Amazon keyword tools: the best solutions for Amazon keyword research

An online shop, either on your own page or on a selling platform like eBay or Amazon, helps to expand your customer base and sig­ni­fic­antly increase sales. These days, if you want to launch a new product on the market, it’s difficult to avoid also selling it online – even if success in e-commerce is anything but easy. As with any offer on the internet, the biggest challenge is getting users to find the offered goods or shop in the first place. Amazon keyword tools, which make use of the online platform’s search vocab­u­lary, play an in­creas­ingly important role in this task.

If you’re searching for a tool to optimise the keywords for your product or shop pages, then, for the afore­men­tioned reasons, you should pri­or­it­ise ap­plic­a­tions that focus on Amazon keywords.  The quality of such tools depends on the reg­u­lar­ity with which the Amazon database is checked and how many relevant search queries the database already contains. It also plays a role whether the keyword inventory is in the same language as the intended market: Simple one-to-one trans­la­tions will rarely improve vis­ib­il­ity, apart from co­in­cid­ent­al hits.

For Amazon’s keyword research to succeed quickly with a tool, it needs to be easy to operate and present results in the most appealing form possible. Otherwise, both research and further pro­cessing become tedious tasks rather than traffic gen­er­at­ors. The solutions also differ in terms of price and range. Some tools, par­tic­u­larly those which were developed specially for Amazon SEO, offer functions that go far beyond the actual research and are therefore a bit more expensive. In the following, we present some useful tools that could be worth­while to you.

The SISTRIX tool presents the top 100 hits with the strongest search volumes for the desired search term. If there are also com­bin­a­tions of these that are related to a known brand, the web app marks them with the gray note “(Brand)”. Since its pub­lic­a­tion, the ap­plic­a­tion for Amazon keyword research has been in beta mode – which you can register for without any com­mit­ment. A single access gives you the pos­sib­il­ity to perform up to 250 searches per day for keywords of your choice. Login with another active SISTRIX account is also possible, if, for example, you use the SISTRIX toolbox. The tool can be used com­pletely login-free, but in this case you’re limited to 25 searches per day.

The search engine, which the startup has in­teg­rated into the tool for the purpose of Amazon keyword research, provides users with four different available modes: An ordinary standard search can be started via the “Keyword” tab. If you also want to receive syn­onym­ous terms, then select “Extended”. Also useful (for example, for ad­vert­ise­ment analysis) is the ASIN reverse search, which plays out all of the keywords with which a product already on sale is ranked. With “Translate” mode, it’s possible to do cross-market research (currently: German, French, Italian, English, Spanish). Sonar presents the search volumes of the re­searched terms not in exact values, but instead via its own bar grading system, with five bars rep­res­ent­ing the maximum and one bar rep­res­ent­ing the minimum search volume.

In December 2012, the software developer George Lawrence published the online tool Mer­chant­Words, which has since developed into one of the most popular solutions for op­tim­ising Amazon keywords. While the database was initially fed entirely with Amazon search queries, today it also obtains keywords from various other online sales platforms (e.g. Walmart.com) worldwide. In this way, Mer­chant­Words builds a com­pre­hens­ive picture of search behavior for the online shopping com­munit­ies in the USA, France, Germany, Italy, Spain, and Canada. In the future, it’s also planned for keyword research to be possible in other in­ter­na­tion­al markets such as Australia, Japan, India, and Mexico.

With the “Keyword research” tab, you can determine all relevant keywords for a desired search term. In the country code menu, simply select the desired languages that the search should look for. The created list can be fully down­loaded in CSV format. You can also access Amazon products that match the keywords. The “Quick check” tab offers the pos­sib­il­ity to determine the Amazon keywords of the com­pet­i­tion based on ASIN. Both research features are available without limits in the “Free/Prepaid” edition – you only need an Uber­sell­er account. However, access to the tools mentioned above, like the sales tracker, are only available with a purchase of one of the paid packages (from 79 euros per month).

AMZ Tracker, launched in 2014 by Travis Jamison, was one of the first SEO tools that was developed specially for Amazon ranking op­tim­isa­tion. The web ap­plic­a­tion contains various features for this, which improve the con­ver­sion rate and support keyword settings as well as user in­ter­ac­tion. AMZ Tracker also gives tips on how you can optimise your product pages, and shows you which com­pon­ents (title, bullet points, product photos, etc.) display a need for op­tim­isa­tion. Thanks to keyword tracking, you also have the rankings of your products as well as the po­s­i­tion­ing of the com­pet­i­tion available at a glance. No­ti­fic­a­tion e-mails, which inform you about negative user reviews, can be enabled so that you can react as quickly as possible. New keywords for your product pages and the Amazon backend can be found with the keyword research tool and the Deepwords app.

With the keyword research tool, you receive useful keyword sug­ges­tions that AMZ Tracker obtains from the auto­mat­ic­ally delivered Amazon search sug­ges­tions. Which of these keywords ul­ti­mately end up on the list is decided by you. You can also use the sug­ges­tions as a basis for a new search. The search engine app Deepwords gives AMZ Tracker users the ad­di­tion­al option to search spe­cific­ally for longtail keywords, which play a par­tic­u­larly important role when it comes to con­ver­sion op­tim­isa­tion in e-commerce. All tracking, analysis, and research functions are available for various in­ter­na­tion­al markets (USA, Brazil, Germany, Italy, France, and Spain, among others). Purchase of a paid sub­scrip­tion is required (from around 33 US dolalrs per month).