands are prepared for the user interface, users have only a certain number of app functions available to them.
9 recommended app builders
The app makers listed here are all software designed for creating native mobile apps. With each of these builders, you can develop both Android and iOS applications. Some also allow the creation of web apps or websites. The software is user-friendly and can be operated directly in the browser.
The price range of the app builders is relatively wide, with each of the programs offering different packages in various price segments.
With each of the nine app builders, you can integrate social media channels like Facebook or X into your application and implement streaming platforms like YouTube or SoundCloud. Additionally, you can test all the listed app builder systems before paying for their use. Below, we focus on the unique features of each app builder.
AppMachine

AppMachine is an app builder that supports both iOS and Android applications. This app maker is particularly notable for its ability to transfer data from Google Sheets or Excel directly into your app. This allows many basic app contents to be easily imported from there.
Furthermore, AppMachine offers a remarkable number of design options and templates, as well as a clear presentation and operation of the various app features. Additionally, AppMachine supports developers in publishing and marketing their own app. However, the native app builder does come at a cost—AppMachine is positioned in the higher price segment of app builders.
| Advantages | Disadvantages |
|---|---|
| ✓ Numerous design elements | ✗ Expensive |
| ✓ Data import | |
| ✓ Publishing in the app stores | |
| ✓ Own landing page for app possible |
AppYourself

AppYourself, the app creator from a German company, also made it onto our list. It stands out mainly because, depending on the package, you can use a design service when creating an app. You simply inform them about your vision for the app, and they provide you with a completed app builder app with no effort on your part.
Another standout feature is hosting on European servers, ensuring that all personal data is processed in compliance with the GDPR (General Data Protection Regulation). It offers a straightforward editor for app creation, but the design options are more limited compared to other systems.
| Advantages | Disadvantages |
|---|---|
| ✓ Design service available | ✗ Expensive |
| ✓ CMS for content management | ✗ Few templates |
| ✓ Hosting in Europe | |
| ✓ Publishing in app stores possible |
FlutterFlow

With FlutterFlow, you get a no-code/low-code platform that allows you to create apps for Android, iOS, and the web from a single visual editor. The solution is based on Google’s Flutter framework and allows both drag-and-drop UI creation and the export of clean Dart code, which is advantageous for programmers. Additionally, the app maker offers AI support, which can further simplify the workflow.
Especially convenient is the integration of database and API connections (e.g., to Firebase or Supabase), which allows functionalities like authentication or push notifications to be implemented without deep programming knowledge. However, FlutterFlow remains challenging for an app builder when highly customised functions or high-performance native features are required.
| Advantages | Disadvantages |
|---|---|
| ✓ Cross-platform app creation | ✗ Rather complex |
| ✓ Exportable code | |
| ✓ Backend integration | |
| ✓ Many widgets and templates |
GoodBarber

This native app builder for iOS and Android applications stands out with its versatile design options. You can select from a range of professionally designed templates that are easy to customise. GoodBarber also excels by offering various add-ons that enhance functionality, including geofencing, iBeacons, and community management. Additionally, the integration of AI allows for faster content creation and improved SEO optimisation.
The app maker also allows you to work on an app with multiple developers – individual team members can be assigned different roles (such as administrator or user). Those looking to create a shopping app will find a special offer for this purpose. Apps can be developed for Android, iOS, and for the web (as a Progressive Web App).
| Advantages | Disadvantages |
|---|---|
| ✓ Support in marketing | ✗ No access to the source code |
| ✓ CMS and AI for content management | |
| ✓ Publishing in app stores possible |
Mobincube

With Mobincube, you get one of the few app builders that lets you create a fully functional native app and offer it for free. The free version includes a surprising number of features and templates, though it comes with advertisements.
If you opt for a paid package, you can earn money from these ads yourself because Mobincube has its own ad network that displays ads in the app. When a user clicks an ad displayed in your app, you receive a small amount. In the paid but still affordable packages, you can disable these ads and access a wider range of features and templates.
| Advantages | Disadvantages |
|---|---|
| ✓ Free version available | ✗ Ads in free version |
| ✓ Ad networks can generate revenue | ✗ App builder intro in low-cost packages cannot be removed |
Shoutem

Two features stand out at Shoutem. First, you can use specially developed social media functions to create your own community platform. Second, Shoutem connects to various ad networks, offering numerous options for in-app advertising. This app builder for Android and iOS is also known for its ease of use. Additionally, shopping systems can be easily integrated with Shoutem, allowing you to link the app with Shopify for synchronised sales across different platforms.
With many templates that can all be tailored to individual preferences, you can already create a very good app design. You can achieve even more complexity with Shoutem for Developers. Here, you can also access the source code to add even more features.
| Advantages | Disadvantages |
|---|---|
| ✓ CMS for content management | ✗ Apps for iOS only included in the premium package |
| ✓ Publication in app stores possible | ✗ Expensive |
| ✓ Ability to edit source code |
Bravo Studio

Bravo Studio is an app maker primarily aimed at designers. The no-code platform allows you to transform your Figma or Adobe XD designs into fully functional native iOS and Android apps with appropriate mobile app design, without any programming knowledge.
With Bravo Studio, users can turn their UI designs directly into apps by using Bravo Tags. These tags link the design elements to interactive features such as navigation, push notifications, and API integrations. The platform also supports connecting to external data sources like Airtable, Firebase, and REST APIs to integrate dynamic content into the app.
A special feature of Bravo Studio is the ability to make design changes in real-time. Changes made in Figma or Adobe XD are automatically updated in the app, allowing for quick adjustments. Additionally, Bravo Studio offers a preview app called Bravo Vision, which lets users test their app directly on their smartphone before publishing.
| Advantages | Disadvantages |
|---|---|
| ✓ Direct conversion of designs into native apps | ✗ Plugin for Adobe XD required |
| ✓ Real-time synchronisation | ✗ Branding removable only in high-priced versions |
| ✓ AI support |
Thunkable

Thunkable is an app maker that enables users to create native Android and iOS apps as well as web apps without any programming knowledge. With a visual drag-and-drop interface and extensive block programming, both beginners and experienced developers can create interactive and functional apps.
The platform offers a variety of components like buttons, lists, maps, and APIs that can be easily integrated into the app. For more complex logic, users can employ block programming to define conditions, loops, and events, or work with the AI assistant. This provides a high level of flexibility and adaptability for the apps developed.
| Advantages | Disadvantages |
|---|---|
| ✓ Intuitive drag-and-drop interface | ✗ Block programming requires some familiarisation |
| ✓ Real-time testing capability on devices | ✗ Branding removable only in high-priced versions |
| ✓ Extensive components and widgets |
SAP Build Apps

SAP Build Apps offers full-stack programming on a visual basis. The development environment Composer Pro allows users to create pixel-perfect user interfaces, implement complex logic, and integrate APIs without writing a single line of code.
With SAP Build Apps, you have the opportunity to create an app for various platforms such as Web, iOS, and Android without having to write code separately for each platform. Seamless integration into your SAP system is, of course, easily achievable.
| Advantages | Disadvantages |
|---|---|
| ✓ Intuitive user interface | ✗ Limited number of templates |
| ✓ Integration possibilities with APIs | |
| ✓ Team collaboration possible |
Overview of native app builders
| Solution | User group | Key feature | Pricing model |
|---|---|---|---|
| AppMachine | SMEs without developers | Data import, numerous design templates | +++ |
| AppYourself | Companies with data protection requirements | Hosting on European servers | +++ |
| FlutterFlow | Teams with developers | Integrated code export | ++ |
| GoodBarber | SMEs, focus on e-commerce | Extra package for online stores | ++ |
| Mobincube | Private users without a high budget | Free, ad-supported version | + |
| Shoutem | SMEs with developers | Expandability, code access possible | ++ |
| Bravo Studio | Designers | App creation from Figma designs | ++ |
| Thunkable | SMEs with developers | Block programming for more complex processes | ++ |
| SAP Build Apps | SAP users | Integration of APIs and SAP | +++ |
- Professional templates
- One-click design changes
- Free domain, SSL and email
Direct comparison of self-programming vs template
| Criterion | Template | Self-programming |
|---|---|---|
| Time-to-Market | Very fast (Templates/Modules) | Longer (Architecture, Implementation) |
| Budget | Predictable/low (Subscription) | Higher (Dev Time/Team) |
| Custom Features | Limited | Maximum |
| Native Device APIs | Limited / Add-ons | Full Access |
| Scaling/Performance | For SMBs/Standard Use Cases | For Complex/High-Performance Apps |
| Ownership/Code | Often No Full Access | Full Code Ownership |
Imagine a small café wants to create a mobile app to inform its customers about offers, events, and loyalty programs. If the café were to program the app itself, it would first need to hire a development team to create both the iOS and Android versions. The costs would be high, and the development time could take several months. Additionally, updates and adjustments would need to be implemented by professionals, which means additional effort.
If the café chooses an app maker, it can design the app itself within a few weeks. Templates, modules, and drag-and-drop features simplify implementation, even without technical expertise. Depending on the provider, features like push notifications, menu displays, or location integration are often predefined and ready to use. The costs are predictable and much lower than a professional development project. Adjustments or expansions can also be made quickly and flexibly.
The trade-off is that app maker solutions can be limited in customisation and complex features, while custom-programmed apps can be precisely tailored to specific needs. For small businesses or projects with limited budgets and clear requirements, an app maker is often the more efficient option. However, those who need full control, complex features, or deep integrations will benefit from the traditional development approach. Ultimately, the decision depends on available resources, timelines, and the desired functionality.


