Spectral-DesignshutterstockIf you’re involved with email delivery technology, you will come across the term SMTP server. But what exactly is its crucial role behind the scenes? How does it make sure emails reach their destination reliably and promptly? Understanding this helps in managing email systems…
To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2025. There are even more automation possibilities, new design options and stricter data protection. In our article on this…
The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Find…
With over 2 billion active users per month, WhatsApp is the most popular messenger app worldwide. Messenger services have replaced SMS as a means of communication for smartphone users of all ages. That’s one of the reasons why companies should consider using WhatsApp as a…
A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal…
E-Mail marketing provides a direct and personalised way of delivering the recipient the information they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or…
Rawpixel.comShutterstockE-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you…
Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and…
ChinnapongShutterstockEvery day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules,…
Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard…