When you buy a top-level domain like .to you’ll be getting a unique name that will help you stand out from the competition.
But a .to domain is better suited to some businesses than others. While .to was originally intended to designate Tonga, it’s also a great choice for Toronto-based companies or individuals. As an example, a restaurant called Contemporary Cuisine based in Toronto could secure the contemporary-cuisine.to domain that allows customers to immediately connect the nature of the business to its location. Visitors looking for a local restaurant will instantly know that the restaurant is in Toronto and this has a positive influence on their perception of the business as a whole.
Alternatively, the .to domain is a good choice for anyone looking for a snappy, fun domain extension. This versatile domain is also sometimes used for the city of Torino (Turin), Italy, as well as a domain hack in Slavic languages because ‘to’ means ‘it’ or ‘that’.