VictoriaArtShutterstockChristmas wishes to customers offer a valuable opportunity to express appreciation, reflect on a successful year with gratitude, and convey confidence in the future. We outline what makes company Christmas cards effective, what to consider and avoid, and when the best time is to…
ohenzeShutterstockB2B email marketing is now much more than the traditional newsletter. With AI-driven personalisation, automated workflows, and targeted segmentation, email marketing remains one of the most effective and powerful tools for customer acquisition, retention, and lead nurturing –…
Maksim KabakouShutterstockTiming plays a key role in the success of newsletter campaigns. While there’s no one-size-fits-all best time to send, data-driven insights reveal when readers are most active, such as on weekday mornings or evenings. By analysing your audience and conducting A/B testing, you can…
StockEUShutterstockThe classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Find…
ESB ProfessionalShutterstockEmails make it possible to send messages and files anywhere in the world within seconds. But how does sending an email work? Every message travels through several systems that prepare, check and route it before delivery. Behind this simple click lies a complex process of…
Roy F WylamShutterstockA professional email signature is essential in business communication, but also beneficial for personal users. What details should be included in a good signature? And what information is required for companies and freelancers when emailing clients or business partners? We…
Spectral-DesignshutterstockIf you’re involved with email delivery technology, you will come across the term SMTP server. But what exactly is its crucial role behind the scenes? How does it make sure emails reach their destination reliably and promptly? Understanding this helps in managing email systems…
enterlinedesignShutterstockTo ensure that your newsletter campaigns continue to be effective in the future, you shouldn't miss out on these email marketing trends. There are even more automation possibilities, new design options and stricter data protection. In our article on this year's newsletter email…
Tint MediaShutterstockWith over 2 billion active users per month, WhatsApp is the most popular messenger app worldwide. Messenger services have replaced SMS as a means of communication for smartphone users of all ages. That’s one of the reasons why companies should consider using WhatsApp as a…
E-Mail marketing provides a direct and personalised way of delivering the recipient the information they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or…