Anyone that wants to sell products online through their WordPress site will come across Woo­Com­merce sooner or later. The e-commerce software is one of the most popular and most-used in the world. However, other providers may bring greater ad­vant­ages depending on the type of business. In this com­par­is­on article, we will look at the best al­tern­at­ives to Woo­Com­merce.

An overview of 14 Woo­Com­merce al­tern­at­ives

Provider Pricing plans (as of November 2021)
IONOS eCommerce Website Builder Basic version from £25/month
Shopify Basic version from around £21/month
Big­Com­merce Basic version from around £22/month
Volusion Basic version from around £21/month
PrestaShop Free
Pin­nac­le­Cart Basic version from around £22/month
Big Cartel Basic version free, extended package from around £7/month
Simvoly Basic version from around £9/month
Sellfy Basic version free, extended package from around £14/month
Selz Basic version from around £20/month
Square Online Store Basic version free, extended package from around £9/month
Squarespace Basic version from around £12/month
Magento Basic version free, En­ter­prise pricing package depending on company
Shift4Shop Basic version from around £21/month

All in­form­a­tion is correct as of November 2021.

Tip

The best solution for your business! An e-commerce platform from IONOS offer all the features that you need for your shop. Thanks to our personal advice and fair pricing packages, you’ll be ready to start selling your products in no time at all!

A detailed look at Woo­Com­merce al­tern­at­ives

IONOS eCommerce Website Builder

The IONOS eCommerce Website Builder takes a com­pre­hens­ive approach. This Woo­Com­merce al­tern­at­ive supports you from the setting up of your online store, through to the man­age­ment of the store and selling of your products. This means that the first steps can be done in­tu­it­ively, and you don’t need extensive design skills or knowledge. Stores created with IONOS eCommerce Website Builder are re­spons­ive and work smoothly on all end devices. It also offers different payment methods and a shipping wizard, it can be connected to your social media channels, and has in­teg­rated business reports. IONOS offers four pricing packages that can be tailored to the needs of the store owner.

Suitable for: Thanks to the different pricing packages, the IONOS eCommerce Website Builder is suitable for all business models.

Ad­vant­ages Dis­ad­vant­ages
Very good service Fee-based
Suitable for people without ex­per­i­ence and pro­fes­sion­als
Wide range of functions
Re­spons­ive design

Shopify

In recent years, Shopify has become a popular al­tern­at­ive to Woo­Com­merce. The platform has many ad­vant­ages, in par­tic­u­lar the ease of use is a big plus for many users. Shopify takes care of many technical tasks in the backend and security-related aspects are also included in their offers. For example, an automatic fraud analysis helps to protect your business. If you ex­per­i­ence any problems, Shopify offers excellent round-the-clock customer support. This Woo­Com­merce al­tern­at­ive offers three different pricing packages.

Suitable for: Shopify is suitable for all business models.

Ad­vant­ages Dis­ad­vant­ages
Easy to use Not all features are available in the free version
Excellent (technical) support
Automatic fraud analysis
Different pricing packages

Big­Com­merce

Big­Com­merce also wins over users because it is so easy to use, meaning that even beginners with no prior knowledge of pro­gram­ming can set up an at­tract­ive and func­tion­al online store quickly and easily. Thanks to its Content Delivery Network, this Woo­Com­merce al­tern­at­ive is extremely fast and performs really well. Users can reach the support team at any time. Even though Big­Com­merce’s focus is on smaller busi­nesses, medium-sized and large busi­nesses can also benefit from the many ad­vant­ages of this platform. It has a total of four pricing packages available to choose from.

Suitable for: While mainly small busi­nesses benefit from Big­Com­merce, it is also a reliable platform for larger busi­nesses.

Ad­vant­ages Dis­ad­vant­ages
Easy to use Re­l­at­ively expensive
Fast
Good customer support
Different pricing packages

Volusion

Volusion adjusts its pricing according to the size and sales volume of a store. This is of course a real plus for smaller busi­nesses. The platform is cloud-based and therefore does not need to be installed. This makes the first steps very easy. However, in com­par­is­on to other providers the options are more limited. For example, there are fewer language options to choose from. This also applies to the customer service, although the customer service team is always available to help users.

Suitable for: Volusion is mainly suitable for smaller stores.

Ad­vant­ages Dis­ad­vant­ages
Fair prices Limited options
Can be used without any prior knowledge Fewer language options
No in­stall­a­tion necessary
Ready to use straight away

PrestaShop

The basic version of this Woo­Com­merce al­tern­at­ive PrestaShop is free, which is why it is popular amongst business owners with a clear range of products and a small customer base. You have to pay for ad­di­tion­al functions which are sometimes expensive but can also only be purchased as and when you need them. PrestaShop is quick and easy to install, so even beginners can get their online store up and running quickly. The sales platform offers a wide range of paid ex­ten­sions.

Suitable for: PrestaShop offers everything that small online stores need.

Ad­vant­ages Dis­ad­vant­ages
Free basic version Ad­di­tion­al options can be expensive
Quick in­stall­a­tion Basic version is quite basic in com­par­is­on to others
Wide range of ex­ten­sions
Users only have to pay for the functions that they actually use

Pin­nac­le­Cart

Pin­nac­le­Cart is a Woo­Com­merce al­tern­at­ive with a large fan base. This platform also takes the approach of de­liv­er­ing a complete package to the customer. Pin­nac­le­Cart provides all the tools you need to set up your store, from day-to-day operation and to eval­u­ation and op­tim­isa­tion. The platform is user-friendly, re­spons­ive, and equipped with all the necessary safety features. Until now, this platform has mainly been used by the American market. This platform also does not have a CDN.

Suitable: In the USA, larger busi­nesses also use Pin­nac­le­Cart.

Ad­vant­ages Dis­ad­vant­ages
User-friendly Only designed for certain markets
Lots of features No CDN
Works on all devices
Very safe

Big Cartel

As opposed to many other online store platforms, Big Cartel was designed with a small target group in mind. Many artists and bands have been using this American platform for a long time to sell their art or mer­chand­ise quickly and easily. It works par­tic­u­larly well because this Woo­Com­merce al­tern­at­ive has a free version, and the risk of missing sales is re­l­at­ively low. However, this version can only be used for up to five articles. In addition, Big Cartel does not have a lot to offer in terms of design or per­form­ance.

Suitable for: Big Cartel is aimed solely at artists and bands and is def­in­itely an option worth con­sid­er­ing for them.

Ad­vant­ages Dis­ad­vant­ages
Free version and themes Few features
Easy to set up Maximum number of products
Four pricing packages to choose from Up­grade­able support
No version for larger busi­nesses/stores

Simvoly

With its drag-and-drop interface, Simvoly allows you to design and build your own store quickly, even if you do not have any prior knowledge of pro­gram­ming and web design. This Woo­Com­merce al­tern­at­ive is in­cred­ibly easy to use which is why it may be par­tic­u­larly popular amongst new busi­nesses. A few more options and functions would improve this eCommerce tool and the customer service could also be improved.

Suitable for: Simvoly is suitable for small and medium-sized busi­nesses.

Ad­vant­ages Dis­ad­vant­ages
Intuitive drag-and-drop interface Fewer features that many of its com­pet­it­ors
Easy to use Customer service could be better
Re­spons­ive
Several different pricing options

Sellfy

Sellfy is another cloud-based al­tern­at­ive to Woo­Com­merce, and it wins over users with its easy operation. Sellfy offers small business, artists, and musicians that have a small range of products, and that want to present them online quickly and without lots of pre­par­at­ory work, a good and partly free platform. The equipment is somewhat lacking when you compare the platform to its com­pet­it­ors, and for now the store builder is only available in English.

Suitable for: Sellfy is an in­ter­est­ing option for small busi­nesses and artists.

Ad­vant­ages Dis­ad­vant­ages
Easy to operate Few features
Quick to set up Lack of language options
Good for digital products No shipping options
Free version available

Selz

Amazon bought Selz, an Aus­trali­an company, at the start of the year. The Woo­Com­merce al­tern­at­ive wins over users with its intuitive drag-and-drop builder and it can be seam­lessly in­teg­rated into existing websites. Selz also offers a range of different pricing packages. However, there is room for im­prove­ment when it comes to modifying your own store and the fee model for trans­ac­tions.

Suitable for: Selz is primarily used for small stores and existing websites.

Ad­vant­ages Dis­ad­vant­ages
Drag-and-drop builder Few cus­tom­isa­tion options
Easy to use High trans­ac­tion fees
Different pricing packages
Easy to integrate into existing websites

Square Online Store

As Square Online Store also offers a com­pletely free package, it is ideal for smaller busi­nesses. There are fewer functions and users get less support, but the platform still wins over users because it is easy to set up and use.

Suitable for: Square Online Store is par­tic­u­larly suitable for small busi­nesses that have a small range of products.

Ad­vant­ages Dis­ad­vant­ages
Free version Com­par­at­ively few functions
Intuitive to use Few options for expansion
In­teg­ra­tion only possible to a limited extent

Squarespace

Squarespace was mainly designed with beginners and small stores in mind. The Woo­Com­merce al­tern­at­ive offers four pricing packages and even the cheapest package has a range of useful features. Squarespace works with a drag-and-drop builder and offers useful ana­lyt­ic­al tools, which you can us to optimise your store’s activ­it­ies. However, with this al­tern­at­ive to Woo­Com­merce trans­ac­tion fees are re­l­at­ively high.

Suitable for: Squarespace is par­tic­u­larly suitable for small busi­nesses.

Ad­vant­ages Dis­ad­vant­ages
Simple drag-and-drop builder Few expansion options
Good ana­lyt­ic­al options High trans­ac­tion fees
Four different pricing packages

Magento

Magento is a very popular al­tern­at­ive to Woo­Com­merce and rightly has a good repu­ta­tion. However, a dis­tinc­tion must be made between the free version and the re­l­at­ively expensive paid version. The latter of course has sig­ni­fic­antly more features. Once it has been set up, the store is very user-friendly, but the setting-up process can be quite labor-intensive. The software has a good, re­spons­ive design.

Suitable for: With its different versions, Magento is suitable for all stores. The En­ter­prise version is, however, re­l­at­ively expensive.

Ad­vant­ages Dis­ad­vant­ages
Range of expansion options Re­l­at­ively expensive
Free version also available Com­plic­ated setup
Re­spons­ive

Shift4Shop

Shift4Shop is a cloud-based solution for your online store. Not only does it have over 100 themes, but it also offers a wide range of useful options for expanding your store. Shift4Shop has some great options for SEO op­tim­isa­tion and good customer support.

Suitable for: Shift4Shop is par­tic­u­larly suitable for small and medium-sized stores.

Ad­vant­ages Dis­ad­vant­ages
Range of themes and ex­pan­sions Page structure not easy to un­der­stand
Very SEO-friendly
Good support

Summary: Al­tern­at­ives to Woo­Com­merce

If you are looking for an al­tern­at­ive to Woo­Com­merce, there are a lot of different providers to choose from. For this reason, it makes sense to compare the offers before choosing the eCommerce solution that is best suited to your business and the cor­res­pond­ing sales and revenue ex­pect­a­tions. It is important that you take into account not only the pricing packages, but also any possible trans­ac­tion fees.

Tip

Create your perfect online store in just a few steps! With IONOS, you can benefit from an extensive range of ad­di­tion­al functions, all the necessary safety features, and round-the-clock support.

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