Being visible on search engines is one of the most important success factors for any website. To appear on Google, your website must first be included in its index. In this article, we’ll explain how to submit your URL to the search engine giant.

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How to submit a website to Google step by step

For operators of pro­fes­sion­al online projects, being visible in Google search results is a basic re­quire­ment for running a suc­cess­ful online business. If you also want your site to be included in the database, Google offers you two options:

  • Wait for the search engine’s crawler to find your project via external links.
  • Take indexing into your own hands by sub­mit­ting your website.

All you need for Google indexing is a Google account and your project’s URL. The re­gis­tra­tion process takes just three steps and only a few minutes.

Step 1: Create a Google account

Open the Google website and create a free account. Use the ‘Sign in’ button and click on ‘Create account’. Google will then guide you through the re­gis­tra­tion process. Skip this step if you have already created a Google account.

Step 2: Access Google Search Console

Open the Google Search Console using the following address:

https://search.google.com/search-console/about

Sign in here with the Google account you pre­vi­ously created.

Step 3: Specify URL

You register your website in the left sidebar. Click on the ‘Add property’ button. In the window that appears, enter your website’s full URL in the left field. Then click the ‘Continue’ button to submit your indexing request.

Image: Google Search Console: Add property
Enter your domain or subdomain and confirm the URL by clicking ‘Continue’.

Step 4: Verify domain ownership

In the next step, you’ll need to verify that the domain belongs to you. The exact process can vary depending on your domain provider. If your provider supports guided setup, the Search Console will auto­mat­ic­ally select the ap­pro­pri­ate assistant. For a domain re­gistered with IONOS, simply click ‘Start Veri­fic­a­tion’ to begin the process.

Image: GSC: Verify domain ownership
Keep the domain ownership veri­fic­a­tion window for Google Search Console open until the process is completed.

You’ll then be auto­mat­ic­ally re­dir­ec­ted to the customer login page, where you can sign in with your usual cre­den­tials. After logging in suc­cess­fully, click the ‘Connect’ button, and in the next window, select ‘Allow’ to grant Google access to connect with your domain.

After a brief check, the domain ownership is verified, and you will receive a success message.

Image: Google Search Console: Ownership verified
To finish, press ‘Done’ or select ‘Go to Property’ to directly access the overview of your domain in the Search Console.

Step 5: Submit Sitemap

Websites change over time. While Google does regularly crawl your domain once it’s re­gistered, a sitemap sys­tem­at­ic­ally informs the crawling system about new web pages. It also provides metadata that helps crawlers detect changes and errors more quickly. Once you’ve re­gistered your website as described, there are two ways to ask Google to index your sitemap:

  1. Open your robots.txt file and add the following in­struc­tion at any point in the file:
    Sitemap: https://www.domain.de/sitemap.xml
  2. Submit your sitemap via the Search Console by creating a sitemaps report for your property.

What are the chances of success for a manual indexing request?

When you submit a request, Google makes it clear that submitted URLs are not auto­mat­ic­ally added to the search index. However, URLs sent to Google are usually crawled by search bots within a few days and then evaluated for relevance. If your website follows the Google Search Es­sen­tials, there’s generally nothing pre­vent­ing it from being indexed. To check whether your URL has been added to Google’s index, you can run a simple site query by entering the following search command into the Google search bar:

site:www.yourdomain.com

The Google search operator site instructs Google to display all indexed URLs for the specified domain in the search results. If the site query does not return the desired results despite sub­mit­ting an indexing request, check whether a technical issue is pre­vent­ing suc­cess­ful indexing. Common causes include the robots.txt file, the HTML meta tag noindex, and the canonical tag.

Take control of your website’s vis­ib­il­ity

Being visible on the web—es­pe­cially on Google—is essential for your website’s success. While you could wait for search engine bots to auto­mat­ic­ally index your site’s URLs, this process can take time, par­tic­u­larly for smaller projects. Since manually sub­mit­ting your site requires very little effort, we recommend taking control of the indexing process to help your website become visible online as quickly as possible.

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