Webflow vs. WordPress

WordPress is known to be an easy-to-use, freely available CMS, suitable for smaller and larger projects such as websites and online shops. Users can access numerous plugins, but design options are more limited. If you’re looking to build an online shop with more options to design it freely and gain a foothold in e-commerce, Webflow may be a more powerful solution.

What is Webflow?

• Webflow functions as a Software as a Service (SaaS)
• As a visual tool for HTML, CSS and JavaS­cript, you can flexibly build and design websites directly in the browser via the drag and drop user interface without having to learn pro­gram­ming
• Pro­gram­mers can add their own code
• Webflow, unlike WordPress, is a closed system and includes a com­bin­a­tion of CMS, website builders and in­teg­rated web hosting as part of a visual website builder
• Thus, it provides plenty of ad­vant­ages over WordPress for e-commerce

What is Wordpress?

• WordPress is an open-source Content Man­age­ment System to design websites and add features using WordPress plugins
• Users either select WordPress.com which includes hosting or WordPress.org which is a free-to-download software to use with a hosting provider of their own choice. The use of WordPress is not always free. Plugins, storage, domains and provider costs can add up
• On the other hand, WordPress as an open-source software is not a closed system and can be flexibly adapted and extended with the ap­pro­pri­ate pro­gram­ming skills

To help you choose between Webflow or WordPress, here are some of their main sim­il­ar­it­ies and dif­fer­ences in detail:

Webflow:

You don’t need any pro­gram­ming skills to use the Webflow visual front-end editor. Website creation serves as a visual process involving HTML, CSS and JavaS­cript. Thanks to drag and drop and various tools, you can use high-quality templates that you can edit as you wish.

What’s more, when building a website, you can start from a white page and implement website designs according to in­di­vidu­al ideas without much effort or prior knowledge. Design options include layouts, fonts, spacing, the ar­range­ment of page content, or ways to optimise websites for mobile devices.

WordPress:

To create a WordPress site, the CMS provides a block editor called WordPress Gutenberg. Use it to position and integrate page content to the desired page section, add elements as a block or in the form of WordPress widgets.

Because free themes are limited, a custom website can only be im­ple­men­ted using WordPress themes and plugins or using your own coding skills.

Webflow:

There are plenty of options for SEO thanks to the in­teg­rated Webflow tools. Because the tools are already adapted to search engines, you won’t need to fa­mil­i­ar­ise yourself with the basics for search engine op­tim­isa­tion to achieve an optimal ranking.

Mobile SEO is par­tic­u­larly important when it comes to op­tim­ising the vis­ib­il­ity of your website. Other SEO features include an auto-generated sitemap, gapless code for easy read­ab­il­ity by crawlers and fast loading times.

WordPress:

WordPress too boasts plenty of free and paid-for WordPress SEO plugins to optimise websites for SEO. When making changes to WordPress code or adding your own be sure to keep it lean and easy to read for search engines

Webflow:

Being a visual editor, Webflow uses clean code which improves search engine ranking and page load times.

In addition, efficient, se­mantic­ally clean source code saves a lot of time, since time-consuming code main­ten­ance, even with different ad­min­is­trat­ors or de­velopers, becomes un­ne­ces­sary. However, exporting code is only possible with paid packages.

WordPress:

Generally, WordPress offers more freedom in terms of cus­tom­ising pages because it lets users make changes to the source code or add third-party plugins and WordPress short­codes. At the same time, there is a risk that incorrect source code changes or messy, in­con­sist­ent code from plugins could worsen per­form­ance due to bloated page code.

Webflow:

As Webflow works on the principle of ‘Software-as-a-Service’, the CMS offers free SSL cer­ti­fic­ates for your pages including threat mon­it­or­ing, security updates, automatic backups and security support from the competent Webflow team.

However, security vul­ner­ab­il­it­ies can arise if you include API in­ter­faces in your pages leading away from the Webflow en­vir­on­ment.

WordPress:

Without SSL en­cryp­tion efforts through a free or paid SSL cer­ti­fic­ate, WordPress sites pose possible attack points for malware and hacker attacks. Third-party plugins also open security holes due to vul­ner­ab­il­it­ies in the code or rogue providers. WordPress is therefore as secure or insecure as you allow it to be.

If, on the other hand, you use a Managed WordPress offer including hosting, your hosting service provider usually includes com­pre­hens­ive security measures.

Webflow:

As far as func­tion­al­ity goes, Webflow scores points in a direct com­par­is­on of CMS. The intuitive visual editor and the drag and drop design of the pages do not require knowledge of pro­gram­ming languages. As such it is a good option to design blogs and websites that need to be regularly populated with new content. However, Webflow has the advantage that you can omit the CMS function if, for example, you want to build a static website or a web design template.

Webflow is a closed system whose software is managed and main­tained by US firm Webflow, Inc. Thus, Webflow offers less in­de­pend­ence from a third-party company compared to WordPress.

WordPress:

CMS func­tion­al­ity is a core component of WordPress and managing content is its original function. Ac­cord­ingly, there are many pos­sib­il­it­ies to create and manage user roles in WordPress. The CMS impresses with its clear backend and dashboard as well as many pos­sib­il­it­ies to program and host your websites.

