CRM

Image: 5 interesting online survey tools comparedniroworldShut­ter­stock

5 in­ter­est­ing online survey tools compared

When it comes to asking customers and site visitors for feedback, there’s a wide range of free online survey tools at your disposal. These can support you in creating surveys, sending them to your target market, and analysing your results at the end. But which ap­plic­a­tion is the…

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Image: Getting customer feedback with online surveysBrian A JacksonShut­ter­stock

Getting customer feedback with online surveys

Surveys present a common method for regularly in­spect­ing the sat­is­fac­tion of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly im­ple­men­ted. But what should you…

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Image: What is CRM? Meaning, approaches, and toolsmind­scan­nershut­ter­stock

What is CRM? Meaning, ap­proaches, and tools

CRM (customer re­la­tion­ship man­age­ment) is an important building block for ensuring long-term, healthy customer re­la­tion­ships. The strategic approach to recording and analysing customer behaviour provides important insights for a wide range of business areas such as marketing,…

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Image: What is the customer lifecycle in marketing?mind­scan­nershut­ter­stock

What is the customer lifecycle in marketing?

The customer lifecycle plays an important role for companies when it come to their marketing plans. The detailed insights into the business re­la­tion­ships with customers are often in­valu­able, es­pe­cially for customer re­la­tion­ship man­age­ment (CRM). What exactly is the customer…

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Image: The top 5 WordPress CRM plugins comparedRawpixel.comShut­ter­stock

The top 5 WordPress CRM plugins compared

With the right WordPress CRM plugin, it’s easy to maintain your customer databases, interact with your audiences and monitor activ­it­ies. While there are plenty of tools available, not all of them are re­com­mend­able. Our article in­tro­duces you to the five best WordPress CRM…

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Image: Recommendation systems in e-commerceIn­dypendenzShut­ter­stock

Re­com­mend­a­tion systems in e-commerce

Ad­mit­tedly, automated systems also make mistakes, but overall, it’s quite im­press­ive that online shops can suggest products that users like. By streaming movies and series, the re­spect­ive platforms are able to 'learn' the users’ tastes and then generate playlists auto­mat­ic­ally.…

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Image: Live chat software – who should use this modern support model?KunertusShut­ter­stock

Live chat software – who should use this modern support model?

Live chat support is becoming an in­creas­ingly popular way of offering customer service for online busi­nesses, and all you need is software and a code to get started. However, main­ten­ance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s…

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