eCommerce solution

If you want to open an eCommerce store, the eShop solutions from 1&1 IONOS can help you to minimise the amount of time it takes. The package includes everything you need – no HTML or CSS knowledge necessary. However, there is a CSS editor for professional users. All that is left for you to do is choose the right design for your shop, made easy with a large number of design templates for various business sectors.

All details are easily changed and adjusted to fit your specific requirements: navigation structure, buttons, graphics, texts, pictures, banners, logos and YouTube videos. We don't just want to make building your eCommerce website easy, but also fun. If you need help, you can simply turn to our design assistant which will lead you step by step through the set-up process. With our new and improved solutions you can set up and start selling within a few hours.

Besides the eCommerce site builder we have presented here, 1&1 IONOS also offers a managed WordPress for which the shop plugin WooCommerce can be used. This solution complies with more experienced users or users who specifically want to work with WordPress.

Your personal online shop needs an internet address that is unique and memorable. (Domains are not free any more.) Perhaps you already have an idea of what you would like the name of your company or shop to be – reserve the corresponding domain now. You may purchase the domain before or after you purchase your preferred online store package. 1&1 IONOS provides new top-level domain extensions and aids in checking the availability of a suitable URL. Enter your desired web address into the search bar to see whether a suitable URL with your shop name is available.

The domain name (e.g. 'my-first-onlineshop') along with the top level domain (e.g. '.com') forms the internet address i.e. 'my-first-onlineshop.com'. You can also use new top level domains like .shop, .sale, .discount, .toys or .fashion to further tailor your address to your industry.

If you are building your own eCommerce website, you need to choose a distinctive shop or company name for your domain, but if you cannot find a matching domain name that is free you can also use well-known product names, important product categories or service names for your domain. To make sure your unique domain name is exclusive to you, reserve all the major domain extensions like .com and .net. This way you can protect your brand from the start. If you are building an international online shop, country specific domain extensions make sense – for example .co.uk (United Kingdom) or .fr (France). After you have set up your online store, do not forget to connect your domain. You can easily do that in the 1&1 IONOS control panel.

All packages include responsive web design. This technology ensures that your web store is displayed optimally on every smartphone and tablet, including any changes you might make over time. These changes are usually made using the internet browser of your computer – thanks to responsive web design they are immediately adopted and optimised for every smartphone.

By the way, good performance of a web shop on mobile devices is a ranking factor for search engines like Google, making mobile optimisation a real opportunity to stand out from the competition. This is especially pertinent if the competition fails to optimise the presentation of their online shop for mobile devices. Optimising how your eCommerce website is displayed also gives you access to an entirely new group of customers – those that like to shop on the go.

If you are building an eCommerce store that is hosted by one of our data centres, the exchange of data is automatically secured via an SSL certificate. The certificate guarantees the safe exchange of information and data when an order is placed on your website. Unauthorised access is prevented by encrypting the data transfer, allowing your customers to enter their information into a contact form during the order process without any risk. The entire checkout process is SSL-secured, from the order basket to finalising the order. With 1&1 IONOS you can easily build an eCommerce website that is safe for your customers to use. The Trusted-Shops logo, which is attached to all of our shops, lets your customers know that they can trust your shop. Online shops that carry the Trusted-Shops certificate guarantee safe payment transactions with SSL encryption.

Additionally 1&1 IONOS eCommerce web hosting protects your shop from crashing by employing a number of server locations. eCommerce hosting at 1&1 IONOS you make use of geographically redundant data centers. The use of server-cluster-systems – two geographically separate servers – ensures that you have round the clock access to your website. Should one server fail the other takes over all functions with no disruption in the system. The two servers mirror the data and synchronise it permanently. Should a webserver of your eCommerce website be offline, to undergo maintenance for example, the other server takes over. This means your shop is always accessible – for you and your customers. Regular backups further prevent any data loss.