eCommerce Website Builder

An online shop that grows with your needs

  • Get started with stunning designs or AI
  • Grow with advanced marketing and admin tools
  • Sell on social and online marketplaces
From£1/monthexcl. VAT£1.20/monthincl. VAT
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A proud e-scooter shop ownerE-scooter online shop

eCommerce Website Builder

Create an online shop the easy way

Generate your website with AI based on a few details, including text and images, or choose from a variety of templates.

Sell, anything, anywhere

An online shop from IONOS has all the features you need, including easy-to-integrate payment methods.

Easy management & shipping

With the mobile app, intuitive dashboard, and integrated shipping assistant — you'll always have an overview of your products and sales.

Professional marketing

With integrated marketingRadar, you can keep an eye on your competitors. And with just a few clicks, you can also sell on social media platforms.

Create an online shop that stands out

AI Website GeneratorNEW

Have your online shop's basic framework ready in a few minutes, including text and images based on just a few keywords. Then add your products and you're ready to go.

Prefer to get creative yourself? Then, start with one of our professional design templates.

AI Website Generator

Automatic text generation with AI

Unleash your creativity with our AI text generator. Enter a few details and produce fresh website content in seconds, saving yourself time and energy.

Sell anything, anywhere.

Connect to social media and marketplaces

Want to expand beyond your eCommerce website? No problem. Sell on social platforms and online marketplaces, including:

  • Facebook
  • Instagram
  • Google Shopping
  • Amazon (via Koongo) and many others
A vase being sold on eCommerce platforms and marketplaces: Amazon, eBay, Google and Instagram
Everything you need for eCommerce success
Domain & email

Choose a domain name and create a professional email address. SSL encryption is included for secure transactions on your site.

KI-Icon mit einem Gehirn und neuronalen Netzen
AI functionality & templates

Generate your website with AI based on a few details, including text and image suggestions, or choose from a wide range of templates.

Payment options

Offer your customers a range of payment methods, including credit card, PayPal, direct debit and many more.

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Shipping options

Give your customers the choice of same day delivery, standard shipping, click & collect, and a range of courier services.

Three steps to a successful online shop

Step 1

Create your shop with ease, fill it with your products or services, and connect it to your free domain.

Step 2

Manage orders in your dashboard and offer your customers incentives through promotions, vouchers or discounts.

Step 3

Take your online shop to the next level and link it to your social media channels or marketplaces.

Choose your online shop package

No additional transaction fees

24/7 support

Expert tips via email

30-day money-back guarantee


Save 35%£20/month £24/month £ 6 /month £7.20 /month for 6 monthsexcl. VATincl. VAT
Add to basket

Up to 500 physical products

Domain included for 1 year

Professional email address with 2 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

Competitor tracking with marketingRadar


Save 48%£28/month £33.60/month £ 1 /month £1.20 /month for 6 monthsexcl. VATincl. VAT
Add to basket

Up to 5,000 physical products

Domain included for 1 year

Professional email address with 12 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

Competitor tracking with marketingRadar

SiteAnalytics

Mobile app for shop management

Google Ads, Google Ads remarketing and Google Shopping

Online booking tool

AI text generator


Save 24%£62/month £74.40/month £ 32 /month £38.40 /month for 6 monthsexcl. VATincl. VAT
Add to basket

Up to 10,000 physical and digital products

Domain included for 1 year

Professional email address with active syncing on all devices and 50 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

Competitor tracking with marketingRadar

SiteAnalytics Plus

Mobile app for shop management

Google Ads, Google Ads remarketing and Google Shopping

Online booking tool

AI text generator

Favourites, wishlists and product filters

Advanced product SEO

Search engine optimisation with rankingCoach Standard


Save 27%£92/month £110.40/month £ 42 /month £50.40 /month for 6 monthsexcl. VATincl. VAT
Add to basket

Unlimited physical and digital products

Domain included for 1 year

Professional email address with active syncing on all devices and 50 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

Competitor tracking with marketingRadar

SiteAnalytics Plus

Mobile app for shop management

Google Ads, Google Ads remarketing and Google Shopping

Online booking tool

AI text generator

Favourites, wishlists and product filters

Advanced product SEO

Search engine optimisation with rankingCoach Standard

Sell on external marketplaces

B2B features like volume discounts and customer groups

 All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

Show all details

Starter

Plus

Pro

Expert

Usage

Who it's for

Build your online store fast with Starter. Perfect for beginners, the pre-built, unbreakable designs mean you'll be up and running in no time.

Choose Plus for more design freedom and features. Build your store the way you want and manage it via a mobile app.

Take your business to the next level with Pro. Access advanced options like wish lists, and sell both physical and digital products.

Unlock the full potential of eCommerce with Expert. Add unlimited products, access professional B2B features, and sell on external marketplaces.

Website basics

Webspace (storage)

10 GB

50 GB

Unlimited

Unlimited

Webpages

10

200

Unlimited

Unlimited

Free domain for one year

1

1

1

1

Professional email

1

1

1

1

Email inbox storage

2 GB

12 GB

50 GB

50 GB

Wildcard SSL certificate

Statistics and analytics

SiteAnalytics

SiteAnalytics

SiteAnalytics Plus

SiteAnalytics Plus

Tips via email

GDPR compliant

Ad-free

24/7 multi-channel support

IONOS personal consultant

Website design & content

AI Website Builder

AI Text Generator & AI Text Improver

High-quality, professional templates

Pre-designed colour schemes and text styles

Pre-designed sections and layouts

Flexibility to add and re-arrange elements within sections

Over 17,000 royalty-free images

AI Image Generator

Social media integration

Contact form

Optimised for all mobile devices

Photo galleries

Automatic image optimisation

Adjustable design styles

SEO ready

AI SEO Text Generator

Online marketing

Project guidance dashboard

Online booking tool

Competitor tracking

Search engine optimisation tool

Onboarding wizard

Recommended actions

Supported business types

Retail – B2C

Wholesale – B2B

Online and offline sync with POS

Product catalogue

Number of products

500

5,000

10,000

Unlimited

Product listing according to attributes

Adjust price according to variations such as colour or size

Cross-sharing of products and categories

Digital goods size limit

1 GB

1 GB

10 GB

Download protection for digital goods

CSV import

CSV export

Design & customisation features

Optimised for all mobile devices

Customisable product page designs

Customisable checkout page designs

Business widgets

Automatic "On Sale" and "Sold Out" labelling

Strikethrough pricing

Comment field for orders

Customisable cart widgets

Fast content delivery with CDN

Payment options

PayPal

Credit card

All major credit cards

All major credit cards

All major credit cards

All major credit cards

Direct debit

Invoicing

Others

Shipping

Shipping wizard

In-store pickup

Scheduled pickup

Real-time shipping quotes from FedEx, UPS, and more

Real-time shipment tracking

Configure shipping per product

Manual carrier management

Operations

Product-level inventory control

Stock control at product variation level

Store management app

Bulk invoice printing

Manual order editing

Custom order statuses

Automatic tax calculation

B2B

VAT ID for EU business customers

Tax exempt customers

Customer group discounting

Volume discounts

Marketing

Storefront languages

45

45

45

45

Multi-currency support

Product sharing on Facebook, Pinterest, X, and Tumblr

Facebook Shop

Instagram Shop

Short URLs

SEO tutorials

SEO product fields

Discount and coupons

Abandoned cart recovery

Cross-selling on product pages and in the basket

Google Analytics

Facebook Pixel

Thank you page tracking

Wishlists

Product reviews

Google Shopping

Amazon

eBay

Other features

App store

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Your personal consultant

At IONOS, you have a dedicated contact person for personalised advice, tips to boost your online success, and technical support. Reach them via phone, chat and email, all at no cost to you as an IONOS customer.

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Award-winning support

We're always working to improve our customer support, and we're proud to have won several awards. These include Best Customer Engagement Initiative and Best Use of Customer Insight.

What do you want to do with your online shop?

I want to start selling as quickly as possible

Learn more

Shop Starter

Get everything you need to start an online business.

  • Stunning designs for your shop
  • Wide range of payment methods and flexible shipping options
  • Marketing tools including discounts, vouchers and abandoned cart recovery
Save 35%£20/month £24/month £ 6 /month £7.20 /month for 6 monthsexcl. VATincl. VAT
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I want to fully customise my shop

Learn more

Shop Plus

Access extra features for eCommerce success.

  • Sell up to 5,000 products
  • Templates with extensive customisation options including HTML/CSS editing
  • Integrated Google Ads and Google Analytics
Save 48%£28/month £33.60/month £ 1 /month £1.20 /month for 6 monthsexcl. VATincl. VAT
Add to basket
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I want to sell digital products and services

Learn more

Shop Pro

Make your online sales even more efficient.

