How to use AI content gen­er­a­tion for your website

AI content refers to the automated creation of texts, images or videos with the help of ar­ti­fi­cial in­tel­li­gence (AI). This approach makes it possible to ef­fi­ciently produce content for websites without having to rely on manual processes.

What is AI generated content?

The term ‘AI-generated content’ refers to content created with the help of ar­ti­fi­cial in­tel­li­gence. AI models like GPT-4 and DALL-E use al­gorithms and vast datasets to generate text, images or even videos based on user inputs, trans­form­ing the content strategy of many busi­nesses.

By learning from millions of examples, AI can produce content that closely resembles human-created work. As a result, AI content is in­creas­ingly used in marketing, website creation and general content pro­duc­tion. With auto­ma­tion, AI-driven content creation becomes an efficient and cost-effective al­tern­at­ive to tra­di­tion­al manual methods.

What content can be generated with AI?

AI content is extremely versatile and can be generated in various formats.

Text

AI can be used to generate various types of text content. For instance, large language models can create blog posts on a wide range of topics by syn­thes­iz­ing in­form­a­tion from multiple sources and struc­tur­ing it into SEO-optimised texts. AI is also useful for gen­er­at­ing product de­scrip­tions, enabling e-commerce websites to auto­mat­ic­ally create de­scrip­tions based on product features. Beyond websites, AI can also generate per­son­al­ised marketing emails tailored to customer behaviour and pref­er­ences.

Images

AI can also be used to create visual material. AI models like DALL-E can generate high-quality images and graphics based on text de­scrip­tions provided by users. This is es­pe­cially useful for companies that need visual content quickly. Ad­di­tion­ally, logos and other graphic elements can be created by spe­cify­ing design re­quire­ments, allowing for cus­tom­ised visual assets in a short amount of time.

Videos

AI content also extends to video pro­duc­tion. Some AI tools can auto­mat­ic­ally create simple ex­plan­at­ory videos or an­im­a­tions for use on websites or social media. Ad­di­tion­ally, AI is in­creas­ingly used for automated video editing, sig­ni­fic­antly speeding up the video pro­duc­tion process by cutting footage, adding trans­itions and gen­er­at­ing subtitles.

Voice content

AI-supported speech synthesis enables the gen­er­a­tion of realistic voices for videos, podcasts or other audio content that can be used on websites. Tools such as El­ev­en­Labs create voices that are almost in­dis­tin­guish­able from real speakers.

What are the ad­vant­ages and dis­ad­vant­ages of AI content?

Using AI content offers numerous ad­vant­ages, but it also comes with chal­lenges that need to be carefully con­sidered.

Ad­vant­ages

✓ Scalab­il­ity: AI enables the creation of content on a large scale, making it es­pe­cially be­ne­fi­cial for companies with extensive content needs.

✓ Time savings: One of the major ad­vant­ages of AI is its speed. Tasks that would take human authors or designers hours or days can be completed in minutes by ar­ti­fi­cial in­tel­li­gence.

✓ Cost ef­fi­ciency: With less human labour required, companies can reduce costs, par­tic­u­larly when producing content in large volumes.

✓ Per­son­al­isa­tion: AI can generate per­son­al­ised content based on users’ pref­er­ences and be­ha­viours, enhancing the overall user ex­per­i­ence.

Dis­ad­vant­ages

✗ Quality: While AI can generate content quickly and ef­fi­ciently, it often falls short of the quality produced by human authors or designers, es­pe­cially in creative fields. Since AI relies on existing content, the risk of duplicate content should not be un­der­es­tim­ated.

✗ Ethical issues: AI models and their machine learning al­gorithms are trained on existing content, raising questions about the ori­gin­al­ity of AI-generated work and whether it con­sti­tutes a re­pro­cessing of existing material.

✗ Copyright: The legal situation sur­round­ing AI-generated content is often unclear.

What tools are there for AI content?

A variety of tools are now available for creating AI-generated content:

• ChatGPT: ChatGPT is probably the best-known AI model for text gen­er­a­tion. It’s based on the GPT-4 algorithm and creates texts that are often almost in­dis­tin­guish­able from those of human authors.

• Jasper AI: Jasper is an AI tool that was developed spe­cific­ally for creating marketing content. It generates emails, social media posts, articles and other content.

• Writeson­ic: Another AI content creation tool that is par­tic­u­larly suitable for copy­writ­ing, blog posts and social media posts.

• DALL-E: DALL-E is an AI model from OpenAI that generates images from users’ text de­scrip­tions. Companies can use DALL-E to quickly create visual content such as il­lus­tra­tions.

• Pictory: Pictory is an AI tool that auto­mat­ic­ally creates videos from text de­scrip­tions. Pictory is par­tic­u­larly suitable for creating ex­plan­at­ory videos and marketing clips.

How is copyright handled for AI content?

As AI-generated content is a re­l­at­ively new tech­no­logy, the issue of copyright remains largely un­re­solved and raises numerous legal questions. Since AI content is generated by a machine, it’s chal­len­ging to claim such a pro­tec­tion. The CDPA 1988 (Copyright, Designs and Patents Act 1988) in the UK doesn’t clearly define who the author of AI-generated art is, leading to potential disputes over au­thor­ship among in­di­vidu­als or companies. This raises the broader question of whether an AI tool itself could be con­sidered an author and granted legal per­son­al­ity, similar to a company, to own and enforce rights.

It’s also important to note that many AI models are trained on existing data that may be copy­righted, which means copyright vi­ol­a­tions can still happen. This is par­tic­u­larly true with image gen­er­a­tion, in instances where AI-generated content too closely resembles an original work. Companies should therefore thor­oughly research the im­plic­a­tions of using AI content com­mer­cially and, when in doubt, seek legal advice.

Please see the legal dis­claim­er for this article.