WordPress provides extensive support and a large community, as well as numerous ad­di­tion­al features through plugins from pro­fes­sion­al WordPress de­velopers. The CMS is suitable for beginners and more ex­per­i­enced pro­gram­mers.

Webflow:

Thanks to visual website design, setup wizards, a neat dashboard and an interface that includes tools and project man­age­ment features, it is easy to keep on top of things with Webflow. You can see changes to the website directly in the front end. For further guidance, you can consult the Webflow Uni­ver­sity which provides tutorials and manuals. User interface, CMS and hosting come from a single source with Webflow.

WordPress:

With WordPress using the dashboard and backend is self-ex­plan­at­ory. Tools are ac­cess­ible in just a few clicks and ad­di­tion­al functions can be added through plugins in a matter of minutes. The user interface is available in numerous languages.

The system requires only minor setup effort if you’re using free or paid website packages via WordPress.com, for example. However, with some training you can also download WordPress as open-source software for free and use it with your own server and hosting or self-selected provider.

Webflow:

Webflow hasn’t been on the market all that long. Hence, its community is much smaller than that of WordPress. Nev­er­the­less, a Webflow forum is available for questions and support. In addition, pro­fes­sion­al customer support is there to assist users.

WordPress:

While sites hosted through WordPress.com can access customer service, the feature is not available for WordPress projects based on the free software. That is where the huge WordPress community and numerous WordPress forums come into play. You can find the answer to most questions here.

Webflow:

Website and user interface per­form­ance is smooth and ef­fort­less because all features and code elements come from a single source. Code mixing due to third-party plugins or messy code changes are no concern. Even media elements do not affect per­form­ance when com­pressed.

The main­ten­ance effort of Webflow projects is low because the software is auto­mat­ic­ally kept up to date by the provider. This ensures a high level of security.

WordPress:

WordPress performs as smoothly as you want it to. However, that is as long as you use plugins and themes as intended and from reputable providers to avoid a cluttered backend or frontend. Selecting the right hosting and provider are important criteria for optimal per­form­ance.

WordPress pages require constant care and main­ten­ance and should be kept up to date through regular software and plugin updates and code main­ten­ance. If you prefer not to take care of things yourself, you can choose Managed WordPress Hosting.

Webflow:

Plugins are currently not available for Webflow because extensive design options and con­fig­ur­a­tions are directly in­teg­rated. Extended func­tion­al­it­ies depend on the chosen package. However, the in­teg­ra­tion of third-party ap­plic­a­tions is possible via cor­res­pond­ing API in­ter­faces.

WordPress:

The number of available WordPress plugins is stag­ger­ing and con­stantly in­creas­ing thanks to the large developer community. A wide variety of functions and features are available for free or for a fee. However, users should beware that the plugins they use are from trusted sources and do not clog up the backend.

The dis­ad­vant­age of the extended range of WordPress plugins is that you need to maintain them yourself through regular updates. WordPress provides support through its update function, but updates are not applied auto­mat­ic­ally.

Webflow:

Webflow offers a secure hosting en­vir­on­ment from AWS and Fastly, so you don’t have to worry about secure, high-per­form­ance hosting. With ap­pro­pri­ate cookie opt-in providers, Webflow is easy to use and GDPR-compliant.

WordPress:

Hosting is provided via WordPress.com at a package to suit a range of needs or users can self-host WordPress using a selected provider. Security, per­form­ance and the cost of hosting depend on the chosen provider.

Webflow:

Webflow boasts in­teg­rated functions for e-commerce for smaller to mid-sized online shops. These can be used to design and change the layout of online shops and create pages for products and services.

WordPress:

Thanks to numerous e-commerce plugins like Woo­Com­merce, WordPress offers much freedom and scalab­il­ity even for large-scale online commerce. As long as you are familiar with the pos­sib­il­it­ies of extending WordPress, you can easily create an online shop with WordPress.

• Personal websites that can be managed and modified by users
• More complex web designs without in-depth pro­gram­ming knowledge unlimited by templates and plugins
• De­vel­op­ment of websites and online strategies without relying on pro­gram­mers and de­velopers
• Quick design of business sites, without un­ex­pec­ted follow-up costs

• Creation of private or business websites – from simple blogs to scalable online shops and corporate websites
• When ex­tens­ib­il­ity via plugins is more important than a per­son­al­ised design
• Design of powerful online shops using ap­pro­pri­ate plugins like Woo­Com­merce
• Fast website creation without extensive pro­gram­ming knowledge but also creation of a tailored website with pro­fes­sion­al pro­gram­ming skills
• Website should be hosted with self-selected provider

You should consider using Webflow if you tend to implement web designs for clients. Design features and creative options are easy to use and free from re­stric­tions.

WordPress, on the other hand, is great for creating and managing your own websites, be it a small free website, blogs or online shops but can be scaled for larger e-commerce and corporate sites. Thanks to countless plugins, you can extend WordPress flexibly.

Both CMS have various strengths for users wishing to design websites without much prior pro­gram­ming knowledge.