eCommerce Website Builder

An online shop that grows with your needs

  • Get started with stunning designs
  • Grow with advanced marketing and admin tools
  • Sell on social and online marketplaces
From£1/monthexcl. VAT£1.20/monthincl. VAT
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A proud e-scooter shop ownerE-scooter online shop

eCommerce Website Builder

1

Set up your shop

Build your eCommerce website, list your products or services and connect your free domain.

2

Make sales

Easily manage orders and convert your website visitors with vouchers and special offers.

3

Expand your reach

Link your shop to your social profiles and online marketplaces to gain new customers.

Sell anything, anywhere.

Connect to social media and marketplaces

Want to expand beyond your eCommerce website? No problem. Sell on social platforms and online marketplaces, including:

  • Facebook
  • Instagram
  • Google Shopping
  • Amazon (via Koongo) and many others
A vase being sold on eCommerce platforms and marketplaces: Amazon, eBay, Google and Instagram

Build your shop with ease

Start with a template, then drag and drop modules to create the perfect eCommerce site for your business.

  • Easily insert images and text
  • Mobile-friendly design
  • No programming needed

Want to see how your eCommerce website could look? Check out our demo shop.

AI powered

Automatic text generation

Unleash your creativity with our AI text generator. Enter a few details and produce fresh website content in seconds, saving yourself time and energy.

Everything you need for eCommerce success

Icon: website builder

Setup

Domain and email

Choose a domain name and create a professional email address. SSL encryption is included for secure transactions on your site.

Payment options

Offer your customers a range of payment methods, including credit card, PayPal, direct debit and many more.

Shipping options

Give your customers the choice of same day delivery, standard shipping, click & collect, and a range of courier services.

Icon: Find a store

Admin

Mobile app

Keep on top of things on the go. In the IONOS eCommerce App, you can manage orders and payments, and add new products.

Discounts and vouchers

Need a sales boost? Creating seasonal campaigns, special offers and vouchers can help you win over customers.

Track your sales

Built-in statistics show you how your shop is doing. Create customised reports for easier analysis.

Icon: Flower in different stages of growth

Marketing

Social selling

More customers are buying on social media than ever. Link your store to your Instagram and Facebook profiles and expand your reach.

Basket and checkout

Cross sell on product pages and in the basket. Use abandoned cart recovery to restore lost sales.

Search engine optimisation

Search engine optimisation fields for individual products help improve your online store's Google ranking.

Get organised the easy way

It's hard to think of everything when you're setting up your store, but the Presence Suite is here to help. It's a central dashboard with everything you need for your project, including helpful tips and suggestions for the next steps.

Store Coffeeshop Presence Suite

Track your competitors

Get a competitive edge with automated monitoring. Your store comes with an integrated tool that makes it easy to follow your competitors' social media and Google activity.

Veille concurrentiel à partir du tableau de bord central

Choose your online shop package

No additional transaction fees

24/7 support

Expert tips via email

30-day money-back guarantee


[[PRICE]]

Up to 500 physical products

Domain included for 1 year

Professional email address with 2 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

Competitor tracking with marketingRadar


[[PRICE]]

Up to 5,000 physical products

Domain included for 1 year

Professional email address with 12 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

Competitor tracking with marketingRadar

SiteAnalytics

Mobile app for shop management

Google Ads, Google Ads remarketing and Google Shopping

Online booking tool

AI text generator


[[PRICE]]

Up to 10,000 physical and digital products

Domain included for 1 year

Professional email address with active syncing on all devices and 50 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

Competitor tracking with marketingRadar

SiteAnalytics Plus

Mobile app for shop management

Google Ads, Google Ads remarketing and Google Shopping

Online booking tool

AI text generator

Favourites, wishlists and product filters

Advanced product SEO

Search engine optimisation with rankingCoach Standard


[[PRICE]]

Unlimited physical and digital products

Domain included for 1 year

Professional email address with active syncing on all devices and 50 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

Competitor tracking with marketingRadar

SiteAnalytics Plus

Mobile app for shop management

Google Ads, Google Ads remarketing and Google Shopping

Online booking tool

AI text generator

Favourites, wishlists and product filters

Advanced product SEO

Search engine optimisation with rankingCoach Standard

Sell on external marketplaces

B2B features like volume discounts and customer groups

 All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

Show all details

Starter

Plus

Pro

Expert

Usage

Who it's for

Build your online store fast with Starter. Perfect for beginners, the pre-built, unbreakable designs mean you'll be up and running in no time.

Choose Plus for more design freedom and features. Build your store the way you want and manage it via a mobile app.

Take your business to the next level with Pro. Access advanced options like wish lists, and sell both physical and digital products.

Unlock the full potential of eCommerce with Expert. Add unlimited products, access professional B2B features, and sell on external marketplaces.

Website basics

Webspace (storage)

10 GB

50 GB

Unlimited

Unlimited

Webpages

10

200

Unlimited

Unlimited

Free domain for one year

1

1

1

1

Professional email

1

1

1

1

Email inbox storage

2 GB

12 GB

50 GB

50 GB

Wildcard SSL certificate

Statistics and analytics

SiteAnalytics

SiteAnalytics

SiteAnalytics Plus

SiteAnalytics Plus

Tips via email

GDPR compliant

Ad-free

24/7 multi-channel support

IONOS personal consultant

Website design & content

AI Website Builder

AI Text Generator & AI Text Improver

High-quality, professional templates

Pre-designed colour schemes and text styles

Pre-designed sections and layouts

Flexibility to add and re-arrange elements within sections

Over 17,000 royalty-free images

AI Image Generator

Social media integration

Contact form

Optimised for all mobile devices

Photo galleries

Automatic image optimisation

Adjustable design styles

SEO ready

AI SEO Text Generator

Online marketing

Project guidance dashboard

Online booking tool

Competitor tracking

Search engine optimisation tool

Onboarding wizard

Recommended actions

Supported business types

Retail – B2C

Wholesale – B2B

Online and offline sync with POS

Product catalogue

Number of products

500

5,000

10,000

Unlimited

Product listing according to attributes

Adjust price according to variations such as colour or size

Cross-sharing of products and categories

Digital goods size limit

1 GB

1 GB

10 GB

Download protection for digital goods

CSV import

CSV export

Design & customisation features

Optimised for all mobile devices

Customisable product page designs

Customisable checkout page designs

Business widgets

Automatic "On Sale" and "Sold Out" labelling

Strikethrough pricing

Comment field for orders

Customisable cart widgets

Fast content delivery with CDN

Payment options

PayPal

Credit card

All major credit cards

All major credit cards

All major credit cards

All major credit cards

Direct debit

Invoicing

Others

Shipping

Shipping wizard

In-store pickup

Scheduled pickup

Real-time shipping quotes from FedEx, UPS, and more

Real-time shipment tracking

Configure shipping per product

Manual carrier management

Operations

Product-level inventory control

Stock control at product variation level

Store management app

Bulk invoice printing

Manual order editing

Custom order statuses

Automatic tax calculation

B2B

VAT ID for EU business customers

Tax exempt customers

Customer group discounting

Volume discounts

Marketing

Storefront languages

45

45

45

45

Multi-currency support

Product sharing on Facebook, Pinterest, X, and Tumblr

Facebook Shop

Instagram Shop

Direct Google indexing

Short URLs

SEO tutorials

SEO product fields

Discount and coupons

Abandoned cart recovery

Cross-selling on product pages and in the basket

Google Analytics

Facebook Pixel

Thank you page tracking

Wishlists

Google Shopping

Amazon

eBay

Other features

App store

Hide details

Free support and advice

Your single point of contact

Individual support, free of charge

Your personal consultant is here to help you get the most out of your new online shop. They can guide you during setup and beyond.

