landioShutterstockOCR programs allow you to read text from photos or analogue OCR programs allow you to read text from photos or analogue documents and then process it further. Here you can learn how text recognition software works, what purposes it is best suited for, the different OCR software…
son PhotoShutterstockHow many pages do users visit while on your website, and which link or search query brought them there? Answers to these questions can be found not only in tools like Google Analytics but also in the log files that your web server automatically creates. This guide outlines the…
Olivier Le MoalShutterstockA website traffic checker quickly provides an overview of how many visitors a website attracts and how they get there. This is crucial for answering questions like: How successful is a site? Is a collaboration worthwhile? Especially in the context of competitive analysis, a…
Venomous VectorShutterstockWhat exactly is happening on my site? Which path do users take to navigate from A to B? Where do the visitors come from and why do they leave? Web analytics answers all these questions. With sophisticated technology, web analysis tools like Google Analytics allow you to track…
Roman SeliutinShutterstockTracking pixels are powerful tools for capturing user behaviour in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…
metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…
BeauStockerShutterstockIn the online business, you can’t avoid various performance metrics to realistically evaluate your company’s success or failure. Not only in e-commerce but also in publishing, analysis tools are used to develop optimisation strategies based on diverse KPIs and to get the most out…
BeauStockerShutterstockIn e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analysing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate,…
Metadata is generated by many applications in the digital world. If this data is collected and analysed en masse, it poses a serious risk to privacy. But metadata doesn’t have to be dangerous. The term is broad and encompasses a lot of useful techniques. In this article we’ll…
Managing files and folder on Android devices can quickly become a tedious affair. One the one hand, the integrated file manager app (only since Android 6.0 “Marshmallow”) is well hidden in the settings of the operating system, and on the other hand, it only has the basic…