How to optimise your website with AI SEO

Using ar­ti­fi­cial in­tel­li­gence can save you a lot of time and effort when it comes to search engine op­tim­isa­tion. Whether it’s metadata, content, finding topics or con­duct­ing analysis, with the right AI SEO tools, there are no limits to the success of your web project.

What is AI SEO?

AI SEO is search engine op­tim­isa­tion based on ar­ti­fi­cial in­tel­li­gence. This spe­cific­ally refers to all AI-supported measures that are used to improve your website’s ranking in the search results. AI has the ability to optimally capture and un­der­stand user behaviour and what users want, and this is extremely useful. The various AI SEO tools that are available can help you improve your SEO strategy by tailoring your sites to your target audience in a more effective manner.

How can AI SEO be used for website op­tim­isa­tion?

AI can enrich and improve your SEO strategy in many ways. The first thing it can do is uncover existing potential. For your website to be a success, you should regularly publish exciting and in­ter­est­ing content with the help of an effective keyword strategy. AI SEO tools can help you with this task and show you which keywords and topics you may have over­looked. AI SEO is also often used for coming up with link building sug­ges­tions.

Other ways that AI SEO tools can be used for website op­tim­isa­tion include:

• Content creation: Do you have the right topics and keywords? AI SEO, es­pe­cially gen­er­at­ive AI, can also help you with content creation, whether it’s creating SEO texts with AI text gen­er­at­ors, creating and editing videos (including subtitles or tran­scripts), or gen­er­at­ing and editing SEO images and graphics.
• Op­tim­ising content: Is your website already full of content? Consider further tailoring your content to potential users by using AI SEO. AI SEO tools can determine the perfect text length, evaluate the read­ab­il­ity of your texts and help you optimise metadata.
• Op­tim­ising voice search: The majority of all search queries are processed via mobile devices. Querying in­form­a­tion via voice search is becoming in­creas­ingly important and so is voice search op­tim­isa­tion. This is precisely where AI SEO comes in. It can help you to prepare your content in such a way that it is also relevant for voice-enabled searches.
• Improving user ex­per­i­ence: User ex­per­i­ence design is one of the most important modern SEO dis­cip­lines. AI SEO tools provide you with valuable insights and tips on how to optimise aspects such as page structure, nav­ig­a­tion, mobile-friend­li­ness and loading speed for the long term.
• Auto­mat­ing SEO measures: How well is your SEO strategy working? Which content performs well, which performs poorly? Are there problems with duplicate content? AI SEO takes care of daily search engine op­tim­isa­tion tasks and provides solutions to automate a variety of steps.

The best AI SEO tools at a glance

Search engine op­tim­isa­tion en­com­passes a wide range of activ­it­ies. There are also numerous AI SEO tools that can support you with various tasks. In the following sections, we list some of the best solutions that use AI.

Frase

Frase is a powerful tool for keyword research and op­tim­ising content for search engines. The AI SEO solution can be used to obtain input for new content. In order to do this, Frase analyses the top search results and creates complete briefings based on this. The software also provides the option to analyse existing texts. You then receive sug­ges­tions on topics and unused keyword potential.

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Frase also has its own AI text generator. You can use this not only to create suitable headings, but also to complete texts if necessary. You can even have the AI SEO tool create in­struc­tions for content design based on headings.

Frase offers one query for free. To continue using it, you’ll need to sign up for a paid package. The Solo package for $15 (around £12) is limited to 10 search queries per month. If you opt for the Team package for $115 (around £95), you receive an unlimited number of queries.

ChatGPT

ChatGPT is probably the best-known AI SEO tool for creating texts and code. Although its use requires some knowledge of prompt en­gin­eer­ing, once you know which in­struc­tions work best for the tool, there are virtually no limits. With one-click prompts, ChatGPT also offers pre­defined commands and the option of saving your own in­struc­tions.

