Image: What to do when WhatsApp is not working? Common problems and solutions

What to do when WhatsApp is not working? Common problems and solutions

WhatsApp is the most popular messaging service in the UK and replaces personal calls and emails for many. However, time and again WhatsApp seems to suddenly not work properly. In our article, you will learn the answers to the question ‘why is my WhatsApp not working?’ as well as…

Read more
Image: How to block someone on WhatsApp

How to block someone on WhatsApp

Whether it’s an unknown caller, spam or you simply want to avoid talking to someone, blocking a WhatsApp contact is quick and easy to do using the settings in your WhatsApp profile. In our dedicated guide, you can find out how to block someone on WhatsApp as well as learn what…

Read more
Image: The 20 most important WhatsApp tricks

The 20 most important WhatsApp tricks

WhatsApp users have plenty of options to customise the app to their needs and use it as efficiently as possible. With the right WhatsApp tips and tricks, you can save storage space, protect your privacy, improve usability, and much more. Here are around 20 hidden WhatsApp tricks…

Read more
Image: How to use WhatsApp group calls

How to use WhatsApp group calls

teaser: Group calls on WhatsApp are simple and straightforward. In this guide, we’ll show you step by step how to start a WhatsApp group video call — either via the ‘Calls’ tab or directly from a group chat. You’ll also learn how to accept or decline an incoming WhatsApp group…

Read more
Image: How to start a WhatsApp video call

How to start a WhatsApp video call

Staying connected with your WhatsApp contacts through video calls is easier than ever. In this guide, we’ll show you step by step how to make video calls on both Android and iPhone. Plus, we’ll explain a few helpful settings — like how to reduce data usage, mute your microphone…

Read more
Image: How to change the language on WhatsApp step by step

How to change the language on WhatsApp step by step

The popular messenger WhatsApp may not offer its own language settings and instead follows the language of the smartphone being used. So if WhatsApp isn’t displayed in your preferred language, you can change it through your phone’s settings. We explain how to change the language…

Read more
Image: What are other apps like WhatsApp? 7 WhatsApp alternativesVenomous VectorShutterstock

What are other apps like WhatsApp? 7 WhatsApp alternatives

Whether it’s invitations to dinner parties or updates about work, if you’re not using WhatsApp, you run the risk of missing out on important information. But the messaging app has its drawbacks too, the main one being that WhatsApp shares user data with its parent company,…

Read more
Image: How to set up WhatsApp in a few easy steps

How to set up WhatsApp in a few easy steps

WhatsApp is one of the most popular messaging apps—thanks in part to how easy it is to set up. With our step-by-step guide, you can create a WhatsApp account in just a few minutes and start using all of the app’s features right away. From downloading and verifying to setting up…

Read more
Image: How to use WhatsApp without a phone numberGaudiLabShutterstock

How to use WhatsApp without a phone number

Although the app normally requires a valid mobile number, it is possible to use WhatsApp without a phone number. This can be done either by using the WhatsApp Business app with a landline number or through the ‘Linked devices’ option. We’ll explain how to use WhatsApp without a…

Read more
Image: What to do when WhatsApp video call is not working?

What to do when WhatsApp video call is not working?

What do you do if a WhatsApp video call is not connecting? The reasons why a video call in the app doesn’t work can be numerous. It starts with a lack of an internet connection and can extend to data saving mode or server problems. We present various sources of error and…

Read more

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.