How-to guides and videos

If you need an answer straightaway, head to the IONOS Help Centre. You'll find information on everything from web design and SEO to store management and marketing.

Online shop owner getting tech support from her IONOS Personal Consultant

What do you want to do with your online store?

I want to start selling as quickly as possible

Learn more

Shop Starter

Get everything you need to start an online business.

  • Stunning designs for your shop
  • Wide range of payment methods and flexible shipping options
  • Marketing tools including discounts, vouchers and abandoned cart recovery
Go back

I want to fully customise my shop

Learn more

Shop Plus

Access extra features for eCommerce success.

  • Sell up to 5,000 products
  • Templates with extensive customisation options including HTML/CSS editing
  • Integrated Google Ads and Google Analytics
Go back

I want to sell digital products and services

Learn more

Shop Pro

Make your online sales even more efficient.

  • Sell physical and digital products
  • Offer digital products up to 1 GB each
  • Use the mobile app and allow customers to create wish lists
Go back

I want to reach more customers on Google, Amazon and eBay

Learn more

Shop Expert

Sell higher volumes, use different platforms and sell B2B.

  • Add multiple channels, such as Amazon, eBay, and price/product comparison sites
  • Wholesale selling
  • B2B features including a customer portal, multiple price lists, and client groups
Go back

Other eCommerce platforms

Icon: Instagram Shopping

Social Buy Button

Focus on social selling

Don't want a website? Sell on social platforms with the Social Buy Button. It's perfect if you have a small product range or want to try out a new idea. You can always upgrade if you decide to expand.

Icon: shopping bag

Shoplement

Add a shop to your website

If you've already got a website or blog, turn it into a shop with Shoplement. You'll keep your domain name, content and everything else – and you'll be able to sell your products easily.

Icon: Online store

eCommerce Design Service

Get your shop built for you

No time to make the move to eCommerce? Leave it to the experts. Our design team will set up and maintain your online shop. Get started with a free, no-obligation consultation.

Online shop builder – FAQ

An ecommerce website is a fantastic option for professional sellers with an eye on gaining new customers online and extending their reach. Nonetheless, it's so easy to set up a website builder with an online store nowadays that beginners can start selling online without any prior experience. Anything from rare collectors’ items and custom-made T-shirts, to your own paintings can be sold once you’ve decided to set up an online store as your website.

An ecommerce website builder essentially does all the hard work for you and no programming, coding, or extensive technical know-how is necessary. You can choose a design template, upload product images and descriptions, and start reaching potential customers right away. After setting up your shop with an ecommerce website builder, you have the freedom over how you choose to run things and even save on sales commissions that other major ecommerce platforms will charge.

For professionals and newbies alike, creating an ecommerce website is always worthwhile for those looking to sell their products and/or services to customers online. Keep in mind you can also sell online on social platforms like Facebook and Instagram. Learn about social selling with the Social Buy Button.

Although an attractive website and intuitive navigation are important when it comes to an online shop builder, not to mention great deals and savvy marketing, the way you present your products should always be the main focus of your site. This means that your images must be high-quality with good lighting and must present the product in a positive way. Interesting and engaging product descriptions with as much detail as possible are also helpful for motivating potential customers to buy online from your eshop. For example, if you’re selling packs of items such as napkins or plates, then state exactly how many the customer will receive in the description.

Furthermore, it helps to have an easy-to-read and memorable URL, a simple and logical page structure, and attention-grabbing headlines to make your eshop stand out from the crowd. In general, don’t forget about developing a clear website structure, with informative descriptions and sharp images that detail exactly what your product is all about. Images with good titles and descriptions are also important for practising useful SEO (search engine optimisation) methods, so too is adding meaningful keywords to help shoppers find your website shop via Google and other search engines.

Depending on the package, there are many online store builder tools from IONOS that help you with advanced SEO features. Make sure you visit our pa