Olivier Le MoalShutterstockAnyone who operates a website uses different strategies to attract visitors—through advertising, backlinks, or engaging content. Google Analytics helps determine whether these measures are effective by tracking user behaviour and presenting the results in clear reports. But what…
Venomous VectorShutterstockWhat exactly is happening on my site? Which path do users take to navigate from A to B? Where do the visitors come from and why do they leave? Web analytics answers all these questions. With sophisticated technology, web analysis tools like Google Analytics allow you to track…
metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…
BrAt82ShutterstockSmart bidding is useful to avoid wasting time on manually creating and managing advertising campaigns and Google Ad bidding strategies. Automated bidding strategies for Google Ads promise better conversions and optimised conversion values through machine learning. Read on to find…
Robert KneschkeShutterstockAdding Google Analytics to WordPress helps you to collect useful information about visitors to your website. This way, you can better pin down your target audience and tailor your marketing strategies to them. Here, we’ll show you how you can add Google Analytics to your…
optimarcShutterstockWhat is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what…
Roman SeliutinShutterstockFor decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimise pages for customers. But many users have since caught on to this questionable method of data…
LightspringShutterstockMarketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company they’re being advertised to at different locations and at different…
kentohshutterstockThroughout the internet, users leave behind digital footprints: whether it’s while browsing your favourite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to…
Robert KneschkeShutterstockWebsite tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives…