Google

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How to submit a URL to Google

Did you know you can actively submit your website to Google to make it easier to find? Search engines give website owners the op­por­tun­ity to submit their URLs for inclusion in their search index. In this guide, we’ll show you how to suc­cess­fully submit your site to Google and…

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How do Google algorithm updates affect website rankings and SEO per­form­ance?

The search engine giant Google de­term­ines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guidelines – and these are regularly changed by algorithm…

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What is black hat SEO?

Launch your website today and be number 1 in Google rankings tomorrow? That is what every website owner dreams of. However, achieving this goal is not so easy, because SEO is an effective and sus­tain­able marketing method, but also one where results tend to take time. With…

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What is the im­port­ance of URLs for SEO?

URLs play a crucial role in how your content ranks in search results. Learn how to create SEO-optimised URLs that Google can easily recognise, crawl correctly, and rank well. With the right tips and best practices, you’ll improve your content’s vis­ib­il­ity, drive more organic…

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Image: What is a crawler? How data spiders optimise the internetWatchara Ritjanshut­ter­stock

What is a crawler? How data spiders optimise the internet

Web crawlers roam through the internet like digital spiders, searching for web content, col­lect­ing data, and storing it in databases. And web crawlers are in­dis­pens­able online. But how do they work, and what types of crawlers are there? We answer these questions—and also reveal…

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What is RankBrain? The Evolution of the Google Algorithm

What is RankBrain? Since 2016, Google has used the self-learning AI system to interpret search queries more ac­cur­ately and ef­fi­ciently. RankBrain helps the search engine better un­der­stand user intent—even with un­fa­mil­i­ar or ambiguous keywords. In this article, we explain how…

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What are worth­while Keyword Planner al­tern­at­ives?

Since the end of 2016, Google’s Keyword Planner has been limited in its use. Instead of exact values for the search volume of checked keywords, users of the free version now only receive ap­prox­im­ate range values, which are par­tic­u­larly un­in­form­at­ive for keywords with low search…

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How does local SEO work?

Even if you focus on in-store sales rather than selling online, online marketing is still essential. Many people use the internet to find nearby places to shop. If your business isn’t showing up prom­in­ently in local search results, you could be missing out on potential customers.…

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What is search engine op­tim­isa­tion? SEO for beginners

Google helps users to find exactly what they are looking for online. Every website owner should optimise their site in order to be placed as high up as possible in the search results. SEO is be­ne­fi­cial to the reader and customer as well as the search engine itself. Op­tim­ising is…

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How to delete a Google Account step by step

In addition to Google’s search engine, services like Gmail, Google Maps, and the Google Chrome browser are standard ap­plic­a­tions for many users. To access these services and their full func­tion­al­ity, an active Google account is required. But how can you delete a Google Account if…

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Pro­ductiv­ity

Pro­ductiv­ity plays a leading role in running a suc­cess­ful business. From relevant tools, to project man­age­ment and col­lab­or­a­tion, including self-mo­tiv­a­tion and time man­age­ment, this section gives employers and employees a wide selection of tips on nurturing pro­ductiv­ity in the workplace.