Rawpixel.comShutterstockThe search engine giant Google determines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guidelines – and these are regularly changed by algorithm…
LoginShutterstockLaunch your website today and be number 1 in Google rankings tomorrow? That is what every website owner dreams of. However, achieving this goal is not so easy, because SEO is an effective and sustainable marketing method, but also one where results tend to take time. With…
Dean DrobotShutterstockURLs play a crucial role in how your content ranks in search results. Learn how to create SEO-optimised URLs that Google can easily recognise, crawl correctly, and rank well. With the right tips and best practices, you’ll improve your content’s visibility, drive more organic…
To set your web project up for success and ensure it’s easily discoverable through search engines, SEO strategies like keyword optimisation are key. By focusing on SEO content from the outset, you improve your chances of ranking highly. But why is search engine optimisation so…
alice-photoShutterstockMost users have probably visited a mobile site that began with ‘m’. Or perhaps you’ve landed on an English-language page with a preceding ‘en’. In both cases, you accessed a subdomain. But what is a subdomain, and when does it make sense to use one? We’ll explain when subdomains…
Watchara RitjanshutterstockWeb crawlers roam through the internet like digital spiders, searching for web content, collecting data, and storing it in databases. And web crawlers are indispensable online. But how do they work, and what types of crawlers are there? We answer these questions—and also reveal…
Online, search queries are your key to getting discovered. For musicians and bands, a domain plays a significant role in the marketing of their music and connecting with fans. That’s why it’s important to carefully choose a website name, paying specific attention to SEO. In this…
Y Photo StudioShutterstockYou can do much more for the success of your YouTube videos than just offering them in optimal HD quality. High Definition is just one of many criteria that influence the ranking of your clips in the video platform’s search results. With YouTube SEO in various areas, you achieve…
McLittle StockShutterstockSEO is essential in online marketing, and not just in e-commerce. If you’re not visible on Google, you’ll struggle to gain reach. Many focus solely on content and neglect essential SEO measures. But even the best posts will remain invisible without targeted WordPress SEO. Our…
BEST-BACKGROUNDSShutterstockMeta tags serve website operators by providing metadata in HTML documents. The encoded information interacts with web browsers and search engine crawlers and is therefore responsible for the searchability of the World Wide Web. But which meta elements are actually needed and how…