  • Sell physical and digital products
  • Offer digital products up to 1 GB each
  • Use the mobile app and allow customers to create wish lists
Save 24%£62/month £74.40/month £ 32 /month £38.40 /month for 6 monthsexcl. VATincl. VAT
Add to basket
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I want to reach more customers on Google, Amazon and eBay

Learn more

Shop Expert

Sell higher volumes, use different platforms and sell B2B.

  • Add multiple channels, such as Amazon, eBay, and price/product comparison sites
  • Wholesale selling
  • B2B features including a customer portal, multiple price lists, and client groups
Save 27%£92/month £110.40/month £ 42 /month £50.40 /month for 6 monthsexcl. VATincl. VAT
Add to basket
Go back

Guides and checklists for your online shop

Preview Guide: How to sell more on Facebook

How to sell more on Facebook

Facebook is the perfect platform for boosting sales and learning about your target market. Get started or skill up with our free guide.

Preview Guide: How to sell on social media

How to sell on social media

Social media has huge potential for driving sales. Find out how to boost customer engagement, build relationships and win new customers in this free guide.

Tablet with eCommerce checklist on the screen

How to start selling online

Thinking about launching your own online shop? Set yourself up for success with our handy checklist. It covers designing, launching and maintaining your shop.

Online shop builder – FAQs

An ecommerce website is a fantastic option for professional sellers with an eye on gaining new customers online and extending their reach. Nonetheless, it's so easy to set up a website builder with an online store nowadays that beginners can start selling online without any prior experience. Anything from rare collectors’ items and custom-made T-shirts, to your own paintings can be sold once you’ve decided to set up an online store as your website.

An ecommerce website builder essentially does all the hard work for you and no programming, coding, or extensive technical know-how is necessary. You can choose a design template, upload product images and descriptions, and start reaching potential customers right away. After setting up your shop with an ecommerce website builder, you have the freedom over how you choose to run things and even save on sales commissions that other major ecommerce platforms will charge.

For professionals and newbies alike, creating an ecommerce website is always worthwhile for those looking to sell their products and/or services to customers online. Keep in mind you can also sell online on social platforms like Facebook and Instagram. Learn about social selling with the Social Buy Button.

Although an attractive website and intuitive navigation are important when it comes to an online shop builder, not to mention great deals and savvy marketing, the way you present your products should always be the main focus of your site. This means that your images must be high-quality with good lighting and must present the product in a positive way. Interesting and engaging product descriptions with as much detail as possible are also helpful for motivating potential customers to buy online from your eshop. For example, if you’re selling packs of items such as napkins or plates, then state exactly how many the customer will receive in the description.

Furthermore, it helps to have an easy-to-read and memorable URL, a simple and logical page structure, and attention-grabbing headlines to make your eshop stand out from the crowd. In general, don’t forget about developing a clear website structure, with informative descriptions and sharp images that detail exactly what your product is all about. Images with good titles and descriptions are also important for practising useful SEO (search engine optimisation) methods, so too is adding meaningful keywords to help shoppers find your website shop via Google and other search engines.

Depending on the package, there are many online store builder tools from IONOS that help you with advanced SEO features. Make sure you visit our page with a checklist for creating a professional online shop to help with making your ecommerce website look its best.

It depends which package you choose. The more expensive packages offer more customisation options and built-in marketing tools within the eCommerce website builder.

The website builder is easy to use and suitable for all levels. Depending on the number of products in your shop, you can be online in anywhere between a few hours and a day.

Adding as many payment methods as possible is incredibly beneficial and can often sway a customer towards purchasing from your ecommerce shop. In addition to classic options like PayPal and credit/debit cards, there are several newer methods to choose from depending on your location and market. There are also payment methods like direct debit, purchase on account, and even Stripe and Bitcoin. PayPal Express Checkout is becoming a favoured option for customers to shop online quickly by avoiding the need to enter log-in data.

Help build trust for your customers by providing convenient and flexible payment methods when setting up a store with an ecommerce website builder. It’s worth bearing in mind that it’s not entirely necessary to set up all payment options when you first use an online store builder, as you can add other methods later down the line. Some options are immediately available with your own business bank account, while others require you to create a separate account with the specific provider.

You can only select one currency for your shop. The selection is independent of your location.

The highest package allows you to connect your shop to the Square POS system, where users can manage online and offline inventory with the help of the Square POS App.

Of course. In the highest package you have the option of defining different customer groups and different pricing categories for each group.

Need more info?
Live Chat

Chat with one of our IONOS experts.