How to start a mum blog

Pregnancy, birth and parenthood come with lots of questions and a wealth of answers. A mum blog is a great resource for sharing your experiences and knowledge. The good news is that you don’t need any technical knowledge to start a mum blog. In this article, we’ll go over different options for starting a mummy blog.

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Why start a mum blog?

When you’re an expectant mother, your life can feel like it’s been turned upside down. There is a lot to learn when welcoming a child to the family. In your new-born’s first months, your daily life will revolve around clothing, nutrition, baby-friendly activities, parenting methods and more. As we know, mothers spend a lot of time caring for their child and planning for the days ahead. Many mothers find themselves looking for information and are eager to swap tips with others.

A mum blog is an ideal way to share this beautiful, but also sometimes exhausting time of life with others. You can choose to document your pregnancy journey, your baby’s first months or another specific aspect in your motherhood journey. Starting a mummy blog is also a great way to keep a diary of your experiences and the different phases of your child’s life.

You don’t need any programming skills or knowledge about blog design to start a mum blog. Blogging sites like Tumblr or website builders make it easy for beginners to start a blog.

How can beginners start a mum blog?

There are two options if you want to create a blog. The main difference between the options is the level of customisation. A customisable blog will require more effort when it comes to creation and maintenance.

The easiest ways to start a blog are:

  • On a blogging platform. This is the fastest way to start a mum blog. Platforms like Tumblr have pre-set designs, so all you have to worry about as a newbie blogger is creating the content.
  • With a website builder. If you decide to use a builder, you’ll have better design options. A builder gives you access to a large selection of different designs and modules, which you can insert directly into blog posts using drag and drop.

The website builder from IONOS offers professional design templates, intuitive operation and much more. A domain, security certificate and email inbox are included!

What are the pros and cons of these options?

The major difference between the two options mentioned above is the range of design customisation options. Modular solutions offer a far more extensive selection, which include image galleries, text boxes and video embedding.

How to start a mum blog on a blogging platform

You can create a blog quickly and for free with blogging platforms such as WordPress or Tumblr. The downside of these platforms is that it will not be as customisable.

The pros: Creating a blog on one of these platforms is usually free. You can access the platform with a Google account or a social media account. They come with standard design layouts. The communities on the platforms usually help to spread the word about new blogs to other readers.

How to get your dream blog with a website builder

Website builders offer a huge amount of customisation options which allow you to create a website that is truly unique. Website builders facilitate different types of blogs, such as image-based blogs which resemble photo albums, or text-based blogs which mainly contain stories and reflections.

The pros: Website builders provide several different layouts. Users without prior knowledge can create and customise their dream website quickly. Most website builders follow a step-by-step process, where users choose the design and add their images, texts and videos. Many website builders give their users access to large image databases which support visual design. You can also choose the domain for your website.

The cons: While search engine optimisation is included in most website builders, you do not have access to a blogging platform community. Blog operators are responsible for their content’s distribution.

What do I need to start a mum blog?

You will need a good idea, a laptop or a smartphone, and a hosting service provider to maintain a mum blog with interesting content. A hosting provider ensures that your blog (text, photos and all) can be accessed online via a domain.

Planning and regularly publishing content is important to attract a following. This is also a quality feature for search engines, which classify websites with consistently new content as more relevant.

Starting a mum blog step by step

Follow these steps to start your own blog.

Step 1: Choose your mum blog’s name and domain

The blog’s theme should be reflected in its content. Is the blog about nutrition for babies and toddlers? Or is the focus on DIY changing pads or furniture for new-borns?

The name of the blog should also be as short as possible so readers can remember it. The blog’s URL is usually the name and possibly another relevant keyword related to the blog. This ensures that the blog is easy to find and gives people an idea about what the blog is about.

It’s important to use a domain check to see if your desired URL is still available. You can also find out if there are similar domains already out there.

Domain Check
  • .com
  • .net
  • .org
  • .biz
  • .info
  • .online
  • .shop

Step 2: Set up hosting and choose a content management system

Choose a web hosting service and install a suitable content management system (CMS). This allows you to create and manage the blog’s content. IONOS provides combined hosting and CMS to make your blog’s setup as easy as possible.

The most popular content management system is WordPress. Blogs can easily be created with the blog themes from WordPress. Basic layout decisions such as the arrangement of images, headings and texts are already preselected.


Do you want to try out WordPress for your mummy blog? IONOS offers WordPress hosting with a domain, email inbox and security features. Save time and effort with Managed WordPress hosting, which includes a setup assistant and automatic updates.

Step 3: Determine the right design for your mum blog

A blog can set itself apart with its design. A well-designed blog will captivate readers and continuously inspire them. This is why choosing the right design should be a top priority.

Modular systems offer a variety of designs with different styles, such as playful, tidy, image-centric or the option of multiple subpages. Choosing the right design, font and module customisation at the beginning simplifies the content creation process down the line.

Many of the website builders also offer ready-made designs for different topics such as shopping, cooking or beauty. This also makes it easy to create a travel blog, where the preselected layout can be adjusted as you wish.

Step 4: Create and publish content for your mum blog

Once you have chosen a suitable design and customised it according to your vision, it’s time to start creating content.

Texts, images, videos or detailed reports can be created with website builders relatively quickly. It is important for new blogs to upload regularly to keep readers coming back for more. New content keeps the blog fresh and encourages readers to stay on the page. A longer stay also gradually increases the blog’s relevance in search engines. This will lead to your blog achieving a better position in the search results.

Step 5: Spread the word about your mummy blog

Potential readers may not find your content automatically. Optimising posted content in line with SEO criteria is often part of the modular systems, for example, by maintaining the metadata, which gives search engines information about the posted content. You can find helpful tips on SEO for blogs in our Digital Guide.

Aside from SEO, you can post on social media and in forums and communities that cover similar topics. This ensures a continuous stream of new readers who may become long-term fans of your mum blog.


Product endorsements may be a possibility if your views steadily increase. Earning money with blogs is a great way to make some extra money during your maternity leave.

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