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Build a landing page and get more traffic to your site

  • Easy steps to more leads and conversions
  • Great landing page designs, content and photo library
  • Domain, SSL and email included
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What makes the perfect landing page?

The aim of a landing page is to encourage users to complete an action and to generate leads. In order for this to work, it has to look engaging, provide value-added content and have an intuitive layout through:

  • Mobile-friendliness – the page has to look good on any device

  • A social share button – this helps make your site more visible on social media

  • Web design – successful landing pages are attractive and user-friendly

  • Tracking tool – so you can enhance the site’s performance

  • Call to action – integrate a button and/or contact form to animate visitors

  • Email marketing software – automatic lead capture makes work processes easier

  • A/B testing – compare different website versions to build the best possible landing page

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Build a successful landing page in 6 steps

1

Write an attention-grabbing headline

The headline is the first thing users will see when they click on your landing page. The more compelling it is, the more likely visitors are to read on.

2

Use images for optimal design

Photos and images can make all the difference to your landing page and are a great way to optimise it. They add value to the content and often express more than plain text can.

3

Emphasise unique selling points

Stand out from the competition and convince visitors that they should choose you over other businesses. You can do this by highlighting your unique selling points (USPs).

4

Incorporate positive customer reviews

Adding ratings and reviews to your landing page is the best way to show customer satisfaction and convince visitors that you’re the right company for them.

5

Only include meaningful content

Keep your texts short but sweet. As long as all the important information is included, that’s all that matters. Long blocks of text will only discourage the reader.

6

Animate visitors with a call to action

An eye-catching button with a short CTA will encourage visitors to complete an action, like buying a product or entering their data.

How to choose the right website design

When you build your landing page, the design should match your company’s aesthetic and your taste. For inspiration, check out our landing page templates that can easily be tailored to meet your needs.

We also offer a Favicon Generator and a Logo Generator so you can increase the recognition value of your website.

Stuck for a company name? Our Business Name Generator is just what you need to find the perfect name. Then check if the matching domain name is still available and snap it up!

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Choose how you want to build your website

Responsive design

All the webspace you need

Personal consultant

Tips via email


[[PRICE]]

From idea to website in record time with our AI Website Builder

Intuitive website editing with simple design options

Domain included for 1 year

Professional email address with 2 GB storage

10 GB webspace & 10 pages

Competitor tracking with marketingRadar


[[PRICE]]

From idea to website in record time with our AI Website Builder

Intuitive website editing with advanced design options

Domain included for 1 year

Professional email address with 12 GB storage

50 GB webspace & 200 pages

Competitor tracking with marketingRadar

SiteAnalytics

Online booking tool

AI Text Generator & AI Text Improver

Professional design with the AI Image Generator

AI SEO Text Generator


Special Offer

[[PRICE]]

From idea to website in record time with our AI Website Builder

Intuitive website editing with advanced design options

Domain included for 1 year

Professional email address with active syncing on all devices and 50 GB storage

Unlimited webspace & pages

Competitor tracking with marketingRadar

SiteAnalytics Plus

Online booking tool

AI Text Generator & AI Text Improver

Professional design with the AI Image Generator

AI SEO Text Generator

Search engine optimisation with rankingCoach Advanced

AI-generated social media posts

AI-generated responses to customer reviews

Business listings in 45 online directories

Discount on email marketing tool with AI-based text generation

 All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

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Starter

Plus

AI bundle

Usage

Who it's for

MyWebsite Now Starter is perfect for beginners and anyone looking to get online quickly. Simply choose a template, then add your own content. Quickly adjust shapes, colours and fonts, and add images.

If you want more creative freedom and online bookings, choose MyWebsite Now Plus. Customise how your texts, images and videos are displayed on your website and integrate a booking form.

With the AI bundle, you can create a custom website and boost your online visibility even faster. Along with all the benefits of the Plus package, you get extra SEO and AI features.

Website basics

Webspace (storage)

10 GB

50 GB

Unlimited

Webpages

10

200

Unlimited

Free domain for one year

1

1

1

Professional email

1

1

1

Email inbox storage

2 GB

12 GB

50 GB

Wildcard SSL certificate

Statistics and analytics

SiteAnalytics Plus

Tips via email

GDPR compliant

Ad-free

24/7 multi-channel support

IONOS personal consultant

Website design & content

AI Website Builder

AI Text Generator & AI Text Improver

High-quality, professional templates

Pre-designed colour schemes and text styles

Pre-designed sections and layouts

Flexibility to add and re-arrange elements within sections

Over 17,000 royalty-free images

AI Image Generator

Website Translator

Social media integration

Contact form

Optimised for all mobile devices

Photo galleries

Automatic image optimisation

Adjustable design styles

SEO ready

AI SEO Text Generator

Online marketing

Project guidance dashboard

Online booking tool

Competitor tracking

rankingCoach Advanced

Recommended actions

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Landing page – FAQ

A landing page is part of a website, and its goal is to convert visitors into regular customers. This works by encouraging visitors to carry out actions such as purchasing or downloading products or services. Therefore, a successful landing page’s design is one that quickly gets to the point, looks appealing, and incorporates a call to action.

The best structure includes a compelling headline, followed by a visually appealing hero shot (and additional images if needed) and then text advertising your product or service. Include positive customer feedback to impress potential new customers. The call to action (CTA) is essential and should be placed in an optimal location. Check out examples of landing pages from other companies and get inspired.

There are three possible options when building your own landing page:

Website builder

The easiest method is to use a website/landing page builder that offers a selection of templates. Choose a suitable landing page template and create the landing page while bearing in mind the six steps mentioned above.

Content Management System (CMS)

Another option is to make use of a content management system such as WordPress. There is a wide range of themes to choose from as well as numerous additional functions in the form of plugins. It’s also possible to integrate a shop.

Shop system

The last option is a shop system, which is usually used to create your own online shop. However, these systems can also be used as landing page creators via a plugin or via the backend.

More info about landing pages and related topics