Finding the right domain name is the first step in building a successful website and boosting your online presence. Without a strong domain, you risk getting lost in the crowd.
Decide early on if you want to have a brand domain or a keyword domain. Brand domains make a clear link between your business and your website, whereas keyword domains may get better search engine results.
Creating a successful website
Content management systems (CMS) such as WordPress offer a good platform for blogs – 1&1 IONOS offers a WordPress CMS package, which includes a free domain for the first few months.
You can also consider a one-page website package or a website builder. 1&1 IONOS can help you set up both of these.
- The one-page website allows web beginners to gain experience online. One-page packagesare user-friendly with a huge variety of pre-set layouts to choose from. You can link your business to Google's My Business via your website.
- The second option is a website builder package, which is more sophisticated. This package is suitable for those who want a project with at least two subpages and more design control.
Classic domain extensions like .com work for both options
. Country specific extensions (e.g.
.co.uk) emphasise local relevance, and new top-level domains (nTLDs) such as .design,
.business etc. can also be effective.
It's worth registering more than one domain extension, especially the classic extensions such as .com, as many users will remember them better than the nTLDs. If you own the .com version but prefer the nTLD, you can always set up domain forwarding. This also prevents someone else using your domain name.
Additional advice
Blogging tips for beginners
Get more domain tips
Try out our one-page website package
Forwarding a domain to a different domain
Domain name alternatives to .co.uk
Related Questions for this topic / FAQ
What makes premium domains valuable?
How can I create the design for my logo?
What are the rights of registration?