BeauStockerShutterstockIn the online business, you can’t avoid various performance metrics to realistically evaluate your company’s success or failure. Not only in e-commerce but also in publishing, analysis tools are used to develop optimisation strategies based on diverse KPIs and to get the most out…
Dark Patterns are all over the internet – on shopping sites, email platforms, download portals, search engines, social networks, and so on. But their goal is always the same: to coerce visitors into buying a particular product or click on a link. If you want to find out more…
Many website owners make extra money by placing links on their website that lead to a product or service. The owner of the website where the links are placed receives a commission for each customer action taken via these links. This is known as affiliate marketing. To bring…
Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industries: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic…
When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in…
Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimisation (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll…
Anna_leniShutterstockAugmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact…
Optimising your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.
‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase…
“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content…