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ChatGPT’s AI SEO options are by no means limited to creating SEO-optimised texts for your website. Struc­tured data or metadata, such as titles and de­scrip­tions, can also be created with the AI SEO tool. Thanks to its huge database, ChatGPT is also an excellent means for re­search­ing new topics and content formats.

While you can use ChatGPT free of charge, the version that you will be using is an older version of the program. If you want to work with the latest data and features, you’ll need to upgrade to the Plus package, which costs $20 (around £16) per month. Companies can contact support for a cus­tom­ised ChatGPT En­ter­prise solution.

Ahrefs Free AI Writing Tools

The Singapore-based software company Ahrefs has launched a range of AI SEO tools with its col­lec­tion of free AI writing tools. Among other things, you can use the free web-based programs to reword sentences or write summaries. However, the tools for creating metadata and tran­scripts are par­tic­u­larly in­ter­est­ing for AI SEO.

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For example, you can use the title generator and the meta de­scrip­tion generator to create search engine optimised metadata for your content. To do this, simply enter the topic or focus keyword. Meanwhile, you can use the image alt text generator to create alt text sug­ges­tions for images and graphics. The video script generator creates tran­scripts for your YouTube, TikTok or Instagram videos in no time at all.

The AI SEO tools from Ahrefs are free to use. However, in most cases, the texts that it generates are not very unique. That’s why it’s best to use the results as a source of in­spir­a­tion instead.

Mar­ket­Muse

Mar­ket­Muse is an AI SEO tool that focuses on planning and op­tim­ising your content. The tool starts by analysing which topics are most important for your website and generates a com­pre­hens­ive content plan based on the findings, including topic clusters and market analysis. This enables you to see at a glance what’s missing and which steps you should pri­or­it­ise next.

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Mar­ket­Muse also prepares and organises your content for you. The AI tool provides a sorted list of keywords and creates initial drafts for briefings that your writers can then use to create content that is optimised for search engines. In addition, the AI SEO solution provides sug­ges­tions on how to improve existing articles so that your content remains up to date and provides added value at all times.

Mar­ket­Muse offers a free package that allows users to test its benefits. This package, however, is limited to 10 queries per month. For ad­di­tion­al queries, users need to pay for the AI SEO suite—and it doesn’t come cheap. The Optimize package (1 user, 100 queries) is the cheapest package and costs $99 (around £80) per month.

Market Brew

The AI SEO software from Market Brew gives you the ability to test your SEO efforts at any time and with pinpoint accuracy. You can use the tool to create your own search engine, which you can then use as a test for your own website. Market Brew uses machine learning for this purpose and con­stantly in­teg­rates new al­gorithms to stay one step ahead of actual search engines.

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Market Brew has classic A/B testing so you can make SEO ad­just­ments. The AI SEO tool not only tells you which variant is better, but also shows you a wide range of op­tim­isa­tion potential. Among other things, you will receive in­form­a­tion on internal and external links, struc­tured data and keywords as well as the authority level and unique­ness of your website.

You have to pay to conduct AI SEO testing with the Market Brew platform. The solution is in­di­vidu­ally tailored to your needs, which is why there are no specific prices or packages. Those that are in­ter­ested can contact the Market Brew team to test and purchase the tool.

Jasper AI

Jasper AI is a popular AI writing assistant that excels at helping creators write SEO-optimised content. With a wide range of templates (including templates for blog posts, Google ads, and marketing copy) and **over 2,000 cat­egor­ies of different writing styles, Jasper AI is capable of creating highly tailored texts.

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Jasper AI can be used for a range of use cases in marketing and SEO, including content marketing, product promotion and event marketing. The AI SEO tool is designed to help stream­line these efforts. You can try it for free for seven days. You can choose from several different sub­scrip­tion packages to continue using it. The most budget-friendly option is the Creator package, which is limited to a single user and priced at $39 (around £30) per month.

Com­par­is­on of AI SEO solutions